Performance Marketing World’s Post

On TikTok, users find ads 1.5x more entertaining and 1.3x more creative than on other platforms. That means fewer skips, more engagement, and real results. Read on for five steps to creating TikTok ads that work, with real stories from four brands that nailed it. https://buff.ly/49Qf1gA Domino's LOOKFANTASTIC.COM Specsavers EE #ad #TikTokmarketing #creative #socialmediastrategy #digitalmarketing #videocontent

As more and more people consume TV content through internet-connected devices, it's essential for brands to expand their advertising strategies across multiple channels to effectively reach their audience. 📺 To learn more about this shift and how brands can adapt, read the insights from Rachel Lyall, Marketing Director, EMEA & APAC, on Performance Marketing World. #MarketingInsights #TeamMediaocean https://lnkd.in/gY2A6qhU

Yesterday, The Trade Desk announced the planned launch of Ventura - a new operating system for television. No matter your role, level or industry, your future success will be heavily impacted by how well you adopt and adapt to using new technologies. In marketing, it’s a race to be the best at reaching your consumers with the greatest efficacy and efficiency. Ventura will not only improve the user experience for viewers of connected television - driving increased viewership for publishers and opportunities for marketers - but will provide vastly greater targeting fidelity for marketing. Net result: more of your ads hitting the right people, less waste, and more impact on your bottom line. https://lnkd.in/edgks3b6

May not be the old song, "900 channels and nothin's on", but with the ever growing number of FAST channels, finding a consistent audience and so be a reliable ad platform is also increasing as a challenge....simply being packaged by known platforms isn't any guarantee and at some point just being part of a swath of programmatic ad buys won't work for everyone in the media and ad chain....just some FAST food for thought. https://lnkd.in/eHPib-YT

In a world where consumers are inundated with choices, the ability to integrate ads without alienating users is crucial. Some services succeed by offering tiered subscription options, allowing viewers to choose between ad-supported and ad-free experiences. This flexibility not only caters to diverse preferences but also opens up new revenue opportunities. However, not all platforms have hit the mark. The key to success lies in balancing ad frequency and content enjoyment. Too many ads can drive viewers away, while too few can fail to maximize revenue potential. Advanced data analytics and targeted advertising play pivotal roles in achieving this balance, ensuring that ads are relevant and engaging rather than disruptive. #AdRevenue #DigitalAdvertising #StreamingServices

In a landscape dominated by giants like Facebook and YouTube, it's essential to remember: PRESENCE ≠ DEPENDENCE While these platforms are indispensable for audience reach, your true potential lies within your owned and operated digital platforms. By adopting a parallel business strategy, video publishers unlock a world of opportunities. Direct Sales Revenue, Enhanced Monetization Control, and Freedom from External Content Restrictions. *THE MYTH OF 'FREE' SERVICES.* Reclaim ownership of your content and revenue streams. Behind every click lies a cost, with these platforms devouring 30% to 40% of your hard-earned revenue. Onboard to JWP (JW Player) solutions to dictate your own content & monetisation terms. #jwp #VOD #LiveStreaming #Broadcasting #Publishing #Streamingmedia #Sports #technology #Advertising #Strategy #Digitaladvertising #Media #digitalmedia #OTT #contentcreators #contentstrategy

Excited to share that my first guest post on MediaVillage.org is now live and looks at "The Rise of Co-Viewing: How YouTube is Redefining Family Screen Time & What This Means for Advertisers" YouTube Is The New Family Room! Gone are the days when YouTube was a solitary journey of cat videos and how-tos...now it’s where families are congregating. Look no further than the recent announcement by Nielsen that YouTube is the #1 streaming platform by watch time for one full year, ahead of Netflix, Prime Video and others. Viewers globally now watch more than 1 billion hours on average of YouTube content on their TVs every day. It's more than just an achievement; it's a cultural shift. The TV channel guide has been replaced with a mix of YouTube creators, artists, sports teams and media partners. Influencers and vloggers are the new sitcom stars, with genres ranging from gaming to cooking shows to toy reviews being devoured like the primetime content of old. With 75% of kids co-viewing on YouTube, and nearly half watching with their parents nearly every day, it's time to unpack the value of co-viewing in social video. Thanks Jack Myers for building such an awesome platform dedicated to thought leadership in media/advertising! https://lnkd.in/em5EM85R

🎯 Stat of the Week 🎯 Addressable TV = accurate targeting. With identity at its core, Addressable TV connects marketers to high-value, authenticated users through MVPD subscriptions or streaming registrations. Curious how it works and why it’s a game-changer? Dive into our report developed with Go Addressable, for benefits, industry insights, definitions, and more: 🔗 https://lnkd.in/e8nwGDVS #AddressableTV #GoAddressable #Advertising

The battle between YouTube and ad blockers is old. In a new move, the video streaming platform is considering server-side ad injection. Learn what YouTube plans to do and the potential consequences of this action. #youtube #youtubepremium #adblockers

CTV is exciting, growing YoY, but.... Not all Connected TV was created equally. There are a set of new challenges for advertisers - specifically around how data is collected and linked to target the right viewer on the right device. Recently our Founder & CEO, Dan Larkman, sat down with StreamingMedia.com to discuss reasons why some people have a bad CTV ad experience. -- Keynes Digital -- #connectedtv #ctv #streaming #digitalmarketing #performancemarketing https://lnkd.in/gN5NqYWy