Matt Wolach’s Post

A common consideration for approaching second acts (whether that’s entering new segments/markets or introducing new product lines) concerns the size of the opportunity. Essentially, how big and enduring will that next S-curve be? In our conversation for the Second Acts podcast, WP Engine’s founder, Jason Cohen, beautifully notes a different, obvious-seeming consideration that’s often overlooked: one’s own strengths. Is your monetization model set up in a way that gets you a ready advantage with a new segment? Does your product allow for an immediate expansion into a new vertical, even if you need to rethink go-to-market? Jason illustrates how their move towards enterprise customers, despite them having to structure entirely different marketing and sales teams, still came from a position of strength because they sold the same product. “You’re not leveraging the assets you’ve built. You’re not leveraging the capabilities you have. It’s like going off into another business. That’s not smart. What’s smart is we got to leverage what we already have built, what we already can do, and then just pivot this area, pivot that area, to go into [something] new.” This conversation is packed with similar, hard-won know-how that Jason has gathered over 24 years of scaling software businesses. For example, towards the end, I asked Jason, what was to be the final question, and he delivered a a 20-min masterclass on strategy. :) So, definitely check this one out (links in the comments below).

🚀 Q4 Strategy: Finish Strong, Start Stronger! 🚀 I came across this great podcast episode to get fired up for Q4 sales - Here’s the key takeaway: Q4 is not the time to slow down. In fact, with the right game plan, you can set yourself up to close more deals and enter 2025 with momentum. Here are some highlights:: ✅ Tackle Q4’s Common Challenges: Should you pursue slow-moving deals or let them go? The answer: Keep prospecting. Use Q4 to keep your pipeline warm so you’re not scrambling in January. ✅ Prioritize with a Plan: If you're stuck, take a step back and look at your accounts. Take a step back to gain perspective and assess which deals are worth the push. ✅ Prospect Creatively: Everyone’s heading to holiday events—turn that to your advantage. And take this quieter season to reach out to businesses. Skip the holiday lull; it’s the perfect time to stand out when the competition is slowing down. Listen to the full podcast here: https://loom.ly/QLpQCdE So get listening, take notes, and get ready to end Q4 strong! Let’s carry this energy forward and start 2025 with a loaded pipeline.

incessant (/ĭn-sĕs′ənt/) = the chitter chatter about #Partnerships, #PartnerEcosystems, and partner programs. There's a lot of loose talk and "expert commentary." (Is anyone else relieved that we seem to have moved beyond the "guru" cycle??) But it's generally meaningless if everyone uses it, and hears it in a different way. nearbound.com today turned to Franz-Josef Schrepf (FJS), the person who literally wrote the book on partnerships (August publishing date) and the host of the Partner Ship podcast. Franz has spent more time thinking about this than most, and his definition hinges on several critical factors: - value for the buyer - competitive advantage - mutual benefit I recently had a fascinating conversation with Franz which will be released on the Industrial Growth Institute Podcast in the near future. He took time from being a new dad, an evangelist and authority, and running a large partner program to talk partnerships. We dove deep into ways that #IndustrialManufacturers can extrapolate lessons from SaaS marketing and sales best practices, and appropriately apply them to their industrial world. Stay tuned! And in the meantime tune into Franz' Partner Ship podcast for periodic insights. P.S. If you've ever looked into how to stream live on LinkedIn, you probably found a help article that listed several suggested platforms. StreamYard was on that list because of Franz' successfully walking his talk.

𝗪𝗵𝗮𝘁'𝘀 𝗬𝗼𝘂𝗿 𝗘𝗹𝗲𝘃𝗮𝘁𝗼𝗿 𝗣𝗶𝘁𝗰𝗵? (𝗛𝗶𝗻𝘁: 𝗦𝘁𝗼𝗽 𝗣𝗶𝘁𝗰𝗵𝗶𝗻𝗴❗️ The last thing you want to do is sell yourself when someone says to you: "What do you do?". 🫤 You'd rather be diagnosing their problems, rather than pre-maturely discussing the solutions to problems they may or may not have. How do you convert your elevator pitch into a problem-centric statement❓ Watch below as I unpack this in my "Stump The Guru" show -- and let me know if this is helpful for you in the comments below! Get Ari's latest best-selling book "Trust In A Split Second!" for FREE along with a Complimentary Lead & Sales Growth Consultation (Value $995.00) at https://lnkd.in/gMxscNjC, and join him as a guest on his podcast "Stump The Guru" and get your chance to ask Ari one-on-one questions, fill in the form: https://lnkd.in/g8AhGbV

Ready to take your business to the next level? Let's talk upsell automations and referral programs! 💡 Start by setting up monthly awareness upsells via text or email. Keep it simple and effective - just a friendly reminder about products or services tailored to your clients' needs. Next, harness the power of referrals. No need for fancy software; a heartfelt request in your emails works wonders. Let your top clients know how much you value them and ask for their help in spreading the word. After all, who can resist helping out a business they love? 🌟 #BusinessGrowthTips #ReferralMarketing #UpsellAutomation #ReferralProgram #BusinessGrowth Listen to the full podcast now: https://lnkd.in/gDB_V8ua

