【明智投資,遠離詐騙陷阱📣】 近年投資詐騙案件層出不窮,許多人因高回報的承諾而蒙受巨大損失。IAB HK 與 Meta 合作,參與「網上反詐騙計劃」,提醒大家高回報投資潛藏著巨大風險,務必學會識別詐騙,以保障你的投資安全! 以下是幾個實用的防騙貼士: 🔹務必對推廣投資機會的公司進行詳盡的了解。投資專家一般不會通過聊天群組分享投資建議。 🔹切勿透過訊息與他人分享銀行帳戶資料或個人資料。合法的機構或公司絕不會要求你透過聊天群組提供這些資料。 🔹如果你認為某投資廣告是詐騙,可以直接按Facebook和Instagram帖子右上角的三點進行舉報。在WhatsApp上,可點擊「舉報群組」。 🔍請瀏覽 Meta 反詐騙資訊中心,掌握更多實用見解:https://lnkd.in/ebTgu9g6 #IABHK #Meta #投資安全 #防詐騙 #財務安全 #理財知識 #網路安全 #投資陷阱 #投資
IAB Hong Kong
Advertising Services
Hong Kong, N/A 3,652 followers
Make the most out of Digital Be the voice of the Digital Marketing industry in Hong Kong
About us
IAB Hong Kong is the 46th national Interactive Advertising Bureau (IAB) licensee. It is a not-for-profit association which aims to develop standards and best practice on digital marketing to shape the future of digital marketing for Hong Kong’s advertising and marketing community. The founding members of IAB Hong Kong powered by HKDMA; comScore, Facebook, Google, Next Digital, Red Lotus, South China Morning Post and Verizon Media, all share a common goal to see marketers embrace digital at a level unprecedented in Hong Kong’s advertising and marketing industry. PwC is a supporting partner to the association. Through working with its member companies, IAB Hong Kong is committed to talent development, education and cutting-edge research about the critical role of digital marketing. More information at www.iabhongkong.com.
- Website
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http://www.iabhongkong.com
External link for IAB Hong Kong
- Industry
- Advertising Services
- Company size
- 2-10 employees
- Headquarters
- Hong Kong, N/A
- Type
- Nonprofit
- Founded
- 2016
Locations
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Primary
Unit D, 12/F, Seabright Plaza, 9-23 Shell Street, North Point
Hong Kong, N/A N/A, HK
Employees at IAB Hong Kong
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Kevin Huang
COO at South China Morning Post
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Joseph Lam
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Brian Hui
Growth | Digital 1st Gen | Ex-Amazon | Ex-Citi Talks abt #AI #Fintech #Martech #CX #Innovation
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Sally Ng
MD North Asia | Programmatic | Ad tech | DOOH | Market Entry & Expansion | Sales Leadership | ** Women to Watch Greater China 2023 **
Updates
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【提防網購詐騙 小心限時推廣及假冒網店 ⚠️】 限時推廣優惠吸引,但其中暗藏不少詐騙陷阱🤔 IAB HK 作為 Meta 「網上反詐騙計劃」的合作夥伴,提醒大家提高警覺,識別並避免網購詐騙。騙徒常利用知名品牌及產品的人氣,誘使消費者在假網店購買劣質商品,導致消費者遭受經濟損失。 立即採取以下防範措施: 💡透過「專頁資訊透明度」頁面,檢查專頁相關資訊,例如建立日期、過去的名稱變動和所在的地區等 💡切埋將錢匯入個人銀行帳戶 💡如果你認為某廣告是騙局,請直接按Facebook和Instagram帖子右上角的三點進行舉報 🔍請瀏覽 Meta 反詐騙資訊中心,掌握更多實用見解:https://lnkd.in/ebTgu9g6 #IABHK #Meta #防詐騙 #網上安全 #網購安全 #限時優惠 #網購詐騙
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📊 IABHK Adtech Article: Captivating Consumers: The Next Frontier in Retail Media 🛍️Retail media is reshaping the advertising landscape, providing retailers with innovative ways to harness first-party data and boost consumer engagement. Dive into our latest Adtech Article to understand this evolving ecosystem and its implications for brands and consumers. Key Highlights: 💡 Retailers are transforming into media companies, leveraging data for targeted advertising. 📈 The market is set to grow by 25% annually, reaching $100 billion by 2026. 🌍 Major players like foodpanda, AS Watson, and HKTVmall are pioneering unique retail media solutions. Article contributed by IABHK AdTech & Programmatic Committee ✨ David Chan, Head of Trading and Partnership, dentsu ✨ Neil Yan, Managing Director - HK & Macau, EternityX Marketing Technology Limited ✨ Louis Ng, Head of Programmatic, Havas Group ➡️ Read the full article to explore the trends and future opportunities in retail media: https://lnkd.in/gtG9wm2h #IABHK #DigitalFutureTogether #RetailMedia #DigitalMarketing #ConsumerEngagement #DataDriven #MarketingTrends
