Beauty enthusiasts, the latest Beauty Broadcaster Weekly Newsletter is here! 🎉 ✨ TATCHA at Ulta Beauty: Premium skincare hits 1,400 Ulta stores in January 2025. 💆♀️ ✨ eyva.ai's AI Innovation: $2.9M funding to streamline beauty R&D and marketing with AI. 🤖 ✨ twinit.ai's 3D Skin Tech: Award-winning AI skin analysis reshaping beauty routines. 🧴 ✨ E.L.F. BEAUTY's Startup Spirit: Innovation and affordability driving market leadership. 🚀 Follow us to stay ahead of beauty trends—read now: https://lnkd.in/eCJguKNq #BeautyBroadcaster #BeautyTrends #Newsletter #IndustryInsights
Beauty Broadcaster
Technology, Information and Media
Beauty Broadcaster provides insights & expert analysis on the most impactful news/trends shaping the beauty industry.
About us
Beauty Broadcaster provides in-depth insights and expert analysis on the most impactful news and trends shaping the beauty industry. Our weekly newsletter and content focus on crucial topics, including digital marketing trends, social media strategy, campaign innovation, sustainability, and industry-specific events like Black Friday. Beauty Broadcaster is a leading industry resource operated by ClickZ Group, owned by Contentive. We deliver the knowledge and ideas that marketers and decision-makers across competitive verticals need to drive growth. Explore other industry-specific verticals and subscribe on our subscription page: https://beautybroadcaster.com/subscribe
- Website
-
https://beautybroadcaster.com/
External link for Beauty Broadcaster
- Industry
- Technology, Information and Media
- Company size
- 11-50 employees
- Founded
- 2012
Updates
-
🌟 2024 Beauty Broadcaster Unwrapped 🌟 Our top-performing issue? June 20th's Beauty Broadcaster 🏆: https://lnkd.in/eCS6fKvh While you're planning for 2025, don’t miss out on Fospha's Black Friday Cyber Monday 2024 Report! 📊🎄 👉 Download it now and get inspired for the new year: https://lnkd.in/eiy7rfbk On behalf of the ClickZ.com team, we wish you a joyous holiday season and a sparkling New Year! 🎅💫 See you in 2025 with more luxury insights and trends. #BeautyBroadcaster #Beauty #2024Unwrapped #BlackFridayReport
-
-
Beauty enthusiasts, the latest Beauty Broadcaster Weekly Newsletter is here! 🎉 ✨ P Louise's TikTok Triumph: Discover how a 12-hour live session on TikTok Shop generated $2 million in sales, redefining beauty shopping. ✨ NYX Professional Makeup's Gen Z Engagement: Explore the #TrueIDCard campaign that boosted sales and brand awareness through strategic influencer marketing. ✨ AI in Retail: Learn how AI is transforming retail with personalized shopping experiences and innovative marketing strategies. Follow us to stay ahead of the trends—read now: https://lnkd.in/d36Cesy7 💄🌟 #BeautyBroadcaster #BeautyTrends #Newsletter #IndustryInsights
Weekly Newsletter - 12.12.2024
beautybroadcaster.com
-
Beauty Broadcaster reposted this
David Ogiste’s roundup of small-scale brand activations highlights a big trend: brands are stepping out of digital spaces to create intimate, in-person experiences that immerse customers in their world. From Glossier, Inc.’s NYC pop-ups to Prada Group’s flower cart and rhode skin’s photobooths that had queues around the block—these activations prove you don’t need a huge footprint to leave a lasting impression. The takeaway? A perfectly placed activation can make your brand unforgettable. It’s about creating moments that feel personal and accessible. Brands are definitely thinking inside the (small) box to deliver big experiences. #BrandExperience #MarketingTrends #CustomerEngagement
Does size matter? When it comes to brand experience, a lot of people think it does. But brands are creating smaller activations that are still having a big impact. 📌 Glossier - Their vending machine, photo booth and custom charms pop-up, toured across NYC this summer. 📌 1664 Blanc - This small bar and photobooth popped up outside Selfridges to celebrate London Fashion Week. 📌 Prada - The fashion label tapped into two trends in one with this small flower cart activation to promote their new fragrance and range. 📌 Hermes - They have been travelling their kiosk around the world for a few years now, making small changes to fit with local cultures. 📌 Loro Piana - This newsstand was taken over with thistles to showcase the luxury brand’s heritage. 📌 Pleasing - This small truck went on the road across LA this summer promoting SPF 4 Life. 📌 Rhode - The photobooth first popping up at Coachella, has appeared in London, Ibiza, Miami and LA, with queues around the corner to get inside. 📌 Louis Vuitton - Not one to be left out on a brand experience trend, they popped up with a newsstand in Dubai to launch their city guides. All these campaigns have had a fantastic impact but didn’t take up much more than 3M x 3M. So, does size matter?