After 10 years of productizing services, I’ve nailed down a process that makes it simple, repeatable, and scalable. Ready to turn your service into a well-oiled machine? Most people talk about 'productizing,' but few shows you how to actually do it. Here’s my step-by-step SMAP formula to help you productize your business from start to finish. 𝗦𝗠𝗔𝗣 𝗙𝗼𝗿𝗺𝘂𝗹𝗮 𝗦 – 𝗦𝗼𝗹𝘃𝗲 𝗖𝗹𝗶𝗲𝗻𝘁 𝗣𝗮𝗶𝗻 𝗣𝗼𝗶𝗻𝘁𝘀 Every part of your process should address a specific client pain point. If they’re struggling with alignment, start with a canvas to map it all out. This keeps them—and you—focused and clear. 𝗠 – 𝗠𝗮𝗽 𝗬𝗼𝘂𝗿 𝗪𝗼𝗿𝗸𝗳𝗹𝗼𝘄 Write down every single step from the first client interaction to final delivery. Start with how they find you (LinkedIn, podcast, etc.), to the sales call, contract, onboarding, and beyond. Every step matters. 𝗔 – 𝗔𝗿𝗿𝗮𝗻𝗴𝗲 𝗦𝘁𝗲𝗽𝘀 𝗳𝗼𝗿 𝗘𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝘆 Order each step in the most logical, efficient sequence. It’s all about creating a smooth journey from start to finish. 𝗣 – 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝘇𝗲 𝘄𝗶𝘁𝗵 𝗙𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸𝘀 Make templates or frameworks for each step. Frameworks save time and keep your process consistent. This formula not only makes the process easier for clients but also brings you closer to product-market fit. ♻️ Repost to help others streamline their business with MAPS! Follow me, Andrés Marquina Gonzalez, it's free! 😏

We’ve all been there: you’re doing the work you love but behind the scenes, everything feels like it’s held together by duct tape... In today’s podcast, I sat down with Taylorr Payne, the Founder of SpeakerFlow - an operating system of 45+ applications to run your business under one roof – to talk about the missing piece most thought leaders overlook: the systems that keep your business running smoothly. We talked about how most thought leaders focus on branding—the colors, logos, and the visuals—but forget about the systems that support the brand. And let’s be real, when your systems are messy, it spills over into your clients' brand experience. It’s not just about “working harder”—it’s about having the right tools, processes, and people in place to take the weight off your shoulders. ✨ The biggest takeaway? Systems CAN be Sexy! Ready to stop feeling scattered and start building a business that runs with ease? Check out this episode now here: https://lnkd.in/gT7FScnc ____ 👋 Hi, if we haven't met yet, I'm Tiffany. I guide established entrepreneurs into their Legacy Brand™, so they can make their message a MOVEMENT. If you liked this post and want to see more: 👍 Like this post 🔔 ring it on my profile 🔝 Connect with me #BusinessStrategy #Systems #Speaker #BusinessTips

How do you turn happy customers into consistent referrals? Our CEO, Landon Taylor, joined NICO JOHNSON 🎙️ on SunCast Podcast to share how Snoball is transforming word of mouth into a growth engine for businesses. Here’s what Landon highlighted in this episode: 👉 why so many companies struggle to generate consistent referrals 👉 how automation can keep your brand top-of-mind effortlessly 👉 the key difference between reputation management and reputation marketing 👉how Snoball bridges the gap between service reps and lasting customer relationships If you’re ready to harness the power of word of mouth growth, don’t miss this conversation. Listen here: https://lnkd.in/gGHxPQVZ #referrals #leadgeneration #customerloyalty

The eternal dilemma - When to start charging vs offering services for free 🚀 In the latest episode of #fractionals, I get deep about pricing strategies with Eric Koh, I shared some insights on why thoughtful pricing is crucial for building strong, committed relationships with your clients. One key takeaway: Start with free content to build trust and awareness. This low barrier entry helps people get to know you, your brand, and your values. Wins - It’s all about creating that initial touchpoint, whether through content, events, or podcasts. But here’s the magic—putting a price on your offerings takes the commitment to the next level. Even a small investment from your clients shows they are serious about transformation. It’s about locking in their dedication and fostering a journey towards real change. This approach helps clients identify their unique challenges, setting the stage for more personalised and impactful engagements. It’s a win-win: clients get tailored solutions, and you build stronger, more meaningful connections. This pricing strategy has been inspired by #valueladder format that I have read and learnt from various thought leaders including Dexter Zhuang during his side hustle course last quarter. 🔑 In today’s post of #thefractionalpodcast, I dive deeper into how strategic pricing can elevate your business, build lasting relationships, and drive real results ------> PS: Follow us on LinkedIn to stay updated with more insights on growing your fractional business and community! 🚀 I am curious what strategies and approaches other fractional consultants have applied, please share in the comments Moritz Kaffsack SzeYing Teo Rhianne Lovell-Boland #PricingStrategy #BusinessGrowth #CommunityBuilding #ThoughtLeadership #fractionalservice #marketing #salesstrategy

🔍 ROI models illuminate the future of software investments. They encapsulate potential returns over time, empowering customers to make informed decisions in a rapidly evolving tech landscape. By understanding the long-term value, businesses can navigate their journey toward sustained growth and innovation. #SoftwareInvestment #ROI