Performance Marketing World’s Post

How did Boden boost their ROAS for Meta catalogue ads by 30% this holiday season? 🎄 In our latest video, Arthur Guinness, head of growth at Boden, shares how Meta’s AI tools and influencer partnerships helped the brand shine brighter this Christmas. Watch the latest video in our series: 'Tis the season to peak with Meta https://bit.ly/3P2wtVp #ad #AI #marketing #digital #brand #advertising #influencermarketing

"Meta Revolutionizes Digital Marketing with AI-Powered Video Advertising Tools! • Meta launches new AI tools for creating video ads. • Advertisers can now use AI to match their brand’s voice and tone better. • Enhanced options for running influencer campaigns within the platform. #MetaAI #VideoAds #GenerativeAI #DigitalMarketing #InfluencerMarketing #AIAdvertising #Branding

While reading the announcement on the latest Claude 3.5 models the following questions are going trough my mind. 1. Will brands still be capable of reaching their audiences in an AI generated environment? 2. Is this the right time to rethink your ad strategy? With the rise of AI-generated impressions and potentially fraud, it will be harder to ensure your ads are reaching real people. Is it time to explore alternatives like in-game advertising, sponsorships, branded content or more direct channels like email, and real influencer marketing? These methods potentially could provide more reliable engagement. What steps are you as a brand or media agency taking to ensure your ad campaigns are seen by real users and not by AI-driven clicks or views? Which channels deliver the most reliable results for your campaigns? Feel free to comment below 🤝 #AI #Advertising #Marketingstrategy #Futureofadvertising

Advertising is at a crossroads! data-driven targeting and AI have made campaigns more precise, for sure but there's a growing disconnect with audiences who crave authentic, meaningful interactions. Brands need to step out from the shadows of technology, Ai and data and think about personal interaction. We need to balance technology's efficiency with genuine creativity to truly engage and resonate. Brands that master this balance will lead the way in shaping the future of advertising. #Advertising #Marketing #DigitalTransformation #BrandStrategy

X ADS has launched a new simplified profiling process! Thanks to AI tools, targeting will be improved, maximising the results of advertising campaigns! Read the article and find out more! https://lnkd.in/dV6WYTsz #likereply #reply #x #targeting #adv #advertising #ai

🚀 Exciting news from Pinterest! Introducing Performance+ Creative, a cutting-edge generative AI tool enhancing product images by transforming backgrounds into captivating lifestyle visuals. This innovative tool is part of Pinterest's Performance+ suite, advancing performance advertising with smarter and more efficient solutions. Key updates include: ✨ Performance+ Campaigns – Streamlining audience targeting, budget management, and rapid ad creation. 🎯 Performance+ Bidding – Introducing a new ROAS-focused bidding option to maximize ad value. These advancements will enhance product Pins, driving increased engagement and delivering superior results. 💡 #AI #Advertising #Pinterest #Marketing #GenerativeAI #AdTech #Innovation

Traditional advertising is evolving—are you keeping up? 🚀 Imagine campaigns backed by real-time data, creative mediums, and a precisely measurable impact. Here’s how Nickelytics is transforming the game: ✓ Precision Targeting — Connect with your audience exactly where they are. ✓ Data-Driven Insights — Optimize campaigns with live analytics. ✓ Modern Mediums — From ride-share vehicles and truck ads to digital billboards and delivery robots, we make every impression count. It’s time to make your advertising smarter, more efficient, and undeniably effective. #Nickelytics #OOH #Advertising #InnovationInAction #MarketingSolutions

Finally! 🥳 It's here, the feature we've been waiting for! Dive into Jon Loomer's "Targeting Wheel Analogy" and discover how to supercharge your Meta ads strategy! 🚀🚀 Have you seen the "Preparing" status after publishing an ad set? Here's what's happening... 👉 Click here: https://lnkd.in/gPm4fuuC #Marketing #AdTech #MetaAds #MediaBuying #JonLoomer #DigitalMarketing #Meta #PPC #Advertising #Strategy #BusinessGrowth

Do You Know about AI-Powered Ad Solutions? Join the Conversation Meta is leveraging AI to improve ad targeting, boosting ROI for advertisers. Increased efficiency means better results! AI is transforming how businesses connect with their audiences, making advertising more precise and impactful.  How do you think AI will shape the future of social media? Meta's use of AI is just the beginning. With endless possibilities on the horizon, AI could redefine engagement, personalization, and user experience in ways we've never imagined. Share your thoughts in the comments! #AIConversations #socialmediafuturepredictions #socialmediamarketing #SocialMediaFuture