Medialab Group

We’re very proud to have been involved in this illuminating campaign alongside our client partner Sue Ryder and media partner ITV Media. Launched today and running until the end of January, the partnership features the talent from ITV’s Loose Women discussing their own experiences with grief, showcasing how it can, and will, affect everyone in their lifetime. Keep an eye out on your social channels to see some more behind the scenes footage of the campaign itself. #SueRyder #LooseWomen #ITVMedia

Thank you Mike Hall You are spot on. In 2025, customer lifetime value (LTV) will be more important than ever and delivering a deliberate balance between acquiring new customers and retaining existing ones will arguably be the key measure of success. Acquisition grows your audience, but without retention churn erodes gains, impacting long-term value. Retention, on the other hand, builds loyalty and advocacy, amplifying the return on every new customer acquired. At Medialab Group under the leadership of Mike and Will Davis 📈 we see acquisition and retention as interconnected. Data insights guide everything from precise targeting to creating meaningful, personalised experiences that resonate with customers. This approach isn’t about short-term wins; it’s about embedding strategies that deliver sustained growth across sectors including; DTC, Financial Services, Retail and Charity. If you’re thinking about LTV and want some independent advice on how to get the balance right, drop Will, Mike or I a note.

We are incredibly proud to have been involved in this innovative campaign alongside our client partner Alzheimer's Society and media partner ITV Media.   Launched yesterday and running until the 31st Dec, Alzheimer’s Society will have their own unique versions of the broadcaster’s festive continuity announcements with a poignant reminder that, for millions of families, dementia has robbed them of their treasured festive traditions. Across 5 bespoke spots which appear between programmes, glitches in sound and vision will shine a light on dementia, raising essential awareness and support.   Alzheimer's Society is here for anyone affected by dementia. Let's help shine a little light this Christmas, visit the linke below to find out more and donate.   #ChristmasCampaign #Dementia #AlzheimersSociety #ITVMedia

Merry Kidmas!   We had a fantastic afternoon with the next generation of Medialabbers at our Medialab Kidmas party, jam-packed with crafts, biscuit decoration, classic party games and a festive goodie bag.   We hope the kids had as much fun as their parents! Huge thanks to the Medialab team-members, Catherine and Tatum, who helped make this such a huge success!   #Christmas #FestiveFun

Our client partner Alzheimer's Society’s launches their powerful new brand campaign today. ‘It’s not called getting old, it’s called dementia’ will run across TV, BVOD, YouTube and Socials from today till the 19th of January. Millions across the UK are affected by dementia every day, making the festive period highly emotional for many. Together, we can make sure dementia gets the attention it deserves. #AlzheimersSociety #Dementia #MediaPlanning

'The elephant in the room for customer engagement is the imbalance between aqusition and retention 🐘' Our Head of Retention Mike Hall gives Econsultancy his thoughts on how to stay ahead of customer engagement in 2025, with a focus on personalisation and generative AI at the forefront for the new year's new strategies. Read the full article below: #CRM #CustomerRetention #MediaPlanning

Our Head of Marketing Effectiveness, Anthony Pey, features in Performance Marketing World's latest article on 2025 predictions for measurement, data and privacy.   As the media landscape becomes ever more fragmented, having a unifed measurement framework to monitor emerging channels and tactics is absolutely crucial.   Read more of Anthony's thoughts below:   #Data #Effectiveness #MediaPlanning

‘Smaller cruise operators can compete with the big guns 🛳️'   Great to see one of our business directors, John Dobbs, write for Travel Weekly UK on how smaller cruises operators can still contend with the Titan-like competitors ahead of the important post-Christmas and Boxing Day sales period.   John highlights the importance of unique and personalised campaigns, a commitment to responsible travel, and a robust focus on data-driven strategies.   Read the full article below!   #TravelWeekly #Cruises #DataDriven

Our December Day in the Life features Maddy Buchanan, our Account Director. Having made a significant internal move to one of our client teams earlier this year, Maddy discusses what made the move a success. Read on as Maddy goes through her day-to-day, from Christmas campaign planning through to organising some of Medialab's much-loved socials - https://lnkd.in/esRmHqpU #DayInTheLife #CampaignPlanning #Talent

We’re incredibly excited to announce that our 2025 Bootcamp training scheme is now open for applications!   Successful applicants will join Medialab in a permanent position, kicking off with six weeks of training where you'll then specialise in either of the two following areas:    📊 Digital Planning – specialising in PPC/social media/programmatic 📺 Media Planning – specialising in TV/video/streaming/door drops/print marketing/inserts/magazines   Our Bootcamp scheme has been successfully running since 2021 and we are now in our 8th intake, we're incredibly proud to see previous cohorts grow from Account Executives to Senior Account Managers!   Applications close Monday 6th Jan, apply here - https://lnkd.in/evkbkgX9   #EntryLevel #Training #MediaPlanning