Finalizing your #CES2025 schedule? Here are four sessions you won’t want to miss: ➡️ Escaping the AI Echo Chamber: How to Preserve Brand Distinction in the Age of AI with Graham Wilkinson and Eli Ferrara ➡️ How Scalable Data Drives AI Engagement with Tom Amies-Cull and Keith Camoosa ➡️ Retail Readiness: A Holistic Approach to Elevating Retail Partnerships with Sean Muzzy and Amie Owen ➡️ Predicting the Future of Retail Using Data and AI with Courtney Keating, Jarrod Martin, and Sanjeev Sularia Full details of Interpublic Group (IPG)’s plans at CES: https://lnkd.in/einzcj5n
Acxiom
Advertising Services
Conway, Arkansas 67,839 followers
We put your data to work.
About us
Acxiom®, an IPG company, is the global leader in customer intelligence and stands at the forefront of AI-enabled, data-driven marketing. As part of the Interpublic Group of Companies, Inc. (IPG), we specialize in high-performance solutions that boost customer acquisition and retention while fueling growth for the world's biggest brands and agencies. We transform omnichannel marketing strategies and execution using our AI-powered data and identity foundation, cloud-based data management, and martech and analytics services. For over 55 years, our teams across the US, UK, Germany, China, Poland, and Mexico have helped businesses optimize their marketing and advertising investments while prioritizing customer privacy. Discover more at Acxiom.com, where marketing is made better.
- Website
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https://acxiom.info/3Rorfov
External link for Acxiom
- Industry
- Advertising Services
- Company size
- 1,001-5,000 employees
- Headquarters
- Conway, Arkansas
- Type
- Privately Held
- Founded
- 1969
- Specialties
- Marketing services, Direct Marketing Agency, Digital agency, Information Technology, Marketing Technology, Data Management, Customer Data Platform, Identity Resolution, and Analytics and Strategy
Locations
Employees at Acxiom
Updates
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CES is right around the corner! Schedule time to meet with our team of experts and set 2025 for marketing success: https://lnkd.in/gjwJ8RSr #CES2025
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With more platforms, more screens, and more data than ever before, identity is set to be the center of attention in 2025. Join us at #CES2025 for a panel conversation about identity's challenges and opportunities and the importance of consistency and transparency. Details: https://lnkd.in/gjcXvdJt
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Interested in a behind the scenes look into Norwegian Cruise Line Holdings Ltd.’ (NCLH) data and marketing technology strategies? In this Hispanic Executive article, Reinaldo Calzadilla, NCLH’s VP of enterprise data and technology, shares how he led the charge in optimizing the company’s martech investments. Learn how his efforts strengthened relationships with travel agents and partners while delivering tailored, unforgettable vacations for travelers. https://lnkd.in/gAiKgAbE
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Customer experience expectations are sky-high, and travel and hospitality brands are uniquely positioned to exceed them. Want to know how they can achieve their CX goals? Acxiom’s Mike Wagner and Sitecore’s Cormac Hampson unpack the latest industry research in this article for The Drum: https://lnkd.in/gcpBy6X8
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Competition is fierce in financial services, with digital natives taking the lead. Acxiom’s Greg Morton breaks down the common pitfalls that hold these brands back in their pursuit of digital transformation. Read more in The Drum: https://lnkd.in/gu9zb5tq
Slow AI and cloud technology adoption are holding financial brands back
thedrum.com
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In a world with seemingly unlimited tools, solutions, and technology, it’s tempting to keep adding more to your martech stack. Our Chief Revenue Officer Tate Olinghouse shares three steps his team finds helpful for clients who want to get strategic about their marketing investment: https://lnkd.in/gGCwzjDr
Council Post: Breaking Free From The Additive Martech Buying Cycle: 3 Steps For Marketers
social-www.forbes.com
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Headed to CES? Join Courtney Keating, CMO at Acxiom, Jarrod Martin, CEO at Acxiom and KINESSO, and Sanjeev Sularia, CEO and Co-Founder at Intelligence Node on January 8 as they unpack how retailers can use AI and data to gain new insights into the customer journey. Details: https://lnkd.in/giBPNyXa #CES2025
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We know we're biased, but this episode of Databricks' Data + AI Executive Series might just be our favorite. Hear from our Chief Information Officer Janet Cinfio as she discusses the importance of solid data governance within your AI strategy. Watch here: https://lnkd.in/geq3J83W
Acxiom reveals its governance structure for AI
https://www.youtube.com/