IAB New Zealand

As we head into 2025, a year symbolising wisdom and transformation according to the Chinese calendar, the digital advertising landscape continues its rapid evolution. This article highlights five areas that will continue to shape our industry’s trajectory, offering insights from IAB New Zealand’s Council Chairs and CEO plus useful planning resources from our global IAB team.

🚀 2024 that's a wrap 🚀 Thank you to all of our members, and to our outstanding IAB New Zealand Councils and Working Groups for your mahi, dedication, and contributions to advancing the New Zealand digital advertising industry. A special shout out to our Council Chairs and Vice Chairs for your leadership, vision and invaluable insights. Data, Privacy & Measurement Council ⭐ Chair Qassem Naim Founder Team Circle ⭐ Vice Chair Travena Addenbrooke Marketing Transformation & Gen AI Lead Spark New Zealand Digital Effectiveness Council ⭐ Chair Kate Grigg Head of Publicis Media NZ ⭐ Vice Chair Sarah O'Carroll Director of Client Partnerships VDX.tv Emerging Technology Council ⭐ Chair Jake Calder Head of Digital & Innovation MBM Programmatic Digital Out of Home Working Group ⭐ Chair Richard Pook Co-Founder youdooh ⭐ Co-Vice Chair Sandra Scott Sales & Partnerships Director Vistar Media ⭐ Co-Vice Chair Parris Downey Here's a look back at the year that was https://lnkd.in/gqf5uTru

The Q3 2024 IAB New Zealand Digital Advertising Revenue Report has been released and investment in digital advertising has increased by 10.7% year on year. Recruitment was the top advertiser investment category, followed closely by Real Estate.   Detailed breakdowns and trend information are now available in the full report, available only to logged in IAB New Zealand Members https://lnkd.in/g8uBJUhV #DigitalAdvertising #Data #Trends #Insights

🎄 Be in to win a $500 Prezzy Card just in time for Christmas by sharing your thoughts on Digital Out of Home (DOOH) and Programmatic DOOH. If you're currently in a media agency, DSP, creative agency, or marketing role, we'd like to hear from you. Click the link to complete the survey https://lnkd.in/gdiHKhbD Thank you to our Programmatic DOOH Working Group for this initiative Richard Pook Sandra Scott Parris Downey Lohnet Waugh Jason Waddell Ash Houghton Nivin Sewpershad Micaela Bos Mike Delaney Nureete Burnie Joshua Turney Max Charnin Jack Plowright Berina Colakovic

🎉 IAB New Zealand 2024 Award Winners Announced 🎉 Last night, the IAB New Zealand 2024 Digital Advertising Awards took place at Shed 10 in Auckland, honouring the best in our industry. This year's event was the largest in its history featuring 136 finalists, over 120 judges and 400 people in attendance to celebrate digital excellence in New Zealand. The Grand Award Winners are: ⭐ Best in Show: dentsu Aotearoa for Movember Ancient Influencers ⭐ Media Agency of the Year: PHD ⭐ Digital Product or Service of the Year: TVNZ ⭐ Media Publisher of the Year: New Zealand Media & Entertainment (NZME) ⭐ Creative Agency of the Year: DDB Group Aotearoa NZ ⭐ Service to the Industry: Kris Hadley Together - NZ ⭐ Emerging Talent: Ishal Eshna New Zealand Media & Entertainment (NZME) ⭐ Council Member of the Year: Travena Addenbrooke Spark New Zealand Congratulations to all winners and finalists for showcasing the incredible talent, creativity, and dedication within the New Zealand digital advertising community 🏆 A huge thank you to our sponsors for supporting this celebration of excellence Acast Blis Google Hype & Dexter | 5x APAC HubSpot Partner of the Year | Part of the Avidly Group LUMO Digital Outdoor Magnite Market Media Meta New Zealand Media & Entertainment (NZME) rova MediaWorks NZ StackAdapt Stuff The Trade Desk Trade Me TVNZ Warner Bros. Discovery For the full list of winners head to https://lnkd.in/gMV8xTCu

Curious about Data Clean Rooms? Don't miss a chance to secure your spot 📚

🚀 New Clean Rooms Webinar 🚀 In a digital world with increasing privacy regulations and signal loss, how advertisers can use their first-party data in advertising is a hot topic 🔥 Join our upcoming webinar on November 28 'Clean Rooms: Unlocking Data Collaboration', where industry leaders will share their insights on the transformative power of clean rooms in digital advertising. Free to IAB New Zealand Members and non-members, register at the link below. Speakers include: 🎤 Travena Addenbrooke Moderator, Vice Chair IAB NZ Data, Privacy & Measurement Council, Marketing Transformation & Gen AI Lead Spark New Zealand 🎤 David Bach Senior Data Analyst New Zealand Media & Entertainment (NZME) 🎤 Ivan Fuyala Head of Ads Trade Me 🎤 Skipper (June) Lomiwes Programmatic & Data Activation Manager TVNZ #cleanrooms #data #digitaladvertising #privacy https://lnkd.in/gdRDJG2S

Register now to secure your spot for the upcoming 'AI in Action: Insights from Industry Experts' webinar on Thursday 📚

🚀 New Webinar Alert 🚀 Join us for an engaging webinar where leaders from the New Zealand publishing industry will share their experiences and insights on integrating AI into their organisations. This webinar is designed for digital advertising practitioners interested in exploring practical AI applications and learning from real-world local case studies. Free for IAB New Zealand members and non-members. 🌟 What to expect: Practical insights from industry experts Real-world examples to enhance your understanding of AI in action 🎤 Speakers include: Jake Calder IAB NZ Emerging Technology Chair and Head of Digital & Innovation MBM Shannon Addison Creative Director TVNZ Blacksand John Buckley Director of Digital Revenue & Strategy - Brand Connections Katie Macdiarmid Chief Information Officer New Zealand Media & Entertainment (NZME) 📅 Save the Date Thursday 24 October 9am 🔗 Register here: https://lnkd.in/g4GBbdxJ #AI #Insights #DigitalAdvertising #Webinar #Education #Leadership