Performance Marketing World’s Post

🔔Enhanced Feature Alert: The Revamped Campaign Builder Build with your target audience in mind, the enhanced Campaign Builder on the Suss Programmatic Platform empowers you to take control of your advertising. Learn more about this feature here: https://lnkd.in/dReRWZTz #SussAds #ProgrammaticAdvertising #Innovation #AdTech

 Hello, December! This month, your ads deserve to do more than just show up , they should show results! With programmatic ads, we help you reach the right audience, at the right time, in the right places. 🎯 Let’s make your December campaigns as smart and impactful as the season itself. #WelcomeDecember #ProgrammaticAds #OOHAdvertising #AdInnovation #CybertronAds #DigitalMarketing #AdCampaigns #OutOfHomeAdvertising 

Dealing with High Ad Frequency 🔁 Problem: High Ad Frequency 🔁 Are your ads showing too frequently to the same audience, causing annoyance and diminishing returns? Solution: Monitor your ad frequency and set frequency caps. Rotate your ad creatives to keep your audience engaged without overwhelming them. #AdFrequency #FacebookAds #Ecommerce #DigitalMarketing #AdRotation #CustomerEngagement

Yesterday’s The StreamTV Show Advertising Summit panel, featuring ElementalTV’s very own Shafi Mustafa, brought to light some powerful insights on tackling #CTV fragmentation. From the real impact of fragmented audiences to the latest tech that’s helping us cut through the noise, this discussion was packed with insights.  The panel also explored innovative strategies to bridge the divide between how CTV is bought and sold through transformative solutions like the recently launched 1Audience, an AI-powered, programmatic audience-buying platform that provides direct-to-publisher access to high-value, curated CTV audience segments.   Key takeaways: Audience fragmentation is real, but not unsolvable: Holistic identity solutions like 1Audience maximize publishers' inventory value by delivering curated, data-activated audiences directly to advertisers. Data integration is everything: Combining data from different platforms helps improve targeting and ensure precision in ad delivery. Collaboration is key: Building strong partnerships across platforms leads to improved ad efficacy - a win-win for all CTV stakeholders. ICYMI, watch the recorded session here: https://lnkd.in/gUQtXVHF #CTV #AudienceTargeting #ProgrammaticAdvertising #AdTech #audiencefragmentation

Improving CTR for Better Ad Performance CTR is the secret sauce of online advertising. It’s the digital handshake that leads your audience from a casual scroll to an engaged click. And when your CTR soars, your ad performance follows suit. But how do you make that happen? That’s where we come in... To know more about this, follow the link below; https://lnkd.in/gEAWStdz #blogging #advertising #CTR #ad #performance #Click #digitalmarketing #audience

Offsite Ads @ Osmos Get Advertiser Funded Traffic to Retailer’s Platform! 🔹 1-Click Activation across Google Shopping, Instagram, Facebook, DV360 simplifies campaign management on external channels 🔹 Waterfall model maximises your ad revenue by prioritizing allocation to on-platform ad inventory before extending to external channels 🔹 Walled Garden enables monetization of first-party audience data while safeguarding shopper data from external channels and advertisers Check out our page for more details- 👇link in comments👇 #offsiteads #retailmedia #googleshopping #googledisplayads #facebookads #googleads

In this article by TV Tech, Imagine Communications’ Steve Reynolds and other industry players tackle the challenge of matching viewers with the right ads. From balancing smarter targeting to avoiding ad overload, they share insights into how ad tech is evolving with FAST and AVOD. See what they have to say 👉 https://lnkd.in/eZh6SCKp #AdTech #MonetizeTV #ImagineCommunications

Based on data from 35,000+ multiscreen campaigns and impressions across over 29 million households, Effectv's latest benchmarking report shows how advertisers can reach audiences throughout the day and across networks. comca.st/41g8LMA #EffectvEmp

Based on data from 35,000+ multiscreen campaigns and impressions across over 29 million households, Effectv's latest benchmarking report shows how advertisers can reach audiences throughout the day and across networks. comca.st/41g8LMA #EffectvEmp

Based on data from 35,000+ multiscreen campaigns and impressions across over 29 million households, Effectv's latest benchmarking report shows how advertisers can reach audiences throughout the day and across networks. comca.st/41g8LMA #EffectvEmp