Eleanor Beaton’s Post

I was always afraid of sales! 😔 I preferred being behind the screen and handling backend tasks. But that changed after I watched a podcast hosted by Adeep Konnur ↗️featuring Manmeet Kaur. It made me realize that although sales require many skills, the core of it, especially in a marketing agency, is just to be honest. So today, I finally met with a person who had been a prospect for a long time, but my fears were delaying the conversion. We had a discovery session where I: 1- Asked a lot of questions to understand their business. 2- Inquired about how they've been acquiring clients in the past. 3- Discussed a rough plan and told them I would be back in 2-3 days after doing my homework (research) based on our discussion. AND THE SECRET SAUCE— I DIDN’T DISCUSS ANYTHING ABOUT THE PRICE! As my mentor Manmeet Kaur always says, "Focus on building a relationship; money will follow." Thanks to that podcast! https://lnkd.in/d9rYSHs8

𝐖𝐚𝐧𝐭 𝐭𝐨 𝐌𝐚𝐤𝐞 𝐖𝐨𝐫𝐥𝐝-𝐂𝐥𝐚𝐬𝐬 𝐃𝐞𝐜𝐢𝐬𝐢𝐨𝐧𝐬 𝐢𝐧 𝐖𝐨𝐫𝐤 𝐚𝐧𝐝 𝐋𝐢𝐟𝐞? 𝐓𝐡𝐢𝐬 𝐒𝐢𝐦𝐩𝐥𝐞 𝐓𝐨𝐨𝐥 𝐖𝐢𝐥𝐥 𝐂𝐡𝐚𝐧𝐠𝐞 𝐄𝐯𝐞𝐫𝐲𝐭𝐡𝐢𝐧𝐠 Most people aren't great at making decisions, no matter their job or experience. I learned about the Decision Register from Shaan Puri, host of the greatest podcast of all times My First Million, and it's a game-changer. 𝐖𝐡𝐚𝐭'𝐬 𝐚 𝐃𝐞𝐜𝐢𝐬𝐢𝐨𝐧 𝐑𝐞𝐠𝐢𝐬𝐭𝐞𝐫? A list of your big choices Helps you make better decisions 𝐇𝐨𝐰 𝐭𝐨 𝐮𝐬𝐞 𝐢𝐭: Write down your big decision Note if it felt important then Write the main reason for your choice Pick a date to check back Later, write what happened and what you learned 𝐖𝐡𝐲 𝐢𝐭 𝐰𝐨𝐫𝐤𝐬: Makes you think more about your choices Shows your decision patterns Helps you learn from past choices Makes you better at deciding over time 𝐓𝐢𝐩𝐬: Keep it simple Be honest Look at it often Use for work and personal stuff - I have a separate one for each. 𝐁𝐨𝐧𝐮𝐬: 𝐔𝐬𝐞 𝐂𝐡𝐚𝐭𝐆𝐏𝐓 𝐨𝐫 𝐂𝐥𝐚𝐮𝐝𝐞 𝐭𝐨 𝐥𝐨𝐠 𝐭𝐡𝐞 𝐝𝐞𝐜𝐢𝐬𝐢𝐨𝐧 𝐮𝐬𝐢𝐧𝐠 𝐭𝐡𝐢𝐬 𝐩𝐫𝐨𝐦𝐩𝐭: "𝐻𝑒𝑙𝑝 𝑚𝑒 𝑎𝑑𝑑 𝑡𝑜 𝑚𝑦 𝐷𝑒𝑐𝑖𝑠𝑖𝑜𝑛 𝑅𝑒𝑔𝑖𝑠𝑡𝑒𝑟. 𝑈𝑠𝑒 𝑡ℎ𝑒𝑠𝑒 ℎ𝑒𝑎𝑑𝑖𝑛𝑔𝑠: 𝐷𝑒𝑐𝑖𝑠𝑖𝑜𝑛 𝐷𝑖𝑑 𝐼𝑡 𝑆𝑒𝑒𝑚 𝐵𝑖𝑔? 𝑂𝑛𝑒 𝑀𝑎𝑖𝑛 𝑅𝑒𝑎𝑠𝑜𝑛 𝐷𝑎𝑡𝑒 𝑡𝑜 𝐶ℎ𝑒𝑐𝑘 𝐵𝑎𝑐𝑘 𝑊ℎ𝑎𝑡 𝐻𝑎𝑝𝑝𝑒𝑛𝑒𝑑 𝑊ℎ𝑎𝑡 𝐼 𝐿𝑒𝑎𝑟𝑛𝑒𝑑 𝐿𝑒𝑎𝑣𝑒 𝑡ℎ𝑒 𝑙𝑎𝑠𝑡 𝑡𝑤𝑜 𝑏𝑙𝑎𝑛𝑘 𝑖𝑓 𝑖𝑡'𝑠 𝑛𝑜𝑡 𝑡𝑖𝑚𝑒 𝑡𝑜 𝑐ℎ𝑒𝑐𝑘 𝑏𝑎𝑐𝑘 𝑦𝑒𝑡." Tip: Use voice-to-text apps like Super Whisper or Better Dictation to quickly speak your decision details. Start your Decision Register today. An easy way to start is to think about your last 3 big decisions. Over time you'll make better choices. Here's simple template for the Decision Register I use (thanks Shaan Puri!): https://lnkd.in/exaV_5AE

