As 2024 comes to a close, we take a moment to reflect on the milestones and achievements we've reached together. It has been a truly impactful year for our organization and the industry as a whole. We are deeply grateful for the collaboration with our member companies, partners, and supporters, and we're excited about a new era of self-regulation that begins in 2025 as we continue to move privacy forward. Wishing you a joyful holiday season and a successful start to 2025!
The NAI
Non-profit Organizations
Washington, DC 9,021 followers
The official LinkedIn account for the NAI
About us
Founded in 2000, the NAI (Network Advertising Initiative) is the leading self-regulatory association exclusively focused on third-party advertising online and in mobile. With nearly 100 members, just about every Internet ad served in the US involves the technology of one or more NAI companies. These third-party services are crucial for a diverse Internet ecosystem and digital economy as they help to facilitate the dynamic, free, ad-supported Internet that consumers love and expect. But privacy and consumer trust are also crucial. The NAI's role, therefore, is to ensure the health of the online ecosystem by maintaining and enforcing high standards for data collection and use in interest-based advertising on desktop, mobile, and beyond. With buy-in and support from our member companies, the NAI sets the bar for consumer privacy through a body of self-regulatory policies and through a robust compliance enforcement program that helps members live up to our high standards, but holds them accountable when they don't.
- Website
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http://www.thenai.org
External link for The NAI
- Industry
- Non-profit Organizations
- Company size
- 2-10 employees
- Headquarters
- Washington, DC
- Type
- Nonprofit
- Founded
- 2000
- Specialties
- Interest-Based Advertising and Self-Regulation
Locations
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Primary
Get directions
409 7th ST NW
Suite 250
Washington, DC 20004, US
Employees at The NAI
Updates
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SAVE THE DATE for the 2025 NAI Summit - May 21 & 22, 2025 https://www.naisummit.org/ Join us in San Francisco for the premier conference for industry leaders at the intersection of digital advertising and privacy. The NAI will celebrate its 25th year anniversary next year, and the 2025 NAI Summit will include in-depth discussions around the most important issues facing the digital advertising industry. Our extended two-day format will also feature increased opportunities for networking with other leading companies spanning across the digital advertising industry, as well as policymakers and key stakeholders. Join us to learn, network, and help shape the future of privacy protective digital advertising. Stay tuned for more information on content, panels and speakers! #movingprivacyforward #privacyevent #adtech #adtechevent
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The NAI reposted this
Delivering personalized messages at the #pointofcare means upholding the highest privacy standards and being a leader in national conversations happening around healthcare and data privacy. We’re proud to have earned the industry’s most reputable privacy certifications and memberships with esteemed groups like The NAI. Learn more about our membership with The NAI: https://bit.ly/4gwf1UZ
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What might the 2025 regulatory environment for the AdTech industry look like? Listen to The Monopoly Report's latest podcast with Alan Chapell and NAI's VP of Public Policy, David LeDuc, to hear more about this forward-looking topic.
Episode 10: David LeDuc of the NAI
monopolyreportpod.com
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The NAI congratulates Commissioner Andrew Ferguson on his appointment to become the next Chairman of the Federal Trade Commission. The NAI looks forward to working with the FTC to prevent harmful data practices, while preserving valuable uses of data for advertising and other beneficial purposes. https://lnkd.in/gubwr8ib
Andrew Ferguson (@AFergusonFTC) on X
x.com
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How can personalized healthcare improve patient outcomes and empower individuals to take an active role in their health? Read this blog post from Phreesia Life Sciences's Melissa Mitchell explaining Phreesia's unique approach when it comes to personalized care. https://lnkd.in/eYMG7p7k
Phreesia: Protecting Health Data to Support Personalized Healthcare and Build Trust - NAI: Network Advertising Initiative
thenai.org
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The NAI reposted this
The #NAI has submitted thoughtful comments in response to the #DOJ Proposed Rulemaking to regulate transfers of Americans’ sensitive data to foreign adversaries as relates to digital ad data.
