The Weather Company helps people and businesses around the world make more informed decisions and take action in the face of weather. With its deep industry expertise and highly accurate, high-volume weather data combined with advanced technology and AI, The Weather Company provides insights and solutions that harness the power of weather in a scalable, privacy-forward way. The world’s most accurate forecaster, the company serves hundreds of enterprise customers across media, advertising, aviation and more, and is trusted by hundreds of millions of monthly active users via digital properties from The Weather Channel (weather.com) and Weather Underground (wunderground.com).
External link for The Weather Company
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Brookhaven, Georgia, US
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The Weather Company reposted this
If you are joining #CES2025, don't miss the session moderated by IAB CEO David Cohen on Tuesday, January 7! David will sit down with Aaron Andalman (Cognitiv), Tyler Kelly (Basis Technologies), writer Diego Lomanto, Erin (Monaco) Nocito (Amgen), Randi Stipes (The Weather Company), and Mark Wagman (MediaLink) to discuss the potential of #AI, its use cases, how it can improve marketing, and much more: https://lnkd.in/g2wHFQ3c #MediaLinked
The Weather Company reposted this
#DidYouKnow The Weather Channel is 3x more likely to be the most accurate forecaster? Stay up to date with the latest 📲 http://spklr.io/6042xBoG
#Wellness Wednesday spotlight: When temperatures drop, wellness needs rise. ❄️ Explore our latest thoughts on the winter outlook and how weather intelligence can power your health marketing strategy this season 👉 http://spklr.io/6047ICHF
In the #pharmaceutical industry, the right weather insights can make all the difference, helping navigate patient health, safety, and operational demands. With 9️⃣ 0️⃣ % of executives calling weather data a competitive edge, can you afford to leave it out of your plan? Explore the insights in our latest Weather Means Business report 👉 http://spklr.io/6047Ioev #WeatherIntelligence #PharmaStrategy
The #insurance industry is no stranger to the impact of weather on business strategy, operations and outcomes. But weather impacts much more than customer claims and interactions. Download the report to see why insurance executives estimate weather impacts over 7️⃣ 0️⃣ % of their revenue and operating costs. 🔗 http://spklr.io/6048Ioem #WeatherIntelligence #InsuranceInsights
Randi Stipes, Chief Marketing Officer, spoke to OAAA about the key role weather data plays in OOH by tapping into the local and cultural zeitgeist 🚀 Learn more about her unique approach creativity in OOH advertising and predictions for the future evolution of advertising ⤵️
"OOH is part of our broader media mix. The key is to create a unique but complementary set of assets that work in concert. It’s about unity vs. uniformity with other creative in the mix." This month's OAAA Marketer Mindset in The Drum features The Weather Company's Chief Marketing Officer and OAAA Brand Council member, Randi Stipes, who shares her perspective on creativity in OOH, its role in the media mix, and how she sees the future of advertising evolving. Read the full Q&A here:
Our team is still basking in the glow of #IITSEC24. You can feel J.R. Cottingham's excitement in this video and learn more about our powerful Weatherverse solutions. ▶️ http://spklr.io/6047Ij4X
That's a wrap on #IITSEC! Thanks to everyone for a successful I/ITSEC show. Real weather truly is the hidden tactical advantage in modern warfare. From our team to yours, see you all next year! ☀️ In the meantime, you can read more about how weather intelligence is reshaping the battlefield. 🔗 http://spklr.io/6048ITDw
🎬 Walt Disney Animation Studios chose The Weather Channel app to showcase Moana 2, transforming the forecast into an immersive brand moment while reaching millions of viewers as they planned their Thanksgiving weekend activities. Through engaging screen takeovers and contextual creatives, brands like Walt Disney Animation Studios are discovering new ways to tell their stories where weather and planning naturally intersect. This is magic at work. Congratulations to the #Moana2 team that soared to a record-breaking opening week ✨
The Weather Company reposted this
We came, we participated, and now we're exhausted! Another #IITSEC (2024) in the books for The Weather Company. We've come a long way over the past 3 years, and this year was particularly special as it was our first with a standalone presence for the #Weatherverse team. Though we're all tired, it was great to see our partners (NVIDIA SimCentric Cesium Red Hat Epic Games) and friends from around the world, and to connect in person with everyone who took the time to visit us as we showcased our Sim for Unreal Engine and our Planning Tool Plugins. So grateful for our amazing team and equally proud of the new breed of real weather solutions that we've created!