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Has SaaS lost go-to-market fit and, if so, who is responsible for it and how do we fix it? That was the crux of the interview I did with 🐶 Jacco van der Kooij, the distinguished and esteemed Founder of Winning by Design on today's episode of The GOATS of Growth. Check out the quick mashup below to get a flavor for the episode. Then click the link in the comments, or search for the show, to listen to the full episode. Key takeaways: -Companies are spending about 75% more now than in 2021 to acquire customers -They're not spending enough to keep them and grow them -Changing CRO's every 18 months is a recipe for disaster (my interpretation) -CROs should be "certified" to fly the rocket going forward -Go-to-market motions are, and should evolve -Organizations should shift from people-centric to process-centric with technology . Jacco, thanks for your time, your wisdom, and for brining your infectious energy and enthusiasm to the show.

President of Real (NASDAQ: REAX), Sharran Srivatsaa, shares on this Business School Podcast episode why services businesses have to productize their offerings if they want to be successful. He breaks down the business strategy first principles behind why. 05:57 - The difference between order qualifiers and order winners 08:18 - How do you build a product in a service world? 10:19 - How to map the client journey 14:45 - The importance of show, flow, and demo 20:15 - How do you elegantly differentiate what you do? 23:04 - Recap of the three components to productize a service

If you're ready to turn tracking into a powerful growth tool, this week's episode is for you. Jeremy Kagan, Managing Partner at Textbook Ventures, shares how to focus on metrics that truly matter. 🎥 Watch the full episode: https://lnkd.in/e45T7zxA 🎧 Listen to the full episode: https://lnkd.in/eWd394PQ #GrowthMindset #BusinessGrowth #DataDriven #StartupTips

LOVED recording this episode with my long-time pal and probably the top Growth expert in the UK, Matt Lerner CEO and Founder of SYSTM (Formerly Startup Core Strengths) 🔥 We deep dive into: 🔒 What the secret sauce to massive brand growth is (spoiler alert: it's asking the right questions and actually having conversations with customers) 🏆 Not all customers are created equal: How to turn fans into advocates and understand where the leverage lies within your customer base 💭 Why brands’ assumptions about their customers are wrong 70-80% of the time, and what steps you need to take to change this And so many more great tactical takeaways from this episode! All the link are in the comments... #BuildingBrandAdvocacy #Growth #GrowthMarketing #BrandAdvocacy #MarketingPodcast

How is it to have ideas constantly bustling inside your mind? One day you want to kickstart a new project and just by the evening, you want to build another idea out. Navigating this path of building things for fun, also aligned with monetization and community goals is definitely a huge challenge. I sat down recently with Sharath Kuruganty, a seasoned creative builder who loves exploring ideas, shipping things quickly, and iterating and learning from feedback. Sharath’s experiences go so wide—from helping creators launch stuff at Product Hunt, to growing communities with OnDeck, interviewing underdogs on his podcast, and building out products like shoutout.so, GuestLab.ai, he’s a complete creator-product package. We chatted about a personal favorite topic—how to deal with 'fragile' creativity, how not to let failure deter creative ambitions, and why being 'content but not satisfied' is a great way to pursue success. All through his creative pursuits and product building, Sharath kept his focus on a singular goal and let all the bets add up to that. That's the most powerful way to deal with failures too, he says, just as he unpacks a bunch of his fails-turned-learnings too. Tune in!

A thirst for knowledge is in the TOP 3 as a differentiator between a good and great salesperson. It came up in the podcast episode with Jake Magowan It was highlighted during the SKO I was part of on Wednesday + Thursday And again, over steak and eggs with Nick Verykios this morning Knowledge about what? - Your industry - The products and services you offer - The partners and alliances - Global insights connected to what you do - People - Wins, challenges and opportunities - Competitors It all adds up to you creating awesome conversations, building great relationships and identifying more opportunities. And with that in mind I'm sharing exclusive access (FREE) to a video just shared with our clients on the Tech Sales Accelerator platform. "The structure to creating $10m revenue in 12 months" If you want to learn exactly what I did, how my days, weeks and months were structured to achieve this then comment or DM 'REVENUE' and I'll share a private link to this video. Let's foster a community, business and team keen to learn. I have a thirst for knowledge, do you? #salesrevenue #businessdevelopment #salesrep #salestraining #techsales

