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President of Real (NASDAQ: REAX), Sharran Srivatsaa, shares on this Business School Podcast episode why services businesses have to productize their offerings if they want to be successful. He breaks down the business strategy first principles behind why. 05:57 - The difference between order qualifiers and order winners 08:18 - How do you build a product in a service world? 10:19 - How to map the client journey 14:45 - The importance of show, flow, and demo 20:15 - How do you elegantly differentiate what you do? 23:04 - Recap of the three components to productize a service

Productize a Service Business

Productize a Service Business

https://www.captivate.fm

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