Smartly

Big news alert! 🌊 We’re honored to be recognized as a leader in the 2024 report, The Forrester Wave(™): Creative Advertising Technologies. To us, this recognition reflects our unwavering commitment to innovation and transforming how brands engage with their audiences. At Smartly, we empower brands and agencies to scale personalized ads that drive real business results—all from a single, intuitive platform. See why we were named a leader—download the full report here: https://bit.ly/48eNXGP 🚫We’re in full celebration mode! 🎉

2024 was a year of transformation—for Smartly, our clients, and the future of advertising. With 800+ Smartlies around the world, our incredible customers, and trusted partners by our side, we pushed boundaries, set new benchmarks, and moved advertising forward. Here’s to the milestones we reached together and all that’s to come in 2025! 🥂 Thank you for making it all possible.

GroupM Netherlands and Smartly are raising the bar once again—this time with Eurojackpot. 🎰 With jackpot draws happening twice a week, agility and precision are key. By leveraging Smartly's automation tools, GroupM Netherlands seamlessly updated ads in real-time, scaled budgets, and reduced workflow times by up to 70%. The result? Faster execution, smarter optimizations, and better business outcomes across the funnel.

What does #AdvertisingforGood truly mean? Our CEO, Laura Desmond and IAB's Chief Strategy Officer, Pam Zucker shared a powerful message: advertising is about more than just selling—it’s about driving business forward and embracing societal responsibility. In today’s world of shorts and reels, the goal is clear: we must create beautiful, engaging ads, that stop the scroll. A few takeaways from the discussion: ✨ Advertising grows brands, fosters brand love, and builds trust. ✨ Today's audiences expect relevance, personalized experiences, and safety in the digital space. ✨ The best ads don’t just sell—they inspire and leave an impact. Check out the full episode 👉 https://bit.ly/4fClH3b

#AdTech innovation is on the rise. According to our latest Digital Trends Report, 8 in 10 marketers agree #AI is living up to the hype, with 70% reporting improved campaign performance when it’s in play. Marketers are leaning into new possibilities with plans to adopt conversational commerce formats. AI isn’t just transforming advertising—it’s shaping the future. Download the full report to get ahead of what's next: https://bit.ly/4fNtyLM

We’re excited to be recognized in Google's 2024 Ads Recap for our partnership in streamlining creative workflows! 🙌 This collaboration helps simplify creative approvals and workflows, allowing agencies and in-house teams to easily share and review ad previews in Performance Max, Demand Gen, and Display campaigns. It’s all about creating smoother more efficient processes for digital marketers and we’re proud to be a part of the solution.

Photowall, a leader in personalized wall art, wanted to scale user-generated content (UGC) across 22 markets while keeping it fresh and tailored to their hyper-local audiences on Instagram Reels. With Smartly's template tools for #UGC, Photowall streamlined the creation of localized content using modular layouts, text overlays, and CTAs—all powered by automation feeds. This allowed them to produce 204 ads simultaneously, unlocking massive reach on Instagram Reels and saving over 24 hours weekly. By integrating Smartly's solutions, Photowall achieved both scale and performance with creative assets perfectly optimized for highly visual placements. Dive into the full case study 👉 https://bit.ly/3OWDV4i

Wondering how top brands are winning on TikTok? Our Global VP of Creative, Stephen Vallera, shares how Smartly's tools help brands create, optimize, and measure TikTok strategies with precision. Plus, see how companies like Foot Locker are using #AI to meet the demands of high-volume content—and deliver standout results.

At Smartly, we certainly believe advertising plays a powerful role in societal change—it’s at the heart of what we do. This Wednesday, join our CEO Laura Desmond and IAB Pulse Host Pam Zucker as they explore how #AdvertisingforGood is reshaping the industry. 🗓️ December 18, 2024 🕧 12:30 - 1:00 PM EST 🔗 https://bit.ly/49DZLTQ You won't want to miss it.

Throwback to #ConnectSmartly in Sydney! 🇦🇺 We had an incredible time bringing together our amazing customers and digital marketing leaders to explore the ever-evolving world of advertising. A huge thank you to incredible guests like Canva, Incubeta, Orange Line, VGW, and Xero for joining us! 👏 “It’s all about embracing change.” – James T., CHEP Network With #AI leading the way, Smartly is transforming advertising through AI-driven technology that unifies creative, media, and intelligence. Together, we’re navigating the shifts, seizing new opportunities, and shaping the future of advertising. #WorkSmartly