Winning by Design

“Unlock the Secrets to Sustainable Growth: How to Leverage AI in 2025” Join Winning by Design Chairman, Dave Boyce, at this year’s Pavilion CEO Summit (Jan. 22-23 in New Orleans) for this executive-level, hyper-relevant session. ––– Recent research indicates 41 of 72 public SaaS companies are underperforming post-IPO due to inefficient Go-to-Market (GTM) strategies. The bad are getting worse, but the good are getting better. Why? Meanwhile, the valuation of public and private companies alike is driven by growth, which correlates 2.5x more strongly with valuation than profitability. So we have to get back to growth–the markets demand it. And we have to do it sustainably. We can’t do the same thing we’ve done in the past. So how do we solve this? In this session, we will unpack the data and explore how Revenue Architecture lays the foundation for sustainable, efficient growth. 🔑 Key takeaways: ● GTM Efficiency Metrics: Examine the investor-level metrics that predict IPO success ● Revenue Architecture: Look at fundamental operating metrics and frameworks that describe success for operating teams ● Real-world Case Studies: Learn how AI-accelerated GTM can get teams back to growth with unprecedented efficiency Don't miss this opportunity to transform your growth trajectory! Register now via the link in the comments using code WBD20 for 20% off. #AI #GTM #AiLG #RevenueArchitecture #GTMEfficiency #SaaS

🎯 Successfully implement SPICED with the help of our Certified Partner, Grain. Through their integration with Winning by Design's SPICED framework, Grain automatically: - Tracks SPICED methodology adherence in real-time - Captures and summarizes critical deal insights across every call on a deal - Logs SPICED data to your CRM, saving reps hours on note-taking - Provides leadership with actionable pattern recognition The result? You can focus on whether your reps are asking the right questions instead of constantly reminding them to log their SPICED notes, giving teams data-driven sales excellence that scales. We’re co-hosting a webinar about the benefits and tactics behind implementing the SPICED sales methodology at startups and SMBs tomorrow (Dec. 19)! Learn more about how Grain is improving sales execution - and info on the webinar - via the links in the comments. #SPICED #SalesMethodology #RevenueOps #B2BSales

🔎 Driving GTM Efficiency: A Case Study At Winning by Design, we love seeing our frameworks come to life in the real world! Here's a quick look at how a mid-sized SaaS company turned chaos into clarity: ⭕ Situation: A mid-sized SaaS company faced challenges with its Go-To-Market strategy. Attempting to operate across multiple GTM motions—self-serve product-led and dedicated enterprise sales—led to inefficiencies and misalignment between marketing, sales, and customer success teams. 🔴 Pain: The lack of a cohesive strategy resulted in: - Overextended resources with unclear ROI - Complex processes that confused teams and customers - Disjointed collaboration across teams These issues diluted the company’s focus, slowed their ability to scale, and hindered both sales acceleration and customer success. 🟢 Impact: By adopting Winning by Design's GTM framework, the company streamlined their approach, consolidating efforts into two motions: 1️⃣ Low Touch: for high-volume leads 2️⃣ High Touch: for strategic accounts The results? 🚀 30% increased efficiency in lead conversion 🤝 Stronger collaboration and resource alignment 📈 Improved retention, faster time-to-value, and scalable growth The key takeaways? Carefully selecting and refining your GTM motions can dramatically boost efficiency and effectiveness, setting the stage for sustainable growth. #GTMStrategy #RevenueArchitecture #RevenueFactory #CaseStudy

🚀 The right sales methodology catalyzes growth. It’s important you get it right. Join us for an insightful webinar hosted by our Certified Partner of the Month, Grain, featuring Grain CEO Jeff Whitlock alongside our own Dave Boyce! Learn why traditional sales frameworks might be falling short and how the SPICED methodology can transform your sales operations, specifically at startups and SMBs. Key takeaways: ✅ Why early adoption of the right sales methodology is crucial ✅ How SPICED fills gaps other frameworks miss ✅ Practical implementation tips for your team Whether you're scaling your sales operations or looking to enhance your team's effectiveness, this session will equip you with actionable strategies you can implement immediately. 📅 Join us on December 19th at 2pm MST (1pm PT)! To register, visit: https://lnkd.in/g5VzFetw #SPICED #SalesMethodology #StartupSales #SalesEffectiveness