I love listening to the Pavilion podcast in the morning, but this is different... It hits all the right spots... have a listen: 🎧The Podcast touches on balancing profitability vs. growth!🎧 Is every market a winner-takes-all? 🤔 And why does everyone hate Salesforce? Also, the honest truth behind why every startup is a bit of a s*** show. Check out this insightful episode here: https://lnkd.in/gsfa_x_6

🤭 You might remember me posting about my FIRST ever podcast a few weeks ago. I already warned you that there will be a second episode as I couldn't stop babbling - so here you go (link in the comments): Baby Jessi Parker and me have continued our talk around corporate venture studios and dove into: 🔷 Why the corporate brand behind a venture studio can help the ventures with winning first clients in enterprise sales. 🔷 Why leveraging corporate assets is much harder in reality than on paper - but there are good ways to do it. 🔷 How to attract the right founders and what profiles are the right ones. 🔷 Why an external partner (suprise - such like us) can help to provide the relevant supporting cast for the founders and network into the VC world. 🔷 Our 4 key learnings from running the Schenker Venture Studio (for the unpatient folks - Minute 13:30 is where this starts ;-) ) Would love to get your feedback and hear if such content is relevant enough to build a full-time podcaster business. Asking for a friend 😅 .

NEWS FLASH: Buyers don’t care about your product. As much as we wish they did. They don’t. We need to focus on what they do care about: I recently had the pleasure of joining Michel Gagnon on his Growth Leap Podcast. We dove into some key things a lot of founders overlook, which ends up costing them big time. (Yep, learned that one the hard way.) And the fact that software leaders push their product, but actually buyers only care about their problems. If we can focus on their problems, we’ll sell a lot more of our product. We also talked about some under-the-radar strategies that are super important for anyone leading a software team. So I wanted to share them with you here so you could be sure to implement them! Here's a sneak peek of what we delved into: ✅ Mastering Discovery calls to truly understand the client's needs ✅ Why people care about their problem, not your product ✅ How to start selling when you’re just getting started ✅ Why talking about “YOU” won't land sales ✅ How to lead the sales process with confidence, authority, and expertise ✅ My Perfect DEAL Process that can boost your close rates to 80%+ Big thanks to Michel for letting me share some insights with his listeners. I’m pretty sure you’re going to get a lot out of our talk. If you’re in the SaaS world, whether you’re starting out, selling, or running the show, you should definitely give it a listen. And don’t be shy—drop your thoughts and any aha moments in the comments after. I’m all ears for your feedback. Here's to elevating your SaaS journey to new heights! 🚀 #mattschats

Simple scales. Complexity fails. In today’s episode of the Woman Owned podcast, we’ll reveal a simple google spreadsheet that helped one woman owner sell her business for multiple millions. You might be able to relate to Sreejata Chatterjee's story. Smart woman builds what she thinks will be a great offer. But the marketing is hard. Sales are slow. And customers don’t stick around that long. She keeps tweaking with her product and engineering new improved features…but nothing seems to work. Until, she stops guessing what her customers want…and starts asking them instead. Almost overnight she sees a 3X increase in sign ups And a 15X increase in price. Sreejata Chatterjee is a programmer and computer science genius who co-founded LeadSift (a Foundry company) in 2012. Leadsift helps B2B companies fill their pipelines using intelligence from publicly available data from social media. She sold Leadsift in 2021 and as she’s about to share, it was a simple google spreadsheet she built and used to identify her super niche ideal clients that catapulted annual recurring revenue, profits and ultimately, helped her secure a multi-million dollar exit. In this in-depth interview, you’ll learn: ✅Exactly what process Sreejata used to 3x her signups, 15X her prices and finally start making the money she knew she was capable of ✅How letting go of non-ideal customers allowed her to increase overall customer retention almost overnight ✅The huge oversight she made when she negotiated the sale of her company ✅A big mistake she made when she built her first company that she’s still recovering from  ✅And so much more. Shoutout to Katelyn Bourgoin 🧠 whose customer insights genius is referenced in the episode. And to ACOA - APECA's Martin Braganza who gets shouted out in the discussion as well. Sreejata is wise, humble and a great example of a woman who put in the work to build a solid business, and was able to cash in on the other side. Link to the case study interview is in the comments!