Performance Marketing World’s Post

🚀 “The lines between commerce and marketing are blurring.” I’m thrilled to share from Shopify 2025 predictions, the increasingly intertwined relationship between brand and revenue. As we navigate this evolving landscape, it’s clear that successful businesses will need to adopt a holistic approach that integrates marketing strategies with commerce. A big thank you to Performance Marketing World for the opportunity to discuss these exciting developments! Let’s embrace the future of commerce together. #unifiedcommerce #shopify #growthadvantage

As the media landscape becomes ever more fragmented, having a unified measurement framework to monitor emerging channels and tactics is absolutely crucial.

Sign up for free: Tips to maximize the ROI of your website visitors. Join us for an engaging live webinar where Fox Dealer will delve into harnessing and leveraging your website's first-party data. With the phasing out of 3rd party cookies, establishing a robust first-party data strategy is more crucial than ever. During this free webinar, you will discover how to embrace First-Party data, unlocking numerous benefits such as: - Comprehensive tracking and gathering of all visitor activities on your website. - Seamless engagement with visitors both on and off your site. - Enhanced interactions with your existing customer base. - Strategic activation of your first-party data across various advertising platforms for improved performance and reduced reliance on 3rd party audiences. - Effective sales attribution strategies. - Leveraging AI tools to facilitate appointment setting Register Now at https://lnkd.in/esNBE4XH

In the realm of digital commerce, first-party data reigns supreme. It’s key to creating personalized experiences and driving growth. Here are a few ways to make sure your privacy experience supports data collection: 💼 Cookie Banner Clarity: Is your cookie consent banner consumer-friendly and on-brand? Ensure transparency to maximize first-party data collection. 💼 Preparing for a Cookieless Future: With third-party cookies on the way out, pivot towards first-party data strategies. Adapt to privacy standards while maintaining personalization. 💼 Unlocking Preference Centers: Traditional preference centers often lack engagement. Revamp them to capture relevant consumer interests and update preferences across systems for personalized campaigns. 💼Understanding Data Permissions: It's crucial to map consent choices to martech and adtech systems. Without clarity, marketing initiatives can stall due to privacy concerns. Thriving in the first-party data era requires a shift in mindset and proactive management of consent, preparation for cookieless environments, and optimization of preference centers. By addressing these challenges, brands can leverage their websites as dynamic platforms for deeper customer relationships. Read more about first-party data on the Ketch blog : https://lnkd.in/ez8Se4Js #FirstPartyData #PrivacyCompliance #DigitalCommerce

Sign up for free: Tips to maximize the ROI of your website visitors. Join us for an engaging live webinar where Fox Dealer will delve into harnessing and leveraging your website's first-party data. With the phasing out of 3rd party cookies, establishing a robust first-party data strategy is more crucial than ever. During this free webinar, you will discover how to embrace First-Party data, unlocking numerous benefits such as: - Comprehensive tracking and gathering of all visitor activities on your website. - Seamless engagement with visitors both on and off your site. - Enhanced interactions with your existing customer base. - Strategic activation of your first-party data across various advertising platforms for improved performance and reduced reliance on 3rd party audiences. - Effective sales attribution strategies. - Leveraging AI tools to facilitate appointment setting Register Now at https://lnkd.in/esNBE4XH

The deprecation of third-party cookies continues along at snail's pace thanks to regulation in EU and confusion everywhere else. Marketers are looking everywhere for answers: cleanrooms, tags, contextual placements, Privacy Sandbox, walled gardens and more. Join Ken Zachmann and Angelina Eng for a discussion of where we go from here, recorded live at the Spring 2024 MarTech Conference. #dataprivacy #firstpartydata #digtialadvertising #marketing #cookielessfuture https://lnkd.in/e852i2Xx

Todd McNab hosted an awesome (and very informative) EMARKETER webinar on simplifying disruption, demand and data for #financialservices marketing. If you didn't catch it live, this is quick read to give you the top takeaway and also has a link to the full webinar if you're interested!

🚀 As the digital marketing landscape evolves, CMOs are steering into uncharted territory — the cookieless future. How are they adapting to these changes? 📊 From exploring alternative data solutions to investing in first-party data and AI-driven analytics, learn how leading marketers are turning challenges into opportunities. Plus, get insights on privacy-centric approaches that are shaping the future of customer engagement. 💡 Stay ahead of the curve and future-proof your marketing strategies. Check out the full article for an in-depth analysis: https://bit.ly/48WWPj0 #MarketingStrategy #CookielessFuture #DataPrivacy #CMOinsights #AdTech #ReBid

Commerce Data Collective:- Commerce Data Collective is like a powerful community data hub where customers can share and access a rich pool of catalog, transaction, and interest data. This collective data helps enhance and optimize engagement across the First Party Media Network. It’s exclusive to Criteo’s DSP and remains anonymized, with each marketer contributing just a tiny fraction. The best part? You get way more data than you contribute! Example: Ready to supercharge your ad campaigns? 🚀 With Commerce Data Collective, you gain access to a vast pool of catalog, transaction, and interest data shared across the First Party Media Network. Exclusive to Criteo’s DSP, this anonymized data allows you to refine and optimize your engagement strategies. Plus, with each marketer contributing only 1% of the data, you get a huge boost in insights! #CommerceData #DataCollective #AdOptimization #CriteoDSP #DigitalMarketing #AudienceInsights Learn more @ https://ctrlbmedia.com/ #CommerceData #DataCollective #AdOptimization #CriteoDSP #DigitalMarketing #AudienceInsights #MarketingData

Harvard Business Review recently published an article on "How Retailers Became Ad Platforms," by Sebastian Gabel, Artem Timoshenko and Duncan Simester. The article explores how retailers are transforming into advertising platforms, leveraging their extensive customer data to create new revenue streams. An important insight from the article: “Developing transparent reporting systems must also be a priority. Retailers need to be able to credibly measure the return on ad spending. This will require building experimentation capabilities into retail-media platforms. Retailers need to be careful not to make the same mistake that large technology companies made in the past when obfuscating ad performance data.” Cyreen's C.A.P. technology helps retailers to fully monetize first-party-data for retail media purposes like online. #Retail #Advertising #AdTech #Marketing #RetailMedia #CustomerData #Innovation #Technology #FirstPartyData #RetailTransformation #BusinessInsights