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Your winter reading list: Must-read sustainability whitepapers As the year comes to a close, it’s the perfect time to reflect, strategise, and prepare for the sustainability challenges and opportunities ahead. To help you stay informed, we've curated a collection of insightful whitepapers for your winter reading: ⦿ The business case for sustainability: https://lnkd.in/ewma2Uas ⦿ The corporate decarbonisation journey: https://lnkd.in/eEtsJuGR ⦿ Return on investment of decarbonisation: https://lnkd.in/eGwzUCbN ⦿ How to engage your board on the net-zero journey: https://lnkd.in/e2Ys7AKB ⦿ Sustainability trends for 2024: https://lnkd.in/ebpEe-nN ⦿ Understanding the European Sustainability Reporting Standard (ESRS): https://lnkd.in/eiJjvdS9 ⦿ Sustainability in fashion guide: https://lnkd.in/etiG9Xhm ⦿ 10 principles to end greenwashing: https://lnkd.in/d5tTBD66 ⦿ ESG reporting fundamentals: https://lnkd.in/ep7DCMWG Swipe through our carousel to learn more and download the whitepapers. For more information or to discuss how we can support your sustainability goals, please schedule a call or leave a comment below. #sustainability #decarbonisation #sustainabilitytrends #ESGreporting #greenwashing #sustainablefashion #whitepapers #corporatesustainability

Consumers want more eco-friendly alternatives but mistrust brands' ESG claims. So, how can brands develop messaging strategies that change perceptions and behaviors? This new blog entry provides the answer. #brandstrategy #messaging #persuasivemessaging #Sustainability #greenwashing https://lnkd.in/gT6thaRp

How do you measure the impact of your company’s sustainability initiatives during the climate crisis? 🌎 Our Head of Sustainability Camille Richard joined experts Ben Christensen, Jennifer Stucko, Eddie Ingle and Yasmin Gagne at SXSW to discuss how we can achieve true impact that doesn’t just feel like a drop in the bucket. While there isn’t a one-size-fits-all solution, here are the key takeaways: - Educate, don’t guilt trip. It’s important to give the power to the customer and show them they can make real change - Remember you are one of many companies in a supply chain. To have a real impact, everyone in the chain must have the same values and commitment. - Transparency is the key to a successful sustainability story and needs to be embedded into a company’s mission if it going to succeed. You can learn more about the talk here: https://lnkd.in/eXWpzr8N #SXSW #Sustainabilty #ESG 

"Companies that ignore sustainability efforts might be losing out on sales." It should go without saying that you shouldn't feign concern for the environment or ESG just for sales or consumer attention. It needs to be authentic and honest. But, it does seem that integrating ESG into your branding and processes drives consumer engagement. It's not hard to get accused of greenwashing, which is inflating or even downright lying about your sustainability efforts and impact for profit. "To counter this, companies should demonstrate their commitment to sustainability," Thomas Husson, an analyst at Forrester Research, said. "They can do this through their actions and the products they offer as well as through their communities of customers, employees, and partners -- those who will attest to the organization's dedication to being sustainable. That multipronged strategy helps consumers view brands as authentic." It's clear that consumers care deeply and increasingly about ESG and sustainability efforts, so incorporating them into your brand authentically is crucial. #Sustainability #SustainableMarketing #MarketingLeadership #ESGMarketing

Despite the popularity of sustainability in business practices... "Only 37 percent of senior leader respondents believe sustainability is “very integrated” into the core of their business." By prioritizing ESG factors, businesses not only mitigate risks but also enhance resilience and reputation in an increasingly conscious market. This proactive approach secures the company's longevity and leaves a positive legacy, aligning business goals with societal and environmental impact for a sustainable future. #ESGinBusiness #TechGrowth #EnvironmentalImpact

Is Sustainability Going Out of Fashion? 🌍  Read my latest article in The Herald Scotland Business HQ As companies once committed to environmental, social, and governance (ESG) initiatives start to scale back, we’re left wondering: Is sustainability losing its momentum, or is it evolving into something new? In this piece, I explore the shifting landscape of corporate sustainability—where companies like BP, Shell, and even fashion giants like Dior are reconsidering their strategies. With growing concerns over greenwashing and rising economic pressures, many businesses are finding it harder to balance profit with purpose. A special thanks to Kaisie Rayner FRSA for her invaluable insights into the deeper systemic issues driving these changes and the urgent need for corporate reform. This article isn’t just about sustainability—it’s about rethinking how we approach the future of business, innovation, and our planet. Read more and join the conversation! #Sustainability #ESG #BusinessInnovation #CorporateStrategy #Greenwashing Ian McConnell Catherine Salmond

In the fashion industry, it’s common to see a conflict between business and sustainability, however, when approached correctly, sustainability strategies can enhance business resilience, benefit both people and the planet, and meet regulatory requirements. Here, Liz Hershfield, founder and CEO of consulting company Green-ish, talks about bridging the gap between business and sustainability, drawing on decades of supply chain experience, business management and successful implementation of sustainability initiatives. https://bit.ly/4erih2M

Retail sustainability is top of mind in 2024. For insights and perspective on this growing trend, hear directly from Board CEO Jeffrey Casale in his Forbes "The End of Retail Greenwashing." Council Post: The End Of Retail Greenwashing https://lnkd.in/dxBwXZUF

A really thought provoking piece for those in the Retail and Consumer space by Tom Beagent, a sustainability partner at PwC. Consumer sentiment may be shifting in favour of sustainability, but are brands keeping up? The circular economy offers the opportunity to keep pace with consumer expectations and unlock new commercial avenues. Read PwC UK's article on three industries where consumer behaviour is powering the circular economy, and explore actionable steps organisations can take to start going circular. #CircularEconomy #Sustainability #Circularity #Retail #Consumer

As consumers, our purchasing decisions have the power to influence global practices and environmental conditions. Haskell’s Sustainability Council recently held a virtual event on Conscious Consumerism, focusing on three impactful topics – fast fashion, packaging and food labels – and highlighting ways we can all contribute to more sustainable consumption. Swipe below for key takeaways and follow the link to our story to learn more about how you can make a difference in reducing waste and supporting ethical practices. Read more: https://lnkd.in/e553XF92 #Sustainability #FastFashion #Recycling #FoodLabels #HaskellAEC Good On You, Think Dirty®, Tom Warner, Sujatha D., Martha Lluch, Mark Schmidt AIA CCS LEED AP WELL AP, Peter Skirbst, Jacob Thurlow, Maria Jose Toro, Alan Wilson