#IABTechLab's homepage has had a makeover! After many hours of hard work we are excited to finally launch our new and improved homepage! Check it out here: https://okt.to/gUQRZj
IAB Tech Lab
Technology, Information and Internet
IAB Tech Lab is a non-profit research & development consortium that produces & provides standards, software, & services.
About us
The IAB Technology Laboratory (IAB Tech Lab) is a non-profit research and development consortium that produces and provides standards, software, tools, and services to drive growth and efficiency in the global digital media ecosystem.
- Website
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https://iabtechlab.com
External link for IAB Tech Lab
- Industry
- Technology, Information and Internet
- Company size
- 11-50 employees
- Headquarters
- New York
- Type
- Nonprofit
- Specialties
- Ad Tech, Advertising Technology, Technology, and Digital Advertising
Locations
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Primary
Get directions
116 E 27th St
New York, 10016, US
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Get directions
Employees at IAB Tech Lab
Updates
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We're excited to start seeing adoption of the Enhanced identifier (EID) field in the OpenRTB spec and hope more Supply Side companies follow Experian's lead. You can find all the information you need to plan adoption for your 2025 Roadmap on our website here: https://lnkd.in/ekGY4ZMX
As signals, like third-party cookies, fade, ID bridging emerged as a way for the supply-side to offer addressability to the demand-side. With the new IAB Tech Lab OpenRTB 2.6 specifications, connecting user signals across devices is getting clearer—and more transparent—for everyone involved. 👉 Swipe to learn how ID bridging works. Read our full article by Budi Tanzi, VP, Product, for a closer look at how the latest IAB OpenRTB specifications set up the advertising industry for more transparent and effective practices → https://lnkd.in/eC6pF_jZ
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While many hate the end of year self review process, #IABTechLab's Jill Wittkopp secretly loves it as it gives the opportunity to reflect on everything the team has accomplished. In 2024 the team delivered ~25 feature updates + new specifications & guidelines and we are only getting started as we look forward in this industry with unprecedented change! https://okt.to/leRmkd
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#IABTechLab's Hillary Slattery diving into Curated Audiences and launching the Curation Framework Working Group! https://okt.to/1685tu
Curated Audiences and launching the Curation Framework Working Group
Hillary Slattery on LinkedIn
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Check out CEO Anthony Katsur speaking to Ad Exchanger with a sneak peek of Tech Lab's plans around curation and the evolution of Seller Defined Audiences in 2025. Watch the IAB Tech Lab website and LinkedIn in early January to see what we're up to! https://okt.to/dNbEGF #adtech #curation #IABTechLab
IAB Tech Lab Is Redefining Seller Defined Audiences | AdExchanger
adexchanger.com
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Happy Holidays from the #IABTechLab team As we wrap up 2024 we want to thank everyone for their contributions this year and look forward to seeing everyone 2025!
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Congratulations to The Daily Wire for achieving #IABTechLab Podcast Measurement certification! #TechLabCertified
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It's time for the industry to move on from Content Taxonomy 1.0! #IABTechLab’s Programmatic CTV Genre Guidance Leveraging Content Taxonomy is now in public comment and we want to hear your thoughts and questions about this mapping. A solid mapping between the current taxonomy and a more recent version provides a tangible way to ground conversations on overcoming the barriers. Read more in latest blog by Subtextive’s Temese Szalai: https://okt.to/NxzSPn
Tech Lab Content 1.0 to 2.0 mapping accelerated by Subtextive
iabtechlab.com
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2025 is the Year of the Snake. The snake is often seen as a symbol of transformation and adaptability. #IABTechLab’s CEO Anthony Katsur believes this will also reflect the digital media economy as a year of accelerating change and transformation as AI and privacy-enhancing tech take center stage. Read more 2025 predictions in latest Ad Age article: https://okt.to/pwtabd
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#IABTechLab just released CTV genre guidance leveraging content taxonomy, including mappings for upgrades for public comment until January 24, 2025! These new resources are designed to support organizations in making the transition from Content Taxonomy 1.0 to more advanced taxonomies. Read more in latest press release: https://okt.to/j2gzE0
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