Reposting Shelley Zalis’s powerful message because it resonates deeply with what I believe. Advertisers indeed have immense power to influence perceptions and drive societal change.
However, with great power comes great responsibility.
As marketers, our duty goes beyond just selling products or services; it’s about connecting authentically and ethically with our audience.
We must prioritize thoughtful, intentional actions that reflect our values and make a positive impact on the world.
In the rush to achieve success, it’s crucial to stay grounded in our purpose and remember why we started.
For brand owners and builders, understand the power of the platform you choose, focus on your customers, and never lose sight of the heart behind your brand.
Let’s use our influence wisely to create meaningful change that lasts.
If this message resonates with you, please comment with your thoughts!
#Leadership #BrandBuilding #EthicalMarketing
Advertisers have immense power to impact how people view themselves and view their potential. Advertising can shift perceptions and change societal norms.
Brands have the power, the budget, and the influence to create meaningful and lasting change. As a marketer, what impact do you want to leave?
Tune in for more from my interview with Business Insider at #CannesLions2024: https://lnkd.in/gii8_WSv
CEO, Smartly + Board Member at Adobe & Double Verify, Investor in the Chicago Sky and the Chicago Stars FC
1wPam Zucker IAB - super fun to do this with you. Excited for Wednesday Dec 18 -