After some recent posts regarding family, relationships, time, and the podcast, thought I'd pivot back to one of my favorite topics: 𝑺𝒂𝒍𝒆𝒔 📈 The career that has provided me the skills, resources, joy, & freedom that I'd always dreamed of. While loving the process. And with that process, here's a "Call Brief Template" to use for your Execs when bringing them into deals and onto calls. Whipped this one up today that was well recieved, and thought it could help someone: ___ Hey {NAME},   Thanks for taking the time to meet with {COMPANY} today. Here is your Call Brief:   𝐓𝐢𝐦𝐞: {XXX - XXX} 𝐋𝐨𝐜𝐚𝐭𝐢𝐨𝐧: {Zoom Link}   𝐏𝐮𝐫𝐩𝐨𝐬𝐞 𝐨𝐟 𝐭𝐡𝐞 𝐜𝐚𝐥𝐥: {ie: Discuss and come to agreement on the following:} 1. XYZ Agreement (attached) 2. XYZ Agreement (attached) 3. XYZ T's/C's (attached)   𝐀𝐭𝐭𝐞𝐧𝐝𝐞𝐞𝐬: • {NAME} – {TITLE} • {NAME} – {TITLE} • {NAME} – {TITLE} • {NAME} – {TITLE}   𝐍𝐨𝐭𝐞𝐬: • {Info on attendees} • {Info on opportunity - status, timelines, req's, etc} • {Info on company - news, noteworthy, goals, initiatives} • {Any additional relevant context}   {𝐂𝐑𝐌 - 𝐢𝐞: 𝐒𝐚𝐥𝐞𝐬𝐟𝐨𝐫𝐜𝐞} • Account: {Company Name - Include as hyperlink} • Opp: {Products + Price - Include as hyperlink) • Timeline: {Date} ________ Then Slack/message them and let them know it's in their inbox, and offer time to discuss as needed. Keep it short, succinct, and value-driven. Something they can quickly review prior to and during the call as needed. As with most things in life, it's better to be over-prepared than under-prepared, and this is 100% one of those times. Yes, this will undoubtedly help you progress the deal, but more importantly, this will equip you to best serve your team, so you can best serve your prospect or customer. Feel free to use what's helpful, and discard the rest. And I always love to know what y'all would add/delete and to improve. Up and to the right 📈

THE NAME OF THE GAME: How to name your product or brand. When you land on a name, whether it’s for a new brand, ltd company, a product, course or a podcast, it feels SO good. It’s that feeling when everythings falls into place and an idea becomes reality. But people get so stuck on this. It’s a real challenge that stops people at the front door. So here's what to look for when you're coming up with a name: 🌶 It's relevant in your market and relevant to your specific audience 🌶 There's potential for longevity - don’t pick a word that is trendy and won’t last  🌶 Make it memorable e.g alliteration or a pun 🌶 Communicates a benefit - if your customers don't know you or your product, then create a 'does what it says on the tin' title. If you're already a known brand to them, you can afford to be more creative with your title. 🌶 Identify the core emotions you want your customers to feel when they read the name. I know this sounds woowoo but this is the secret sauce! Think of words or phrases that fit the feeling you want to give them. 🌶 Now don’t overthink it, just write everything that comes to mind to create all sorts of word combos. 🌶 The best words to use are words that communicate action and emotion - power words. If you take ONE thing away it's this... ...Choose words that communicate action and emotion Comment below with your proudest name ideas!

