IAB

"CTV has opened new opportunities for advertisers as it marries the precision of digital targeting with the power of TV. However, the industry still faces challenges in unlocking the full potential of video personalization," said IAB's Cintia Gabilan. "As we head into 2025, the industry can work together to enhance transparency, cut costs, and innovate to transform advertising and deliver personalization at scale." Read more about what's coming for #CTV in the new year via Streaming Media Magazine 📲 https://okt.to/9ayve2

Happy Holidays! ✨

As we head into 2025, a year symbolising wisdom and transformation according to the Chinese calendar, the digital advertising landscape continues its rapid evolution. This article highlights five areas that will continue to shape our industry’s trajectory, offering insights from IAB New Zealand’s Council Chairs and CEO plus useful planning resources from our global IAB team.

🚀 Retail Media Standards: A Step Forward, But Still a Journey Ahead 🚀 After months of hard work, the IAB has released its first retail media standards, marking a significant milestone. These standards establish common definitions and metrics for retailers, like "gross impressions" and “likelihood-to-see,” as well as ad zones in physical stores. But here's the catch: Retailers’ diverse in-store experiences make it challenging to create one-size-fits-all standards. And while adoption is crucial, platforms and vendors still face hurdles in making these standards a reality. Is the industry ready for widespread adoption? Read more to find out! https://bit.ly/49NgJz3 #RetailMedia #AdTech #IAB #DigitalAdvertising #MarketingInnovation

If you are joining #CES2025, don't miss the session moderated by IAB CEO David Cohen on Tuesday, January 7! David will sit down with Aaron Andalman (Cognitiv), Tyler Kelly (Basis Technologies), writer Diego Lomanto, Erin (Monaco) Nocito (Amgen), Randi Stipes (The Weather Company), and Mark Wagman (MediaLink) to discuss the potential of #AI, its use cases, how it can improve marketing, and much more: https://lnkd.in/g2wHFQ3c #MediaLinked

We are thrilled to welcome Fuse Media as a new #IABMember! 👏

IAB Annual Leadership Meeting 2025 | Creators & Creativity 🌴 Join #IABALM for an unforgettable experience filled with inspiring speakers like Hannah Berner, Ron Howard, Edward Norton, and other top industry leaders! Understand how #creators and #creativity can drive business performance and dive into topics like: ➖ How media and creativity fuel performance and transform the way brands connect with audiences ➖ How #AI is shaping the future of creative storytelling and scaling the #CreatorEconomy to new heights ➖ The impact of #shoppable media ads and the potential of creator-led commerce to boost consumer engagement and sales ➖ And more! Don't miss out – secure your pass: https://bit.ly/iabalm2025

In this episode, IAB Pulse Host Pam Zucker and Smartly CEO Laura Desmond will discuss how "Advertising for Good" impacts society, drives business growth, and enhances the consumer value exchange.

TOMORROW! 🔔 Wednesday, December 18th, tune into #IABPulse for an insightful conversation between Laura Desmond (Smartly) and #IAB’s Pam Zucker as they dive into how advertising for good impacts society, drives business growth, enhances the consumer value exchange, and more: https://okt.to/SThBzM

Discover how to maximize the impact of podcast advertising with #IAB’s Creative Best Practices in Podcasting. Developed in collaboration with leading audio experts, this essential resource showcases effective ad examples and highlights strategies to leverage the unique influence of audio, connecting with 100 million weekly U.S. podcast listeners who find their listening time meaningful. Explore the gallery and download the guide to refine your approach and achieve exceptional results! 📲 https://okt.to/a1jQMx