-
-
-
-
-
+3
-
-
Pinterest Predicts reveals that #beautytrends are becoming 𝗱𝗲𝗲𝗽𝗹𝘆 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗮𝗻𝗱 𝗯𝗼𝗹𝗱𝗹𝘆 𝗲𝘅𝗽𝗿𝗲𝘀𝘀𝗶𝘃𝗲, with searches for terms like "cherry cola lips" and "merlot manicure" soaring. It’s a color-coded rebellion that beauty marketers can’t ignore. For brands, it’s a chance to align with consumers who crave individuality. Think rich, glossy reds and deep berry tones taking center stage across lips, nails, and even eye looks. And let’s not overlook the nostalgia factor. These trends evoke emotional connections, making them instantly shareable and ripe for storytelling on platforms like Pinterest. Actionable insights for beauty marketers: 1️⃣ Lean into mood-driven color palettes that resonate emotionally. 2️⃣ Use platforms like Pinterest to spark product discovery with visual storytelling. 3️⃣ Embrace nostalgia-meets-modernity in your branding—these shades tell a story of both past and present. #PinterestPredicts2025 #BeautyMarketing
Pinterest Predicts is here! 🔮 Today, we’re launching our annual, highly anticipated not-yet-trending report with 20 trends you’ll see everywhere in 2025. What’ll be big in fashion, beauty, travel and more? Discover your glimpse into the future. ✨ https://lnkd.in/eeh2djJG
-
-
💄 This Week in Beauty Broadcaster: Stay Ahead in the Beauty Game ✨ Skincare trends for 2025: What’s hot next year? From fermented ingredients to biotech skincare, get ready to revamp your product offerings. 📈 Market insights: The global beauty industry is set to hit $716B by 2025. Are you positioned to take your share? 🛍️ E-commerce spotlight: Personalized shopping experiences and AI-powered recommendations are redefining beauty retail. Is your strategy keeping up? 🌿 Sustainability wins: Brands going green are seeing a 20% uplift in customer loyalty. Time to rethink your packaging and messaging? 👉 Follow us to never miss these stories and actionable tips to keep your beauty brand ahead of the curve. #BeautyTrends #EcommerceMarketing #SkincareInnovation #Sustainability #BeautyIndustryInsights
-
Beauty Broadcaster reposted this
𝗞𝗘𝗘𝗣𝗜𝗡𝗚 𝗜𝗧 𝗥𝗘𝗔𝗟𝗅 The era of perfectly polished, ad-like photos on brand feeds is fading fast. Today’s audiences crave authenticity, and the 𝗯𝗿𝗮𝗻𝗱𝘀 𝘁𝗵𝗮𝘁 𝘄𝗶𝗻 𝗮𝗿𝗲 𝘁𝗵𝗲 𝗼𝗻𝗲𝘀 𝘁𝗵𝗮𝘁 𝗲𝗺𝗯𝗿𝗮𝗰𝗲 𝗰𝗮𝘀𝘂𝗮𝗹, 𝗻𝗮𝘁𝗶𝘃𝗲 𝗰𝗼𝗻𝘁𝗲𝗻𝘁. Think photo dumps, lo-fi images, and UGC—because nothing resonates more than real people using and loving your products. Here’s why this matters: 💡 Treat your brand’s feed like a personal account—keep it human and relatable. 💡 UGC brings your brand to life through your customers’ experiences. 💡 Casual doesn’t mean careless—strategic “casual” builds trust and narrows the distance between brands and their audiences. With #CyberMonday and the #HolidayShopping frenzy in full swing, there’s no better time to double down on this strategy. #SocialMediaMarketing #HolidayShopping2024 #BrandStrategy