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📽️ IABHK Measurement Fuel Stop 1️⃣1️⃣ How Generative AI Can Enhance Marketing Operation Efficiency Marketing operations face increasing demands for efficiency and innovation. Generative AI offers transformative solutions, streamlining processes and enabling marketers to focus on strategic initiatives. Join Chris Kwok, Data Marketing Director at Omnicom Media Group Hong Kong, to explore these advancements. Key Highlights: 🤖 Automated Copywriting: Generates search ad copies based on keywords and brand guidelines. 📈 Multimodal Advancements: Integrates text, image, audio, and video for smarter responses. 🔍 Enhanced Social Listening: Interprets context for accurate consumer sentiment analysis. Thanks to our insightful speaker: ✨ Chris HW Kwok, Data Marketing Director, Omnicom Media Group Hong Kong 🎥 Watch EP11: https://lnkd.in/g-42X3Uk 📝 Fill out our short survey to provide feedback and suggest topics: https://lnkd.in/g3KDGDVV 🔸 Explore more MFS videos on our YouTube Channel: https://lnkd.in/gjdKuxqB #IABHK #DigitalFutureTogether #MFS #GenerativeAI #MarketingEfficiency #DigitalMarketing #Innovation #MarketingInsights
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IABHK Digital Awards 2024: 5️⃣ Days Left to Join this Industry Festival ⏰ Time is ticking! Don't miss your chance to be part of this prestigious industry event. Showcase your most innovative and impactful digital campaigns and gain recognition on a grand stage. Submit your entry NOW: https://bit.ly/JoinIAB2024 💡 Remember, you can still submit your entries after the official deadline, but a late submission fee of $3000 per entry will apply. 📅 Official Deadline: 20 Dec 2024, 23:59 ⚠️ Late Submission Deadline: 31 Dec 2024, 23:59 🔔 Submissions between 21 Dec and 31 Dec will incur a penalty fee of $3000 per entry *Remark: Online system closes after 13 Dec 2024, 23:59. For late submissions, email all materials and information to info@iabhongkong.com 📣 Don't let this opportunity pass you by! Join IAB HK Digital Awards and become a pioneer in the digital marketing industry! ✨ Let your digital brilliance shine! Submit NOW: https://bit.ly/JoinIAB2024 👉 Learn More: https://lnkd.in/g9hGPcK2 ❓ FAQs: https://lnkd.in/ge7KcrmC #IABHKAwards #iabhk #digitalmarketing #digital #Awards2024 #showcase #DigitalBrilliance #IndustryLeaders #Finalcall
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📨 Join us at IAB HK Annual General Meeting 2025 IAB HK warmly invites you to our Annual General Meeting (AGM) to kick off 2025. This event is crucial for the digital marketing community to unite, reflect on our achievements, and outline our vision for the upcoming year. We will also introduce new Executive and Working committees. We look forward to seeing you there! 📆 Date: 15 Jan 2025 (Wed) ⏰ Time: 2 - 4 pm (HKT) 📍 Venue: Meta Office, 47/F, One Taikoo Place, Quarry Bay 💬 Language: English ⚠ For IAB HK valid members only 👉 Free admission. Members only event. Two free tickets per company member https://lnkd.in/gwe5mBkT Key Agenda: 🔸 Recap of 2024 🔸 Financial Report 🔸 Introduction of 2025 Executive and Working Committee 🔸 2025 Year Plan 🔸 Recognition of Honourable Members and Outstanding Contributors ✨ Special thanks to Meta for hosting us. 📩 info@iabhongkong.com #IABHK #DigitalFutureTogether #DigitalMarketing #AGM2025 #Networking #Community
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🎉 A Big Thank You to Our Amazing Committee Members! 💝 What an incredible way to wrap up 2024! We want to take a moment to express our deepest gratitude to the amazing committee members who poured their heart, time, and energy into making this year so successful. Here’s to all the achievements we've celebrated together in 2024 and to an even brighter, more inspiring 2025. Let’s continue to build, grow, and make an impact as a team. 🌟 🥂 A special shout out to Preface for providing a fantastic venue and delicious food that made the night even more memorable. #IABHK #CommitteeGathering #ThankYou
