What a year it's been! Talon.One hit some incredible milestones, including powering thousands of campaigns and rolling out game-changing products. But the real win? Helping 250+ global brands build lasting customer loyalty. Today, we’re taking a look at the big moments from our loyalty and promotions world this year. We’re gearing up for a big 2025, and we can’t wait to show you what’s coming next 🌏🌪️💫
Talon.One
Softwareentwicklung
Unify your promotions, loyalty program and gamification into one powerful platform.
Info
Talon.One is the world’s most flexible Promotion Engine. Create, manage and track coupon codes, discount campaigns, loyalty programs and referral rewards in one holistic system. We are empowering marketers to create effective campaigns and engineers to deliver a robust promotional infrastructure. Once you integrated with Talon.One, exchange data in real-time via API to trigger campaign effects or update third-party APIs. Create highly targeted and personalized promotional campaigns to drive customer engagement and grow your business. At the core of Talon.One is the powerful Promotion Engine which is responsible for your entire promotion logic. Launched in 2015 by people who understand disruptive marketing, Talon.One has grown into the leading Promotion Engine for scaling businesses. We have build a product that is loved by marketers and developers. We are hiring! Check out our career opportunities: https://talon.one/careers Discover more at https://talon.one/ Data Privacy: https://talon.one/imprint/
- Website
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https://www.talon.one/
Externer Link zu Talon.One
- Branche
- Softwareentwicklung
- Größe
- 51–200 Beschäftigte
- Hauptsitz
- Berlin
- Art
- Privatunternehmen
- Gegründet
- 2015
- Spezialgebiete
- Customer referral, API, Simple integration, Flexible integration, SaaS, Enterprise, Loyalty, Coupon Marketing, Coupon Engine, composable commerce, headless und ecommerce
Produkte
![Hier klicken, um Talon.One anzuzeigen]()
Talon.One
Software für die Kundenbindung
Talon.One is a flexible, headless promotion and loyalty engine for enterprises, providing best-in-class technology to power rich, automated customer promotion experiences — online, offline, in-store, or on mobile. Talon.One’s Campaign Manager lets business users build upon simple rules to offer fully customizable and engaging incentive marketing, without coding. Talon.One works with global clients like Adidas, Live Nation, Carlsberg, Reebok, Eddie Bauer, and Afterpay to build smarter and more scalable promotions.
Orte
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Primär
Wegbeschreibung
Wiener Str. 10
Berlin, 10999, DE
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Wegbeschreibung
02108 Boston, MA
One Boston Place, Suite 2600
Boston , US
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Wegbeschreibung
41 Church Street
B3 2RT Brimingham
Brimingham, GB
Beschäftigte von Talon.One
Updates
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INCENTIVIZE will redefine your approach to incentives with insights from the industry's most cutting-edge loyalty and promotions strategies.
🚨 BIG NEWS 🚨 We’re bringing our flagship summit, INCENTIVIZE, back to Berlin on May 21, 2025 - and we’d love to have you there! Join 300 commerce leaders for inspiring, expert-led keynotes and hands-on workshops. INCENTIVIZE will redefine your approach to incentives with insights from the industry's most cutting-edge loyalty and promotions strategies. More details coming early next year - but until then, tag your team: who would you bring to #INCENTIVIZE2025? 👀
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🚨 BIG NEWS 🚨 We’re bringing our flagship summit, INCENTIVIZE, back to Berlin on May 21, 2025 - and we’d love to have you there! Join 300 commerce leaders for inspiring, expert-led keynotes and hands-on workshops. INCENTIVIZE will redefine your approach to incentives with insights from the industry's most cutting-edge loyalty and promotions strategies. More details coming early next year - but until then, tag your team: who would you bring to #INCENTIVIZE2025? 👀
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How are companies using AI to boost their incentives strategy? That’s the key question we’re answering in our latest report, produced in collaboration with Bloomreach. One of AI’s biggest benefits is managing personalized incentives at scale - using data points like browsing history and past purchases to deliver the right offer at the right time. This empowers businesses to move away from generic offers and provide meaningful incentives that resonate with their audience 🤝 Read the full report here: https://hubs.li/Q02-xbSP0