NAI Comments on DOJ Rulemaking on Data Brokerage and Bulk Sensitive Data - NAI: Network Advertising Initiative
thenai.org
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The NAI reposted this
Matt, thanks for flagging The NAI's enhanced standards for location service providers. We created these to establish enhanced privacy standards for location data tied to sensitive points of interest like the ones discussed in this round of FTC actions and the previous round earlier in the year. But you are correct that industry participation in our standards is not where it should be -- the Federal Trade Commission is making it increasingly clear what their expectations are with respect to sensitive points of interest, and we continue to believe participation in our enhanced standards helps companies meet those expectations. We urge more companies to join our standards! https://lnkd.in/d6hhQuQZ
The Federal Trade Commission just settled with Gravy Analytics and Mobilewalla for deceptive and/or unfair sales of sensitive location data – and highlighted these were its 4th and 5th collars 👮 👮♂️ for such misdeeds. These were a 5-0 (with dissents on some points) and 4-1 votes, which suggests that precise location data could well stay a bipartisan concern on the FTC’s agenda, along with youth data, even as the administration changes. I'll write about some interesting aspects of the cases and concurring statements soon, including the obligations to assess data suppliers, in The Cybersecurity Law Report One part of the picture that data merchants might focus on immediately: self-regulatory standards for handling precise location data (from The NAI) have hung out there for 2 years with almost no takers. At some level, the commission's scrutiny is fueled by these standards. The FTC's case against Kochava echoed elements of the voluntary NAI standards. Last year, Gravy’s counsel told me that his co. had declined to sign because the standards would have blocked some of its data sales to the government (a key part of this week's case). A grand total of 5 data brokers now have signed 📜 the standards. The 2 NAI signatories this year? Outlogic and InMarket, which both signed after they became the FTC’s 2nd and 3rd 👮 👮 scalps for sensitive location data misdeeds. Kochava has not signed. But neither have 94 Calif-registered brokers of precise location data. #databrokers #ftcenforcement #ftc #locationdata #privacylaw #privacycompliance #sensitivedata
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We deeply appreciate the foundational role Dave Zinman and many others played 25 years ago in making the NAI's work possible. Thank you! 🙏
25 years ago today, I found myself standing in front of the FTC and Dept of Commerce, ready to testify in a packed room filled with press, policymakers, and industry leaders. 😬 Let me tell you, I was nervous. There was a lot at stake. The digital advertising industry was under scrutiny, and there was serious concern about how online data could be used, especially after the announcement of Doubleclick’s attempt to acquire Abacus. 🚨 I was also at the beginning of my professional career, as co-founder of AdKnowledge, a company that built the first ad server, and hadn't been on a stage like that before. On that day, alongside leaders like Daniel Jaye, Lyn Chitow Oakes, and others, we announced the formation of the The NAI (Network Advertising Initiative) — a self-regulatory body designed to protect consumer privacy while allowing the digital advertising industry to grow. We were there to prove that we could responsibly manage privacy concerns without draconian government intervention. 🌐🛡️ Looking back, it’s amazing to see how far we've come. The NAI principles became one of the bedrock foundations that allowed the industry to flourish. Back in 1999, digital ad spend was around $5 billion. Last year, it was nearly a staggering $500 billion! 📈🚀 Most of what happened since was positive -- this initiative helped build the framework for a thriving digital ecosystem that powers the free and open web and app ecosystems we have today. Consumers all around the world benefit from free content, communication and capabilities that were enabled by the growth of digital advertising. But let's be honest, privacy issues remain, and maintaining the balance between industry and consumer interests has gotten even harder. We struck the best balance we could back then and I’m deeply grateful for the collaboration of everyone involved in those early days. The continued centrality of the NAI in the industry is our validation. 🙌 Here’s to the past 25 years, and here’s to the future of this ever-evolving industry. 🎉💡 #DigitalAdvertising #PrivacyMatters #Throwback
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25 years ago, the Network Advertising Initiative was announced at the Public Workshop on Online Profiling, hosted by the FTC and the Department of Commerce on November 8, 1999. We are proud of the progress we've made over the years and the evolution of our organization. A lot has changed, though some things have remained the same. As we look ahead to 2025, we are excited to celebrate 25 years of the NAI. Stay tuned for major announcements and impactful changes as we usher in a new era of self-regulation and privacy in AdTech.
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