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Expand your definition of "Full-Funnel". Nike's eCommerce sales in DTC/Direct channel (dtc store/digital) grew 1% ($5.4b total) at the tail end of last year. They also grew 3% ($6.6b) in their wholesale channel. It's tough to play both sides of the eComm fence (DTC/B2B) as digital leaders in small, mid, and even large brands, but it's clear that in addition to a 360 digital consumer approach we should be looking closely at the B2B digital approach if we really want to talk about "full-funnel".

Nothing beats the convenience of shopping from your armchair. Skipping the crowds is a big advantage in most cases, especially if you already know the product you’re buying. But what if you buy something for the first time and would actually need to try it before making up your mind? Despite the challenges, online trade in fashion is booming. We at globaleyez GmbH take a look for you at some of the most popular online fashion marketplaces in the world today! https://lnkd.in/e_8jw3Hj #ecommerce #marketplaces #ipprotection

Selling on high-end marketplaces can be challenging without the right resources and partners. Here are key considerations for fashion brands: Running a fashion business online: - Efficient inventory management - Optimizing profitability - Choosing the right products for each marketplace - Integrating wholesale and retail models Controlling brand, content, and listings: - Managing product content manually - Maintaining a consistent brand image - Ensuring control over content and offers across channels Fashion specifics: - Seasonal collection changes - Managing a high variety of sizes and colors Need help starting or scaling up on marketplaces? Let's connect! #ChannelEngine #Fashion #Challenges2024 #Growth #marketplaces

eCommerce Earnings Recap: Highlights from Digital Commerce 360 📈 Deckers Brands: • Net sales increased by 22.1% in Q1 2025. • Digital sales rose by 23%. 📈 Tractor Supply Co.: • Net sales up by 1.5% in Q2 2024, reaching $4.25 billion. • New store openings offset a 0.5% drop in comparable store sales. 📈 Alibaba Group: • Q4 2024: Revenue grew by 7%, but net income decreased by 96%. • Owns the largest online marketplaces, Taobao and Tmall. 📈 Amazon.com (No. 1): • Q1 2024: Net sales increased by 13% to $143.3 billion. • Operating income more than tripled. 📉 Home Depot Inc. (No. 4): • Q1 2024: Sales declined by 2.3%. 📈 Johnson & Johnson (No. 358): • Q2 2024: Net sales grew by 4.3% to $22.4 billion. 📉 Target Corp. (No. 5): • Q1 2024: Total revenue declined by 3.1%, with slight growth in online sales. Find out more: https://lnkd.in/ezjH9ncW #eCommerce #EarningsRecap

Increase Your Retail /wholesale business with us.   Unlock the power of visuals in eCommerce with Gracias IT!   From captivating product images to engaging videos, visuals play a pivotal role in driving sales and enhancing the shopping experience.   Let us help you elevate your online store with stunning visuals that leave a lasting impression on your customers.   #eCommerce #VisualMarketing #GraciasIT

The Formula for Building a Successful DTC E-Commerce
 [And no, it’s not just about having a great product.] Here’s how we do it: Our formula breaks down into two key components... 1. Capture Attention with an Entry Product

 What is this? It’s a product that catches attention and sells easily... For example, in supplements, we used trial packs; in footwear, popular must-have styles.

The price is low, the need is clear, and customers are ready to buy it easily. However, don’t expect to make much profit from this product. 

Almost all the revenue from the entry product should be reinvested into advertising to expand your customer list. 2. Build and Engage Your Email List Your primary goal is to build a list of active users and maintain a strong connection with them. Your email base is your most loyal customer segment. 

Therefore, all your efforts should be directed toward growing and engaging your email list. By doing all these efforts, we are preparing for the peak sales season.

 → For most businesses, the peak sales season is the fourth quarter. Why? It’s the best time for sales. This period includes Black Friday and Christmas, when consumers are most willing to spend. BUT if you start ramping up ads on Black Friday, you'll overpay due to high competition. Instead, by maintaining an active and engaged email list throughout the year, you can leverage this audience for maximum sales during peak seasons without additional advertising costs. In our projects, we see an average of 25% to 40% post purchases within three months of the first purchase.

And during peak seasons, sales bring up to 70% of profits. Want to Dive Deeper?

 → Follow me to stay updated. And don’t forget to share your thoughts in the comments; let's have a conversation! #marketing #DTC #ecommerce #secretformula

Genesis is one of the leading apparel manufacturers in the country. What started out as wholesale only, has now evolved to include retail. With this in the picture, they knew they needed a reliable e-commerce enabler and fulfillment center that could do end-to-end online store management + marketing + operations support. With FullFill as their partner, in three months, they saw an impressive 600% increase in sales through : 🎯Result-driven online store management. 🎯Enticing key visuals both in social media and marketplaces. 🎯Effective promotion/campaigns by utilizing marketplace in-app marketing tools. 🎯Customer-centric KPIs for fulfillment and operations. Watch and discover how FullFill leashed in an impressive MOM growth for Genesis through an end-to-end e-commerce solution. We can do the same for you! 💬 Let's connect! ✉️ hello@fullfill.com.ph 🌐 www.fullfill.com.ph #ecommercebusinesshub #madeforMSMEs #FullFillph #FULLFILLment https://lnkd.in/gAhQhFga

In today’s breakdown, I’m sharing how we helped an eCommerce brand scale from $1,500 to $118K in just 60 days—no sign-ups, no CTAs, just value. We’ll dive deep into common business challenges and how to overcome them. Whether you’re in CPG, sports, apparel, or simply a Shopify user, this is for you. Ready to unlock growth? Watch it HERE: https://lnkd.in/gRAnfYMH

Fashion brands, imagine tapping into an audience of over 430 million views/ month by partnering with the right online platform. That's the kind of exposure #Zalando, Europe's leading online fashion platform, offers. 🌟 But Zalando is just the tip of the iceberg in the European #fashion marketplace world. How do you weigh your options across leading, global vs. local, generalists vs. niche, and premium vs. outlet channels? Unlock the potential of Europe's fashion #marketplace with our Fashion Marketplaces 2024 cheat sheet. Get insights into: 🌐 Marketplaces landscape 🔝Top fashion marketplaces in Europe 🌍 Top fashion marketplaces by region 🔍 Niche marketplaces to look out for 📚 Case study access All the information you need is on a single page. Download it now: https://lnkd.in/ed4wGxXc   #ecommerce #ChannelEngine

For any buyer, the returns policy is a crucial consideration before making a purchase. With online shopping, there's always a chance that you may not be satisfied with your product and want to return it. That's why it's important for e-retailers to have a clear and accessible returns policy on their website. Placing it in the footer of the site allows customers to easily refer to it when needed. Be sure to make your policy specific and transparent so that there are no uncertainties or doubts for potential buyers. Breecms.com offers a customized plan to help individuals thrive in the sneaker resale market. Visit today for more information on how you can start your path towards success. #techentrepreneur #startabusiness #startyourownbusiness #marketingexpert #digitalbusinessgrowth #digitalbusiness #ecommercetech #ecommerce #CRMtool #emailautomation #emailmarketing #emailmarketingautomation #emaillists #emailmarketingtips