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Learn how one of the UK’s biggest online marketplaces, Not On The High Street, is investing in its tech stack under Dan Lake’s leadership - and how they’re using Talon.One to power their promotional capabilities 🎯 Thanks to ComputerWeekly.com and Ben Sillitoe for the shout-out - read the full piece here: https://lnkd.in/e5QpWCGg
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Is Black Friday’s monopoly fading? That’s one of the key trends we saw from our Black Friday 2024 analysis, with businesses increasingly using strategically-timed sales events to beat the Cyber Week rush. This year alone, we saw sales including: 👉 Walmart Deals Week: October 8-13 👉 MyLowe’s Rewards Week: October 10th - 16th 👉 Wayfair Way Day: October 25 - 26 👉 Sephora Savings Event: November 1 - 11 These “lightning strike moments” create a buzz of launches and offers that capture market and media attention ⚡️ Learn more in our latest blog post: https://hubs.li/Q02-7b500
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The loyalty & AI playbook you’ve been waiting for 📖🌐 In collaboration with Bloomreach, we’ve just released our latest ebook, looking at how AI is shaking up the incentives space. From predictive rewards to personalized customer journeys, brands like Starbucks and Puma are already leveraging AI to reimagine engagement. Want to know how they’re doing it—and how you can too? Swipe through for a sneak peek of the report, and download the full piece here: https://hubs.li/Q02-xbSP0 Thank you to Tjeerd Brenninkmeijer, EVP EMEA Bloomreach, and Laurens Van Wiele, CPO Talon.One, for their insights.
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Deals, discounts, and duds: Our annual Black Friday 2024 trend report is here. Based on Talon.One data across Cyber Week, we’ve rounded up 6 standout trends from this year’s shopping whirlwind. Our key takeaway? This year was a huge win for our customers: we empowered businesses to connect with more shoppers than ever and drive meaningful engagement. Now comes the exciting part—helping you turn those shoppers into loyal, repeat customers through targeted promotions and personalized loyalty experiences. Dive into our blog post for the full analysis: https://hubs.li/Q02-7b500
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Another Black Friday in the books - congrats, you crushed it! For many of our clients, Black Friday is the biggest online shopping holiday of their entire calendar. The data is in, and it was a huge year for Talon.One users 🌪️ Swipe through to see how your performance stacks up and to understand the bigger picture shaping this year’s holiday shopping season. Plus, keep an eye out for a full analysis coming in our blog post tomorrow 👀
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What are the top discounting strategies retailers are rolling out this Black Friday? Dive into Sam Panzer’s breakdown below for all the details 👀 Our full BFCM analysis drops early next week - subscribe to our newsletter to see how your Black Friday deals measure up 👉 https://lnkd.in/eTG3chQk
What are the Top 100 retailers up to on Black Friday? Check out this video for a pulse check on how the NRF Top 100 are structuring their #blackfriday promotional messaging. If you’re a fellow promotions nerd, it’s fun to click through and pause to compare different approaches. We can break down the playbook into these 7 categories (plus a few examples outside the NRF list): Doorbusters (Best Buy, Meijer, Costco) → Leading message is a few high-value deals on specific items, like $500 off a specific TV. Discounts (Target, Macy’s Ulta) → General increase in promotional activity with various discounts across the assortment. Members Only Discounts / Early Access (Nike, Columbia, Hollister) → 20-30% deal only for loyalty members / subscribers, using the day to drive opt-in. Often combined with bonus points. Gift cards / credits (Apple, Chewy x Purina, Best Buy x Meta) → Value is given back in future credit to spend at a later date with the business. Several cool retail media partnerships here – buy a brand’s products, get a gift card with the retailer. Sitewide Discounts (Skims, GAP, Abercrombie) → The classic “X% off sitewide!” deals. Seeing less of this than in years past. Ladder Discounts (Ace Hardware, Auto Zone) → Sitewide discounts, but with MOV and increasing discount rate (e.g. 10% off $50+, 20% off $100+). Opt-out / commentary (REI, ARMEDANGELS) → Some brands use BF as a moment to make a statement, like REI’s Opt Outside or ARMEDANGELS’ ‘No Fomo Friday.’ Best of luck to everybody and well done on all the hard work that’s gone into this year's #BFCM. We are also thrilled to see more of the NRF Top 100 now running their promotions & loyalty rewards on Talon.One. Next week, we’ll share out a retrospective with some data of what we're seeing – sign up here to be the first to know: https://lnkd.in/dEqCjEAG