Adore Me’s Post

Today marks an exciting milestone as we launch the Digital Product Passport (DPP) for lingerie, made possible by Adore Me’s trust in our approach and technology. For those who may not know, lingerie is one of the most intricate products to trace down to its raw materials—and CommonShare rose to the occasion. Personally, this experience has been eye-opening. The complexity and effort involved have given me a new level of appreciation for this process. It’s a reminder of the commitment required to ensure true transparency. #dpp #transparency #esg #sustainability #digitalproductpassport #supplychain

Do Epic Good’s Chief Sustainability Officer Charney Magri discusses how purpose-driven strategies are more profitable than most leaders realise. "Purpose-driven strategies not only improve a brand’s perception and product consideration but also strengthen customer loyalty and unlock new revenue streams. The ROI from sustainability is much bigger than most businesses realise – it’s the amplifier, the market differentiator you’ve been looking for," Magri said. Read her thoughts on the link below. #Marketing #Advertising #Sustainability

🚨 JUST IN 🚨: The Competition and Markets Authority (CMA) just released NEW guidance for fashion retailers on how to follow the Green Claims Code when making environmental claims. The guide contains practical advice, a lot of which was drawn from the CMA’s recent investigation into ASOS, Boohoo, and George at Asda. What’s inside 👇 • Clear examples of misleading claims • Advice on how to use terminology, imagery, icons, and website UX when making green claims • More specific guidance on making claims about product ranges • Information about using affiliations and accreditations to make environmental claims Read the full guide below. If you're looking for a solution to help you comply with these rules confidently and efficiently, drop me a message 👍 _____ ➕ Follow Abbie Morris for posts about sustainability, policy, and startups. 📧 Drop me a DM if you want to learn more about tackling the mountain of sustainability regulation facing the retail industry.

Hi, Havas Commerce friends!  ­Retail revolutions are brewing! Buckle up for a March edition packed with the hottest trends shaping the future of shopping 🛍   This month, we're diving deep into the heart of retailers' practices with a spotlight on circular strategies. From sustainable sourcing to innovative recycling initiatives, discover how brands are trying to minimize environmental impact. But that's not all – we're also exploring the rise of micro retail and the advent of smart vending machines. These compact, tech-savvy solutions are revolutionizing convenience and accessibility, bringing products closer to consumers than ever before. In our quest for sustainability, we can't ignore the Digital Product Passport (DPP). Is it the key to achieving circularity in retail? Join us as we unpack the transformative regulation and its potential to reshape supply chains. And don't miss our special focus on the Havas Startup Accelerator - discover the startups poised to shake up the industry 🚀   Stay informed, stay ahead. Dive in!

Why sustainable brands are the future of e-commerce. The shift towards sustainability isn't just a trend; it's a movement that's reshaping the way businesses operate and connect with consumers on a deeper level. For brands looking to scale, especially to that coveted 7-figure mark and beyond, integrating sustainable practices isn't just good ethics—it's smart economics. Sustainable brands are not only appealing to an increasingly environmentally conscious consumer base but are also positioned to leverage this commitment in their marketing strategies. By focusing on transparency, ethics, and impact, these brands can create compelling narratives that resonate with their audiences. Paid ads and modern funnels offer powerful tools to amplify this message, driving both growth and positive change. As we navigate this evolving landscape, the opportunity for growth partners specializing in these areas has never been greater. The journey towards sustainability is both challenging and rewarding, offering a chance to not just grow our businesses but also contribute to a healthier planet. For those willing to innovate and lead with purpose, the future looks bright indeed.

Our eCommerce Lead, Jason Cotterill, was featured in this week's VoxPop over at The Drum, diving deep into the which retail innovations can really make a dent on the industry’s sustainability difficulties. ♻️   Check it out here: https://lnkd.in/e_V3kMMb    #DigitalMarketing #Retail #eCommerceinsights #sustainabiltiy #VoxPop #TheDrum #ExpertInsights 

Disrupt 3.0 now live. Have a browse and cast your vote on what category we disrupted the most in order for them to stay relevant. Keep a look out for extra promotions over the next few weeks 👀 #disruption #creative #challengebydesign #robotfooddesign

Carhartt is winning with Circular ♻ By creating a clever, concentric, and self-enhancing set of benefits, the work-clothing brand builds an army of advocates far beyond the local handyman. Consumer behaviour is constantly changing, but the pace has quickened and brands that know themselves, know their customers and can adapt will win. IMO, Woodward Throwbacks is one of the most charming accounts on Instagram. It’s a Detroit-based millennial couple who buy and refurbish distressed properties using reclaimed materials and have parlayed and enhanced their property-flipping into a thriving social media-driven interior business. In addition to providing welcome feel-good breaks, Bozenka (Bo) Shepherd recently introduced her world to Carhartt’s Reworked programme, a combination of trade-in/resell and repair. Three reasons why this is a smart for Carhartt: A whole new audience. * Millennial and Gen Z audiences (who highly influence Gen X and Boomers, who have the actual money), continue to seek socially and environmentally responsible practices and transparency in the brands they support. * They demand direct communication and connection. * They introduce and showcase new products in uncountable new contexts that no brand could think of alone. Some brands still cling to the illusion of control, but as luxury brands learned back in the days of trying to keep their product out of the hands of hip-hop culture, resistance is futile. Meet them where they are. * Circular initiatives can open new audience segments or draw old ones in deeper. * They can create new channels, such as social commerce, and enhance old ones, like highly profitable retail. * They can also create recurring spending and mitigate seasonality. * Finally, they generate more relationship-building opportunities and moments of truth that can turn any customer segment into fierce advocates. Get data to improve products, sales and market share * Back in the day, “big data” was like high-school sex—everyone claimed to have it, but no one really knew how to use it. * But advanced analytics and AI have changed all that. * Retail will soon overtake banking as the biggest investor in AI, enabling personalised experiences, deep connection, automation, and all manner of insights. * Circular (and repair in particular) is the single best way to reach and engage customers between purchases, providing more unique data that can be parlayed into more effective product and experience strategies, shorter purchase cycles and wallet share wins. NB: This post was inspired by a blog post from PE firm Eurazeo

🌍 Sustainability as a Brand Differentiator in Competitive Markets 🌍 Excited to share my latest article on Medium, exploring how brands can leverage sustainability to stand out in today’s crowded marketplace. 🌱 With consumers increasingly prioritizing eco-conscious choices, businesses have a powerful opportunity to differentiate by embedding sustainability into their core values. In the article, I dive into: 1. Why sustainability matters to modern consumers 2. Strategies for authentically integrating sustainable practices 3. Real-world examples of brands making a positive impact Read more HERE: https://lnkd.in/g6R8-HVH If you're passionate about building brands that lead with purpose and resonate with today’s mindful consumers, check it out! #Sustainability #BrandDifferentiation #Marketing #ConsciousConsumer #Medium

As transparency and accountability are increasingly relevant, it's crucial for businesses to highlight the real benefits of their products - for both consumers and our planet 🌍.   How to enhance appeal for new product launches? Embedding sustainability throughout the entire product lifecycle, backed by both broad and specific certified claims. 🚀   As companies innovate, they should prioritize sustainable attributes that resonate with target audiences and complement their top purchase drivers: efficacy, quality, safety 🎯.   💡 Find here our top five picks of innovative and sustainable products launched on e-commerce during Q3 2024. #sustainability #innovation #Ecommerce Euromonitor International