Performance Marketing World

Happy new year from everyone at the PMW team! We hope the holiday season was filled with fun, food and time spent with loved ones. With work recommencing for many, some of you may have missed a thing or two over the past couple of weeks. So, to help get you back in the swing of things, here's a rundown of PMW's favourite op-eds from the festive season! Read each piece via the links in the comments. 1. 2025: The year of the AI agent? 2. Omnichannel data: Why 2025 could see CTV’s true treasure trove unfold 3. How brands are building fandoms and communities to transform customer experience 4. Beyond the banner ad: Diversifying your mobile ad strategy with incentivised formats 5. Key social strategies to ensure audience engagement before, during and after events 6. Season’s greetings from an addressable future: essential holiday prep Laura Lane HubSpot Philip Acton Adform Abi Acland Acxiom Jeff Sue Mintegral Nicholas Forster London Filmed Habitual Media Paul Bell 33Across Inc. #thoughtleaderships #performancemarketing #advertising #ai #data #2025 #ctv #customerexperience

Congrats to Havas Media UK for winning Best Use of Data & Signals at the Meta Agency Awards! They combined data and storytelling to transform Matalan’s position in the market. Find out more 👉 https://bit.ly/3DztMbd #ad #datadriven #marketing #retailmarketing #dataandstorytelling

On TikTok, users find ads 1.5x more entertaining and 1.3x more creative than on other platforms. That means fewer skips, more engagement, and real results. Read on for five steps to creating TikTok ads that work, with real stories from four brands that nailed it. https://bit.ly/4fscYQT Domino's LOOKFANTASTIC.COM Specsavers EE #ad #TikTokmarketing #creative #socialmediastrategy #digitalmarketing #videocontent

How did Boden boost their ROAS for Meta catalogue ads by 30% this holiday season? 🎄 In our latest video, Arthur Guinness, head of growth at Boden, shares how Meta’s AI tools and influencer partnerships helped the brand shine brighter this Christmas. Watch the latest video in our series: 'Tis the season to peak with Meta https://bit.ly/3ZJU7Lo #ad #AI #marketing #digital #brand #advertising #influencermarketing 

Top 5 #adtech and #martech tools this week: From CTV ad optimisation to eye-tracking attention, here’s our round up of new ways to power up your tech stack. Head to the link in comments for the full story. This week: - FreeWheel: new Performance Suite to help clients optimise CTV ads - Integral Ad Science: Lumen partnership alongside new attention optimisation and measurement tools - Digital Remedy: new advanced reporting platform to boost customer insights and transparency for marketers - Adlib Media Group: partnership with Infolinks to boost premium ad inventory for clients - smartclip: strategic technology partnership with M6 Publicité Paula Thompson, Optimal, Srishti Gupta, IAS, Mike Follett, Lumen Research, Mike Hauptman, AdLib, Jonathan Slavin Infolinks Media, Hortense Thomine-Desmazures, M6 Publicité, Thomas Servatius, smartclip #TopAdTech #BrandTech #AdTechTools #TechStackUpgrade #DataManagement #Targeting #AdTechNews #DigitalMarketing

🎄🎅 Merry Christmas from the Performance Marketing World Team! 🎅🎄 As we wrap up an incredible year, we want to take a moment to say THANK YOU to everyone who joined us for: ✨ PMW Forum ✨ PMW Unlocked ✨ PMW Awards Your energy, enthusiasm, and insights made these events unforgettable, and we couldn't have done it without you! But the journey doesn't stop here! We've got even more exciting opportunities ahead in 2025... 🔹 Register your interest for the PMW Forum 2025 - It's going to be bigger and better than ever: https://shorturl.at/7HzrZ 🔹 Register for 2025 PMW Awards - Don’t miss your chance to be a part of the industry's most prestigious night: https://shorturl.at/SQkGB 🔹 Book your tickets for PMW Unlocked 2025 - Get your FREE brand tickets (available until Jan 31st) or grab discounted agency tickets now: https://shorturl.at/birhY Wishing you all a festive season filled with joy and success. See you in 2025! 🎉🌟 #PerformanceMarketing #PMW #MerryChristmas #MarketingCommunity #PMWUnlocked #PMWForum #PMWAwards #RegisterNow #TicketsAvailable

🏆 Big congrats to Open Partners for winning Best Use of Full Funnel at the Meta Agency Awards! Their full-funnel strategy helped drive search demand and boost brand engagement for Proviz Sports during peak season. Read how they did it: https://bit.ly/4fsfLJG #ad #digitalmarketing #performancemarketing

‘2025 will mark the great martech reset’: 15 marketers on measurement, data and privacy Click the link in the comments to read the full analysis on PMW. Dara Nasr, WeTransfer Anna Forbes, DoubleVerify Daniel Smulevich, Jellyfish Oliver Feldwick, T&Pm Aoife Dowling, Shopify Cory Munchbach, BlueConic Tom Gunter, Avid Collective Anthony Pey, Medialab Group Andrew Mole, pubX Fiona Salmon, MANTIS André Baden Semper, Nexx360 Stefanie Briec, AudienceXpress Marie Binet, Fuse Hugh Stevens, LiveRamp alison harding, Lotame #AITrends2025 #MarketingInnovation #SocialCommerce #RetailMedia #CustomerEngagement #DigitalTransformation

Top 5 viral Christmas performance marketing campaigns: From Boots UK’ empowering Mrs Clause campaign to John Lewis & Partners’ nostalgic Christmas ad, here are this week’s standout performance marketing campaigns, with a festive twist. Check out our full selection of standout performance marketing campaigns via the link in comments. This week’s top 5: – JD Sports Fashion and Uncommon Creative Studio redefine Christmas ads – Boots UK launches empowering 2024 Christmas campaign with Adjoa Andoh as Mrs Claus – Oatly updates Santa’s Christmas eve tradition with oatmilk and croquembouche – John Lewis & Partners breaks the mold with a nostalgic 2024 Christmas ad – Aldi UK’s Kevin The Carrot returns for the ninth season Chris Waters, Quba Tuakli, Pete Markey, Charlotte Lock, Franki Goodwin, Saatchi & Saatchi, Jemma Townsend, Dave Price, McCann #ChristmasCampaigns #FestiveMarketing #HolidayAds #ViralCampaigns #CreativeMarketing #PerformanceAds #HolidaySeaso

Will AI luddites last? We’ve already seen companies lay off employees in favour of automation, so next year could be sink or swim for marketers yet to figure out how to incorporate AI into their work. PMW’s editorial team spoke about this issue in detail, and many more, on the latest episode of the Performance Marketing Unlocked podcast - which you can now watch! Listen to our full 2025 preview here: https://lnkd.in/g7R7fKYV Or watch via the link in the comments. #AI #Marketing #Predictions #Advertising #2025