MediaLink

2025 is rewriting the marketing playbook. With AI accelerating, consumer behaviors evolving, and privacy standards shifting, how can marketers stay ahead? On January 7 at 1:00PM MediaLink’s Donna Sharp is joined by The Home Depot’s Molly Battin, Mars’ Gulen Bengi, and Samsung Electronics America’s Allison Robl Stransky to explore how marketers can thrive in this paradigm. Be sure to sign up for our newsletter to stay up to date on our #CES plans, insights and more here: https://lnkd.in/g2wHFQ3c #Marketing #CES2025 #MediaLinked

MediaLink will be back in the C Space with our official CES Marketing Reinvented programming track.   Tuesday, January 7 starting at 1PM at Joshua 9 in the Aria, leading brands, agencies and technology companies will discuss the most pressing issues facing marketing, media and entertainment and how emerging technology is changing the future of those industries. Check out the full agenda here: https://lnkd.in/egZ4iBrb   #Technology #Innovation #CES2025 #MediaLink

Are people ready for shoppable TV?   Christopher Vollmer highlights a shift in shoppable TV with Business Insider’s Lucia Moses pointing out how retailers and media companies are prioritizing premium content to tap into large, engaged audiences. He points to recent moves like Walmart and NBCUniversal launching shoppable ads during a Thanksgiving Day NFL game as a sign of where the trend is headed. By meeting audiences where they already discover brands, this shift is set to change the game.   Click here to read the full piece: https://lnkd.in/gtSGBe_U   #ShoppableTV #Marketing #MediaLinked

At CES, the most meaningful decision-making happens in spaces designed for connection – like C Space – where leaders tackle pressing challenges and shape the future of marketing, media, entertainment, and technology.   MediaLink will be back at the C Space for Marketing Reinvented on Tuesday, January 7, exploring the most important issues facing the industry today. And throughout the week we’ll be hosting our new conversation series, Links by MediaLink, connecting industry leaders through collaborative discussions, executive panels, and curated roundtables.    Catch up with us at the Aria on Monday, January 6 through Friday, January 10. Be on the lookout for more announcements in the coming weeks!   #CES2025 #Tech #Innovation #MediaLinked

"I sincerely believe the path to excellence lies in doing what you love. Not in chasing profit, but in dedicating yourself to a craft so deeply - success is a natural by-product." - Melanie L. Washington, Esq.   Congratulations to MediaLink’s Melanie Washington on her induction into the American Advertising Federation’s Advertising Hall of Achievement last week!   Since joining MediaLink in 2018, Melanie has been a force of innovation, establishing the specialty C.O.R.E. practice that helps brands, agencies and legal teams structure deals, fuel growth and tackle all the complexities of today’s quick evolving media landscape - influencing over $45 billion in global media spend and setting a new standard in the industry.    Melanie is also committed to empowering the next generation of diverse talent. Through her leadership in FUTURE NOW Media Foundation, Inc. NOW and her role in shaping curriculum at Northwestern University Pritzker School of Law School - tailored specifically to our industry - she is fostering a more inclusive and dynamic future for media and marketing.   Melanie, your leadership, vision, and passion inspire us all. We’re excited to celebrate this milestone with you and the 2024 Hall of Achievement inductees Imani Ellis, Bianca Guimaraes, Sanja K., Danisha Lomax, Karen Short, Neil Waller 🐳, Marques E. Zak & Issa Rae. 📸 : Akintayo Adewole for DRKR PXLS

Once buzzy topics – AI, customer experience and media networks – are now foundational investments in 2025. AI changed the game for marketers overnight. Commerce became media's next frontier. Immersive, addressable experiences are now table stakes when it comes to consumer expectations around everything from retail to entertainment. In January, we’ll kick off the new year by joining the industry’s most innovative thinkers and groundbreaking technology in Las Vegas for CES 2025. With so many opportunities to redefine the industry, how can brands leverage technology to create meaningful cultural moments, and movements that have a lasting impact? As you plan for 2025, MediaLink is here to support your brand’s growth and transformation. If you’re heading to CES, let us know - we’d love to connect there too.

From AI-powered and virtual product placements to strategy-driven placements across social and streaming platforms, brands continue to redefine how they engage with audiences. MediaLink’s Christopher Vollmer noted, “The explosion of digital creators on platforms like TikTok, Instagram, and YouTube, who are hungry to monetize their fan bases, has also expanded opportunities for brands to reimagine their product placement strategies.”    Jillian Raskin, who leads product placement at United Talent Agency, added, “To maximize impact, brands should maintain multiple touchpoints throughout the year. Business leaders can also enhance an integration with media buys or comarketing campaigns, surrounding the content for maximum effectiveness.”   Read more about the evolution of product placement strategies from Association of National Advertisers' Christopher Heine here: https://lnkd.in/gSH8yqGC   #productplacement #brands #streaming #MediaLinked

“As brands increasingly focus on consumers more of them are elevating marketers to the chief executive role, but CMOs eyeing the corner office still have hurdles to overcome.”    In an opinion piece for Campaign US, Andrea Kerr Redniss explores how CMOs continue to prove their bottom-line impact. From new growth and impacting consumer beliefs to expanding responsibilities, learn how CMOs are reshaping their perceptions and making a mark on the industry here: https://lnkd.in/dxQqdjxP   #CMO #CEO #Leadership #MediaLinked

“More than 95% of contracts we’ve advised on in 2024 include incremental payments tied to project milestones or performance metrics, which better support an agency’s financial growth goals,” Melanie L. Washington, Esq. MediaLink’s Melanie Washington offers a bevy of advice on how brands’ contracts with agencies can foster a balanced financial environment in The Drum’s most recent Agency Advice installment. Read the full piece here: https://lnkd.in/eJyCMdfA #Agency #Brand #MediaLinked

MediaLink’s Andrea Kerr Redniss sat down with Ad Age’s Garett Sloane to discuss the confusion and solutions surrounding Google’s delay on cookies and the privacy sandbox. A few key highlights: - As third-party cookies fade, brands are focused on how to activate first-party data. - CMO’s should consider the tech they use and clarify how partners fit and add value to their overall strategy. - Marketers should streamline tech stacks and in some cases, test contextual marketing to test effectiveness without the additional costs and complex structures. - Transparent media partners that can help enhance knowledge of their consumers is key. Read the full story here: https://lnkd.in/e_9jwy3b #AdTech #Technology #MediaLinked