Adore Me

Over the past few years, Adore Me has expanded our reach beyond our website and stores through an initiative we proudly call Adore Me Everywhere. This program has brought our products to a variety of marketplaces, connecting more customers with the lingerie they love. A key partner in this journey has been Mirakl, whose platform has empowered us to deploy, test, and scale rapidly and efficiently. Recently, our very own Jessica Le Ny, Adore Me's Marketplaces Manager, shared insights on how Mirakl has been a game-changer in supporting our vision for marketplace expansion. We’re excited to continue exploring new opportunities and breaking boundaries—because at Adore Me, it’s about being everywhere our customers are.

Thanks to CommonShare, our team has been able to develop Digital Product Passports — which means for the first time, we have a system in place to gather comprehensive information on product origin, composition, certification, environmental impact, and more. This has been a huge leap of progress for us in the traceability space and we can't wait to see how it advances!

Adore Me recently launched the first ever products leveraging EverDye ‘s revolutionary dyeing technology - and are able to measure the carbon impact at a granular level thanks to our longstanding partnership with Carbonfact. It’s a great example of how improving and understanding your company’s environmental impact requires genuine collaboration across the entire supply chain. We’re doing this by working with the innovative companies at the forefront of sustainability and fashion!

Partnering with like-minded brands is one of our favorite things to do — and this collaboration with Milani Cosmetics was proof as to why! After years of friendship with the brand, our collaboration with Milani went live to showcase step-by-step makeup tutorials for Halloween to pair with looks from Adore Me's Costume Shop! When two brands have a shared vision and an opportunity to complement each other's product — all while reaching both brand's audiences — partnerships have meaningful impact and create new opportunities for growth. We always love working with Milani and we can't wait to see how our brands partner in the future. Big kudos to our Social Media & Brand Partnerships Manager, Maria Cruz, for bringing this project to fruition! 👏

One of the most amazing parts of working at Adore Me is seeing innovation bloom across the entire company. Congratulations to our SVP of Strategy Ranjan Roy for being named in the Vogue Business 2024 100 Innovators as a top Tech Innovator 🎉🏆!!! Adore Me has built a platform that allows anyone within the company to bring innovation directly into their functions. From his past startup experience, Ranjan has been fascinated by language generation for years, and has been able to bring Generative AI directly into our worlds of marketing and business. At Adore Me, innovation is truly a team sport and we've brought together our tech and business teams to launch both game-changing new services like AM By You, along with augmenting everyday processes like writing product descriptions. Ranjan continues to make bold proclamations about how "generative AI is going to change everything about how we shop online." 😀 Read more at the link below ⬇️

2024 marked another year of collaborating with Smiley Company on a limited-edition collection in honor of Pride Month! Always such a pleasure to join forces with like-minded brands for causes we both hold close to our hearts. 🏳️🌈 This capsule collection — which uses a digital-printing process developed by MAS Holdings to use less water compared to standard printing processes — was featured by Bustle in their list of Pride Month collections that actually benefit LGBTQ+ communities. This year and every year, we're proud to donate to The Ali Forney Center in support of their mission to protect LGBTQ+ youth from homelessness. You can read more at the article here. ⬇️ Happy Pride Month! https://lnkd.in/dZNY2tD

Adore Me’s third-annual ESG report is officially live, marking another year of progress in the sustainability space! Our 2023 report highlights all the sustainability-focused initiatives our team has set in motion in the last year, which have all contributed to a 63% decrease in our overall carbon footprint compared to our 2021 baseline. From the launch of the Adore Me Sustainability Accelerator, our partnership with CommonShare to increase traceability along our value chain, to our recently launched Eco Design Guide — we’re proud of the many ways we’ve moved the needle in the past year. It’s our belief that real progress in sustainability will remain limited until the entire fashion industry makes it their mission. It’s our hope that, with the progress we’ve made, we’ve contributed to making that mission scalable. This report was made possible by the hard work of Camille Oberkampf, Laylah Funk, Arielle Cifuentes, Alexandra Ilie, Eve Morel, Alix Coucardon, and many others across our organization who helped in gathering data and answering endless questions. Our team acknowledges that there will always be room for improvement, and we encourage feedback from our readers. Taking a compliance-first approach — with a conscious effort to avoid greenwashing — this report was prepared using the GRI Sustainability Reporting Standards. #esg #esgreporting #corporategovernance #corporatesustainability https://lnkd.in/eYjh8QAp

Finding the perfect bra fit can significantly impact your comfort and confidence. Our bra expert, Amelia Newman, recently featured in TIME magazine, emphasizes this point: "A bra should feel comfortable, painless, and almost like an extension of your skin." Ready to ditch the discomfort and finally feel supported? Tap below to learn Amelia's tips! https://lnkd.in/egGghDJf

Our CRM & Loyalty Director Gaelle Ouggourni has driven the launch of Adore Me's new loyalty program. In this podcast, she discusses how Talon.One has been a key partner in building a program that launched quickly but can scale with increasingly complex needs.

We were honored to work with our longtime collaborator Iskra Lawrence to help her tell one of the most personal stories possible. "My precious daughter, I can’t wait to see your little face 💕 Thank you to the @AdoreMe team for helping bring to life the next chapter in my life, revealed with a flutter. 🦋" The Adore Me team worked with Iskra and the team at TRIARK LLC to leverage cutting-edge CGI technology to help unveil her gender reveal to the world. Witness the enchantment unfold as our Alyshia Butterfly Set inspires a seemingly-magical cascade of butterflies, encapsulating this beautiful moment: https://lnkd.in/e7jd4Nj9 Thanks to Octav Chiritescu-Crisan Janina Santillan Alix Coucardon Nicolas K. for helping make this a reality.