“𝘐 𝘸𝘢𝘯𝘵 𝘺𝘰𝘶 𝘵𝘰 𝘣𝘦 𝘳𝘪𝘤𝘩. 𝘐 𝘸𝘢𝘯𝘵 𝘺𝘰𝘶 𝘵𝘰 𝘣𝘦 𝘧𝘪𝘯𝘢𝘯𝘤𝘪𝘢𝘭𝘭𝘺 𝘧𝘳𝘦𝘦. 𝘐 𝘸𝘢𝘯𝘵 𝘺𝘰𝘶 𝘵𝘰 𝘩𝘢𝘷𝘦 𝘢𝘤𝘤𝘦𝘴𝘴 𝘵𝘰 𝘸𝘩𝘢𝘵𝘦𝘷𝘦𝘳 𝘺𝘰𝘶 𝘸𝘢𝘯𝘵 𝘪𝘯 𝘺𝘰𝘶𝘳 𝘭𝘪𝘧𝘦.” One of the topics I get questions about most from my clients and community is money. There's so much to cover about money, and I've covered a lot of it! But I couldn’t possibly expect you to dig through over 200 episodes to find the gold. So I’m here this week to save you time and help you make all the money you’d ever need – and want. This episode features key moments from five money-centric episodes, each with its own focus: pricing, stepping into your abundance, transforming your business from the revenue rollercoaster to scalable growth, financial skills, and money boundaries. It’s all about money positivity! So why the focus on money? I call myself a revenue multiplier for my clients, and I know that in order to multiply revenue, we have to educate ourselves about money. Money can provide power, freedom, access, legacy, opportunity, and independence. When you have money, doors fly open for you! 𝗞𝗲𝘆 𝗧𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀: 💰 How to Price Your Consulting Services 💰 Mindset Exercise: The Million Dollar Dress 💰 Create Your Transformational Offer 💰 The Financial Skills Necessary for Consultants 💰 Establish Internal and External Money Boundaries If you’re ready to make (and keep) more money than you ever thought possible, this episode of Profitable Joyful Consulting is a great start. Available on your favorite podcast app and YouTube. 𝗚𝗲𝘁 𝘁𝗵𝗲 𝗰𝗼𝗺𝗽𝗹𝗲𝘁𝗲 𝗯𝗹𝗼𝗴 𝗽𝗼𝘀𝘁 𝗮𝗻𝗱 𝘁𝗿𝗮𝗻𝘀𝗰𝗿𝗶𝗽𝘁 𝗛𝗘𝗥𝗘. (𝗟𝗶𝗻𝗸𝘀 𝗶𝗻 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀.)

Can the dictionary help you be more creative? Read on to see how it might! Yesterday, my Co-Host Chad Johnson and I had Shawn Welsh, RBLP-T, ABCP (pictured) on our LinkedIn Live show, Thriving in the Modern Economy. If you are familiar with the show (you are, right?) you know that on each episode we utilize a Purposeful Creative Thinking method to come up with creative ideas. On yesterday's show, the method used was one of my favorites: Come Up With BAD Ideas. Shawn is the Creator and Co-Host of a marvelous podcast called VET S.O.S. and on yesterday's episode of our show (l*nk bee low) we went over nine BAD ideas for the show. I will showcase those in an upcoming Edition of my Freaking Brilliant Ideas Newsletter, but here I want to explain how to use the dictionary to stimulate your creativity. With the goal of coming up with bad ideas in mind, do a search for words beginning with any letter of the alphabet. - I used A, B & C for yesterday's show, but you can use any letter you choose. - Scroll through the list and mentally combine words you see with the subject you are looking to come up with bad ideas for. Let your natural creativity take your mind in any direction it wants to go. A big benefit of using the Come Up With BAD Ideas method of Purposeful Creative Thinking is all pressure is removed. I mean, the ideas are SUPPOSED to be bad, right? But, here's the beauty of the method. Some of the ideas will be SO bad, they will make you laugh out loud. But, and this is a big BUT, almost invariably, in a set of 5 -10 bad ideas is a hidden gem that, if tweaked and polished a bit, can actually become a GOOD idea. Such was the case with the ideas for Shawn's show. The words I used: Alligators, Abuse, Admit Bald, Barber, Beasts Caddy, Chafing, Chef What bad ideas can you come up with using those words? #FreakingBrilliant #Creativity #Innovation #Success **Be sure to see all the products, services and training available through our site and ask me about how becoming a Vendor Partner or Brand Ambassador can increase your prosperity. (l*nk bee low)**