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🔥 IAB HK Digital Awards 2024 - Deadline Extended to 20 Dec🔥 📢 Exciting news! Due to popular demand, we’re extending the submission deadline to 20 December 2024, 23:59. Don’t miss this final chance to showcase your brilliant digital marketing work to top industry experts! 🌟 Submit now: https://bit.ly/JoinIAB2024 ___________________________ 📌 Key Dates: 📅 Extended Deadline: 20 December 2024, 23:59 ⚠ Late Entries: 31 December 2024 (Late penalty: +HK$3,000 per entry) 🥂 Award Gala: 18 March 2025 ___________________________ 🏆 Categories: 🌱 Best Advocate of Social & Environmental Impact 🆕 ✨ Best Branding Campaign 📺 Best Use of Content Innovation 📊 Best Use of Data & Insights 🛒 Best Use of Omnichannel Strategy (🔄 Formerly Best Use of Commerce) 🏋🏻 Best Use of Performance Marketing (🔄 Formerly Best Use of Adtech & Programmatic Advertising) 🔭 Best Use of Technology (🔄 Formerly Best Use of Martech) 💰 Most Efficient Use of Budget Campaign 🆕 ___________________________ 🎟 Entry Fees: 🔴 HK$2,500 (IAB HK members) | ⚫ HK$3,500 (non-members) 🎉 First-time brands: 50% off on up to 4 submissions! ___________________________ 👉 Submit Now: https://bit.ly/JoinIAB2024 👉 Learn More: https://lnkd.in/g9hGPcK2 ___________________________ 🎉 ✨ Don’t miss this chance to shine at Hong Kong’s premier digital awards and network with industry leaders! #IABHKAwards #IABHK #DigitalMarketing #Awards2024 #ShowcaseYourWork #DigitalBrilliance #IndustryLeaders #DeadlineExtension
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IAB Tech Lab ACIF Validation API Public Comment Period Open! 📢 Calling all industry experts! The IAB Tech Lab is seeking your feedback on the Ad Creative ID Framework (ACIF) Validation API. This API is developed to support advertisers and publishers deliver better consumer experience for video advertising on various devices including Connected Television (CTV). 🌐 Visit the website and review the ACIF Validation API documentation: https://lnkd.in/g_Pkn5TG ✍ The public comment period is until 18 Jan 2025. Provide your feedback to support@iabtechlab.com Together, we can shape the future of TV and video advertising! #IABHK #ACIFValidationAPI #IABTechLab #PublicComment #TVAdvertising #VideoAdvertising #AdCreativeIDFramework #ACIF
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🌟 A Big Thank You for joining us at "Creatives That Click: Designing Ads for Performance and Engagement"! 🌟 Huge thank you to everyone who attended and made our event so engaging and insightful. Your thoughtful questions ignited lively discussions on creating impactful ads in today’s crowded digital landscape. We hope you walked away with valuable tactics to craft more effective ads. 👏 Applause to our incredible speakers: 🔸 Benson Lee, Senior Marketing Manager, Global Marketing Technology, HSBC 🔸 Oli Marlow Thomas, Founder & CIO, Smartly 🔸 Jonathan Chan, Head of Sales, HK, Teads 🔸 Eddie Ngan, Co-Founder and Director, The Bread Digital 🔸Co-hosts: Timmy Bankole, Director, Advertising Business Operations, South China Morning Post SCMP & Alex Lee, Group Head of Digital & Data Analytics, Uni-China Group 🙌 Special thanks to the AdTech & Programmatic Committee (Ben Chien-Lead, Jimmy Poon, David Chan, Neil Yan, Lamy Lam, Louis Ng, Ray Lee, Timmy Bankole, Alex Lee) for organizing the event. 💝 Sincere appreciation to our event partner, Google, for their invaluable support. 📷 For more event photos: bit.ly/1129ATFpic ✨ Keep an eye out for more exciting opportunities to learn and network within the industry! #IABHK #AdTech #MarketingStrategies #CreativesThatClick #EventRecap #Networking #Innovation #PerformanceMarketing #Engagement #Google
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