CMO @ AJ Marketing | I help brands boost their sales up to 100% in 90 days with authentic influencer marketing campaigns 🚀
Stop posting high-polished photos on your brand’s feed Learn from these viral brands instead 👇 In 2025, social media marketing is about to get as casual as possible Customers are tired seeing ad-like product pictures One trend that I’ve noticed is how viral brands are treating their social media account like a personal account. Photo dumps, UGCs, and lo-fi pics are IN! This is because customers are flooded with ads everyday they want to see NATIVE CONTENTS! Let’s break down some of great examples: Rhode → very casual pics of founder Hailey Bieber → UGC contents from influencers → humanizing the brand by showing the people who use Rhode Gymshark → UGC contents of their athletes → Lo-fi pics taken through iPhone with no professional lighting → Keeping their feed as native as possible SPRINTER → UGC contents from lifestyle influencers → Product placements in casual photo dumps → Mixing lo-fi photos with professional ones Alo Yoga → UGC contents from lifestyle influencers → Mixing lo-fi photos with professional ones → Humanizing the brand by selling a lifestyle Social media marketing is going to transform in 2025 Brands need to adapt their strategy in accordance to the customer’s social media behavior to succeed! What do you think of these examples? Repost with your thoughts and share with me your favorite brands on social media in the comments below!
-
💄 Coming in fresh after yesterday's feast with the latest beauty marketing moves... Campaign spotlight: ELF cosmetics drops "Eyes.Lips.Face.Fandom" at Macy's parade (22M viewers!), while smartly expanding sports partnerships beyond Billie Jean King collab. Digital evolution: TikTok Shop tests direct product links, with beauty and fragrance leading holiday engagement. Plus, JCPenney x Revieve partnership shows AI/AR driving higher conversion rates. Market momentum: Borghese, Inc. revitalizes 67-year heritage for omnichannel growth, while prestige beauty sales climb 7% (hello, Gen Alpha influence!). Key stat for today's sales: With 50% of last Black Friday's sales on mobile, how's your AR try-on experience performing on smartphones? #BeautyMarketing #RetailTech #BlackFriday2024 #BeautyInnovation #DigitalBeauty https://lnkd.in/e_TyivvP
Weekly Newsletter - 11.28.2024
beautybroadcaster.com
-
⏳ 2 Days to Black Friday.. Let’s break it down for beauty retailers : This BFCM, beauty retailers like SEPHORA (248% web traffic increase) and The Body Shop (184% web traffic increase) are seeing huge digital spikes -and this is adding a lot more complexity.. Here's why: ⚡ Higher Campaign Complexity: Multiple channels, more data—running ads across social, email, search? It’s hard to pinpoint what’s driving sales. 📉 Shorter Purchase Cycles: Consumers are acting fast—impulsive purchases mean brand-building tactics aren’t as visible. 