What’s one trend that defined 2024 for you? For our customers, it was GTM Efficiency. That’s just one of many insights shared in the 2024 Sales Almanac, where WbD founder, Jacco van der Kooij, is featured alongside 100+ other sales and CS leaders (see p. 34). The Almanac is a collection of stories about navigating change, leveraging AI, scaling smarter, and putting customers at the heart of everything we do. Huge thanks to Flowla 🌊 for curating this amazing resource and making it accessible to everyone. Check it out, dive into the trends shaping 2024, and let’s keep the conversation going. The full Almanac is linked in the comments. #GTMEfficiency #Sales #2024Trends #RevenueArchitecture

Not all AI implementations are created equal. The key is knowing exactly WHERE and WHEN human oversight matters most. 🎯 Our research introduces the Human-in-the-Loop Curve, revealing: Low Stakes Tasks (1:100 ratio): - Lead qualification - Meeting scheduling - Basic follow-ups - Data entry & reporting Medium Stakes Tasks (1:10 ratio): - Proposal generation - Price negotiations - Solution configuration - Customer success check-ins High Stakes Tasks (1:1 ratio): - Enterprise deal structuring - Strategic partnership negotiations - Crisis management - Major account strategies The secret? It's not about choosing between AI OR humans - it's about orchestrating the perfect balance based on risk and impact. Get the complete framework in the research linked in the comments. #AI #SaaS #GTM #B2BSales #GTMEfficiency #RevenueArchitecture

🎯 Is your sales team truly AI-ready for 2025? Join our founder Jacco van der Kooij alongside other industry leaders (from Vivun, Vidyard, and GTM Partners) for an essential session on AI implementation in sales, hosted by GTM Partners. 💡 Despite the AI hype, successful adoption requires proper strategy and preparation. Get actionable insights from leaders who are pioneering AI integration in sales, including: - Real strategies to avoid costly implementation pitfalls - Framework to assess your team's AI readiness - Critical success metrics to track ROI - Live demos of AI-powered sales tools transforming operations today 📅 December 11th at 2:30 PM ET ⏱️ 60 minutes of focused, practical insights Don't miss this opportunity to build your 2025 AI blueprint with expert guidance. Perfect for sales leaders planning their tech stack and revenue operations professionals mapping their AI journey. >> Register for the event here: https://lnkd.in/gaZrfD_X #SalesLeadership #AI #RevOps #FutureOfSales

As a result of rolling out GTM performance improvement projects at 100’s of B2B SaaS companies, we have identified 5 key traits that drive impactful GTM transformations: ✨ Strong Champion: An empowered leader to drive momentum. 🎯 Key Priority: A top business focus, not an afterthought. 📊 Compelling Case: Clear alignment on the “why” at all levels. 🔍 Clear Roles: Everyone knows their part in the plan. 🌟 Goal Alignment: A shared north star to sustain focus and energy. Set your GTM initiatives up for success by prioritizing these elements and make durable, sustainable growth happen! #GoToMarket #GTM #SaaS #BusinessTransformation

Usage/Consumption based pricing is not new, in fact in B2C it’s been the rave for the past decade with the likes of Uber. However its popularity in B2B is said to increase in the next years. We will continue to see four revenue models in B2B: - Ownership - Subscription - Consumption - and...a mix of the above. To learn more, check out Jacco van der Kooij's post that reads you in on the topic. Enjoy a spectacular weekend wherever this may find you.

📣 Calling all B2B SaaS CEOs! The Pavilion CEO Summit is right around the corner, taking place on Jan. 22-23th 2025. Kick off the new year right in New Orleans and join Winning by Design Chairman, Dave Boyce who will be sharing insights on driving GTM efficiency in 2025. Join 150 CEOs who are ready to define and build lasting growth strategies to make 2025 rock! As a proud partner of Pavilion, we’re able to pass along an exclusive 20% discount on registration to our community: Use discount code: WBD20 for 20% off your registration. #GTMStrategy #B2BTech #RecurringRevenue #SaaS