I asked 2,426 people why they DIDN'T buy my product. Sounds like an intense question to ask, right? Well, I heard my friend Jeremy Enns on his podcast recommend asking this question to the people in your audience who DIDN'T purchase after you launched a product. This past weekend, I launched CreatorHQ – the complete operating system I built to run Creator Science. We had 300+ creators buy CreatorHQ, but more than 2,000 more were on the waitlist and chose NOT to buy. So I put together an anonymous survey and asked them two questions: 1.) Why did you decide CreatorHQ wasn't for you? (required) 2.) Anything else you want to add? (optional) Of the 183 responses so far, 107 have answered that second optional question and given me more context as to why they DIDN'T buy. And when someone answered "Pricing," I asked two follow-ups: 1.) What price would've felt like a bargain? 2.) What price would've felt like a stretch but might've been worth it? This survey has shown me where I've fallen short on my messaging, how I can better educate people on the product, and why some people won't be a good fit. Super insightful – I highly recommend you try it!

𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗥𝗲𝘀𝘂𝗹𝘁𝘀: How many follow-ups should you send before giving up on a prospect? I’ve got the scientific answer for you… 👇🏽 7𝘁𝗵 𝗳𝗼𝗹𝗹𝗼𝘄-𝘂𝗽𝗅 Last week, I listened to a podcast on startup founders and their sales cycles. They discussed how many follow-ups a founder or sales rep should send before giving up. On average, experienced salespeople stop after 3-4 follow-ups. Why? You guessed it—it’s their ego. But here’s the kicker: research shows that most prospects actually buy after the... 6𝘁𝗵 𝗳𝗼𝗹𝗹𝗼𝘄-𝘂𝗽𝗅 Can you imagine how many deals we lose just because our egos get in the way? After listening to the podcast, I had to jump on a LinkedIn poll to get some intelligent guys’ opinions. The common answer? 3-5 follow-ups, exactly like the research. But here’s the real shocker—60% of us are losing deals because we aren’t pushing through to that crucial 6th follow-up. Since learning this, I’ve got to say—it’s been a game changer. We never know the exact timing or situation our prospects are in, and that’s just part of the sales cycle! :) When do you stop following-up? What's your number?

To the woman who is feeling stuck...this one is for you. >> The one who is struggling to leave her 9-5 but just can't seem to reach the income she needs to make it happen. >> The one who wants to write a book (or insert big scary project), but doesn't know where to start and worry what people will think. >> The one who started a podcast and doesn't know how to get more listeners... >> The one who questions if she can really keep up all the things to have a successful business I get it. A few years ago, I was stuck working a job with crazy hours, missing out on being there for my kids and wondering how my $297 course was actually going to support our family. But when I figured out that I don't have to copy and paste everyone else's business model and found an income stacking strategy that allowed me to honor my time and energy, I doubled my corporate income and things turned around. It doesn't happen overnight (as much as social media tells us it does). And sometimes (at least I did) you just feel stuck, like you aren't moving fast enough. In the last 2 weeks, we have released 5 podcast episodes to help you do exactly that. Get unstuck. ✨ How to Adopt a Minimalist Business Mindset with Jade Boyd ✨What I Would Do If I Were To Start Over Again ✨How to Turn Your Dream of Writing a Book Into A 6-Figure Business with Paige Duncan ✨We've Been in Europe for 2 Weeks: How Our Business Kept Running ✨How to Create a Next-Level Vision with Jenna Klopenstein Plus 2 "Throwbacks" that really hit home with a boost of motivation... ✨How to Make Shift Happen with Anthony Trucks (formal NFL player and NYT best-selling author) ✨Cycle Syncing: How to Get More Done in Less Time with Megan Rempel Tune in to listen! And get your mojo back. 😉 👉 Click the link below to get the full playlist! Which episode is your favorite? https://lnkd.in/dNG5PVu9

Holy Bananas! It's time to identify the problems you can solve for prospects and find the right "ponds" to fish in. Here’s the reality — understanding your niche and where your right-fit prospects hang out is a game changer. It’s not about just showing up somewhere — it’s about showing up where you can make the most impact. If you figure out where your right-fit prospects are hanging out — whether it’s at a certain event you should attend, a podcast you should be a guest on, or workshops you should be teaching — those are places where you can start turning right-fit prospects into right-fit clients. And when you understand your niche, align it with your expertise, and pinpoint where your ideal prospects gather, it can really turn your business challenges into opportunities. Candidly, that’s how you land rock-solid awesome clients. Now’s the time to double down on fishing in the right ponds. Check the first comment for a link to the full episode. Onward with gusto!