AudienceXpress

To all of our friends, clients and colleagues, wishing you the happiest of seasons and some well-deserved time spent with your people. ❄️

Brand building is an art, and a science. AudienceXpress has the scale and targeting capabilities to help. Scott Collins, our Head of Sales and Operations, joined Chris Kelly, CEO at our partner Upwave, to talk about our unique approach to top-of-funnel, how we've stepped up investment in performance marketing, and lots more. Watch the entire conversation here: https://lnkd.in/dszxX9FW

AudienceXpress has today released the findings of the latest European Marketers Survey: Streaming TV Uncovered. Built in collaboration with Colab Media Consulting, the report attempts to understand how marketers – advertisers and agencies – across five European countries are adapting to the current market forces, how they are adjusting spending priorities, and how they are preparing for the year ahead. Check out our key takeaways below and read the full report here: https://lnkd.in/ei2ZG5gB #marketers #streamingtv #advertising

Today, we are excited to announce an exclusive partnership with Fox Corporation’s ad-supported streaming service, Tubi, following its recent launch in the UK market.    As the sole external sales partner, AudienceXpress will power the value of Tubi’s ad inventory by driving demand at scale for its premium content.  Read more here: https://lnkd.in/eNH9iDyF

Why hasn’t multiscreen TV become the go-to solution for performance marketers? AudienceXpress' Head of Sales for Performance Media, Jeanne Rose McElroy, writes in MediaVillage.org about the three main challenges that still exist among performance marketers when it comes to multiscreen TV, and how a full-funnel performance tool can help solve for them. Read more: https://lnkd.in/eSdHerry

Allez Franck CASOLI ! 🌟

Today, Davide Fiorentini, Sales Director, AudienceXpress, is opening the Engage Conference programming in Milan, speaking on ‘Metrics that matter in a fragmented TV ecosystem.’ Following on from the presentation, Davide will then welcome Mark Rogers, VP, Global Partnerships Strategy at NBCUniversal, to discuss the collaboration between AudienceXpress and NBCUniversal, and how this partnership is driving success on an international basis.

Jack Rules! 🌟 We are thrilled to announce that Jack Rule, Senior Demand Sales Manager at AudienceXpress, has made it to the Top 15 of the ExchangeWire AdTech Rising Star Award! The winner will be announced at The Wires 2024 award ceremony on Thursday 07 November. Thanks for all of your votes, and go Jack! 🚀 #TheWires24

"The memories that the consumer makes with these brands in that lean-back environment really allows to drive results." Our VP of Advanced TV Ad Sales, Chris Harris, helped kick off Advertising Week New York to a packed room during VAB's panel alongside leaders from PREMION, Wurl, and Swoop where they discussed the consumer journey and the value that traditional TV can still provide brands. #AWNewYork24

AudienceXpress and NBCUniversal look forward to meeting you next week in San Diego at #PDMIWest, hosted by the Performance-Driven Marketing Institute (PDMI). Schedule a face-to-face meeting with our representatives to explore the advertising opportunities your business has been waiting for here: https://bit.ly/3ZODTSF You can also hear from NBCUniversal’s Sean Robertson on Tuesday, October 8 in the “Media Outlet Roundtable” discussion at 9:30am PDT, and AudienceXpress’ Jeanne Rose McElroy on Wednesday, October 9 in the “Executing a Campaign Across CTV, Streaming, and Linear TV” panel at 11am PDT. We hope to see you there!