IAB reposted this
🚀 Retail Media Standards: A Step Forward, But Still a Journey Ahead 🚀 After months of hard work, the IAB has released its first retail media standards, marking a significant milestone. These standards establish common definitions and metrics for retailers, like "gross impressions" and “likelihood-to-see,” as well as ad zones in physical stores. But here's the catch: Retailers’ diverse in-store experiences make it challenging to create one-size-fits-all standards. And while adoption is crucial, platforms and vendors still face hurdles in making these standards a reality. Is the industry ready for widespread adoption? Read more to find out! https://bit.ly/49NgJz3 #RetailMedia #AdTech #IAB #DigitalAdvertising #MarketingInnovation