💸 Increased Ad Competition: As more brands fight for limited ad space, CPC skyrockets. This drives up costs, making traditional KPIs like ROAS or CAC less reliable when you’re competing with everyone for visibility. Are you confident in your measurement? 👉Drop “BFCM” below if you want to be sent Fospha's full report on measurement and attribution during BFCM. #BeautyRetail #BFCM #Ecommerce #Sephora #TheBodyShop #MarketingTips ClickZ.com TheIndustry.fashion & TheIndustry.beauty
Beauty expected to see sales surge this Black Friday - TheIndustry.beauty
https://theindustry.beauty
-
Black Friday is this Friday, and the race is on! 🛍️ One of the standout tips this year? Catching those hesitant buyers. Whether it’s through smart pop-ups, well-timed cart abandonment emails, or a seamless sales funnel, it’s all about 𝘁𝘂𝗿𝗻𝗶𝗻𝗴 𝗯𝗿𝗼𝘄𝘀𝗲𝗿𝘀 𝗶𝗻𝘁𝗼 𝗯𝘂𝘆𝗲𝗿𝘀. Let’s go! 💪 #Ecommerce #MarketingTips #BFCM2025
It's that time of year again. Insane Black Friday deals, offers, and promotions for consumers. 🥳 𝘉𝘶𝘵 𝘢𝘴 𝘢 𝘴𝘦𝘭𝘭𝘦𝘳, 𝘩𝘰𝘸 𝘤𝘢𝘯 𝘺𝘰𝘶 𝘮𝘢𝘬𝘦 𝘺𝘰𝘶𝘳 𝘥𝘦𝘢𝘭𝘴 𝘸𝘪𝘭𝘭 𝘴𝘵𝘢𝘯𝘥 𝘰𝘶𝘵? Here are some last-minute Black Friday Marketing Strategies: 𝗖𝗿𝗮𝗳𝘁 𝘁𝗵𝗲 𝗣𝗲𝗿𝗳𝗲𝗰𝘁 𝗢𝗳𝗳𝗲𝗿: Focus on one standout deal, like a discounted bundle only for subscribers. It boosts quick sales and builds long-term customers! Clothing stores can create killer deals on two items, jeans and shoes, and use those promotions to get people to visit your store. 𝗕𝘂𝗶𝗹𝗱 𝗮 𝗦𝘁𝗿𝗼𝗻𝗴 𝗦𝗮𝗹𝗲𝘀 𝗙𝘂𝗻𝗻𝗲𝗹: Awareness: Attention-grabbing ads and posts. Interest: Shine with a stellar landing page (use reviews and countdown timers). Action: Smooth checkout and catch hesitants with cart abandonment emails. 𝗣𝗮𝗶𝗱 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀: Google Ads: Perfect for ready-to-buy shoppers. Facebook & Instagram Ads: Use carousels, videos, and retargeting. TikTok Ads: Engage with short, creative videos. 𝗢𝗿𝗴𝗮𝗻𝗶𝗰 𝗕𝘂𝘇𝘇: Post teasers, countdowns, behind-the-scenes content, and run giveaways. Use engaging hashtags to build viral potential! Black Friday Giveaways are perfect for generating massive interest in your brand when there are so many competitive offers. 𝗘𝗺𝗮𝗶𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: Teaser emails, FOMO emails, last chance reminders. Catchy subject lines work wonders! Build your email list fast with a well-timed giveaway before Black Friday and send out your offers to your new email list in time for your sale. 𝗢𝗻-𝗦𝗶𝘁𝗲 𝗣𝗿𝗼𝗺𝗼𝘁𝗶𝗼𝗻𝘀: Homepage Banner: Clear and urgent message. Pop-ups: Catch hesitant buyers with last-minute discounts. Checkout Page: Offer add-ons to increase order value. 𝗣𝗿𝗼𝗺𝗼𝘁𝗶𝗼𝗻 𝗜𝗱𝗲𝗮𝘀 𝘁𝗼 𝗧𝗿𝘆: Percentage Off, BOGO, Tiered Discounts, Discounted Bundles, Flash Sales. Keep your strategy simple, urgent, and crystal clear for record-breaking sales! Here's to your best Black Friday yet! 🎉 Source: 𝘚𝘶𝘱𝘭𝘪𝘧𝘶𝘭 𝘰𝘯 𝘠𝘰𝘶𝘛𝘶𝘣𝘦 #BlackFriday #MarketingStrategy #Ecommerce #SalesFunnel #PaidAds #EmailMarketing #SupplefulTips #DigitalMarketing