Beauty Broadcaster’s Post

What does White/Black Friday preparation look like for a typical marketing team? The savvy ones will have begun months earlier. They will have already agreed that the days of laser-focus on a four-day window are gone. Their efforts will have started with #appinstall campaigns outside of seasonal peaks, taking advantage of lower ad rates, lower CPIs, and lower CPAs. They will have built a user base already, so their preparation will have shifted from acquisition to retention and re-engagement. All of this is the natural reaction to competing platforms’ decisions to strengthen their relationships with their existing users. In other words, it is a self-perpetuating trend. https://lnkd.in/gK8bMwcU #blackfriday #whitefriday

Black Friday is quickly approaching ‼️👇 Are you ready for the biggest shopping spree of the year? 🛍️ This is a great opportunity to attract new customers and achieve record sales. But how do you differentiate yourself from your competitors and ensure your online store not only survives the onslaught of visitors, but makes the most of it? 📈 🔑 The key is in careful preparation! From site optimization to the use of authentic content to thoughtful marketing campaigns, every little detail can make the difference between customers buying from you or your competitors. In our new article, we share 10 proven tips to prepare your online store for Black Friday and ensure you don't miss any opportunities 💡. ➡️ All tips here: https://lnkd.in/gQxzafZ3 #BlackFriday #Ecommerce #Marketing #SalesTips #SalesStrategy

Black Friday Sales in Australia are on the rise, presenting a prime opportunity for businesses to excel during this major shopping event. Leveraging Google Shopping and PMAX campaigns is crucial to stand out in the competitive market. 🛍️ Here are key strategies to enhance your campaign performance: - Optimise your Google Merchant Center feed: Ensure top-quality product titles, descriptions, and visuals. Add custom labels like "Black Friday 2024" for improved campaign management. - Utilise competitive offers: Attract shoppers with clear discounts such as percentage-based or dollar-off deals, highlighted with sale badges in Google Shopping. - Activate Dynamic Remarketing: Re-engage potential customers with time-limited Black Friday offers to boost conversions. - Leverage PMAX for multi-channel reach: Extend your reach beyond Google Shopping to platforms like YouTube, Gmail, and Display Network to connect with customers throughout the buying journey. - Monitor key metrics in real-time: Keep track of conversion rates, CTR, and ROAS to maximise ROI and drive success during this competitive sales period. By implementing these strategic steps, businesses can effectively optimise their Google Shopping and PMAX campaigns for a successful Black Friday, paving the way for sustained success throughout the holiday season. 🚀 🎄 Can read the full blog by GMS Media Group below!! #blackfriday #gmsmediagroup #googleshopping #christmas2024 #blackfridaysales #googleads

Black Friday is around the corner! It's time to gear up your DTC store✨ If you're looking for tools to upgrade your BFCM campaigns this year, we’ve got some must-know strategies for you. From social proof to segmented offers, we focus on tips that will help you maximize conversion rates during this holiday season. Ready to crush Black Friday? Check out the full guide for insights from our partner, Loop Subscriptions, to set up a record-breaking BFCM campaign for your brand! 👇 https://buff.ly/3XIvLQY #BlackFriday #DTC #Ecommerce #BFCM #MarketingTips #HolidayShopping

Time for the main character in your Google Ads account for Black Friday. Your shopping campaign (both pMax and standard shopping) There will be a lot to your shopping campaigns, but today we'll focus on the product segmentation side of your shopping campaigns. For Black Friday i believe the most important factor will be product segmentation, to better control your budgets and bids on certain product groups. I usually focus all my energy on the product split between: - discounted products - normally priced products There is a lot of way to go about it, but the only way to effectively control your budgets and bids between these 2 product groups is to have them in 2 different campaigns If this isn't possible for you, i still recommend making the segmentation and adding it to a custom label, so you at the very least can monitor the metrics between them.

Black Friday is coming, and the ad wars are heating up! 🔥 Uncover the secrets to winning the Black Friday ad wars with our free guide. Gain competitive insights to: ⚖️ Compare your brand's Share of Clicks vs competitors 📊 See how your brand's market share stacks up against rivals 🤑 Identify the top spenders in your category Beauty, electronics, fashion, or home furniture – we've got you covered. 💪 Check out the guide now 👉 https://lnkd.in/dRcp2MYQ #blackfriday #paidsearch #retail #competitiveintelligence

🚨 Power Up Your Black Friday 2024 PPC Strategy with These Key Insights! 🚨 Last year’s Black Friday smashed records, and the trends are full of insights for optimising your 2024 campaigns. Here’s what worked and what you can learn from it: 💸 £7.5 Billion in Online Sales – Black Friday is now online-first, proving the power of a strong PPC strategy. 📈 Ad Spend Up 47% – Retailers spent big to stay competitive, driving higher costs but also huge potential returns. 📊 5.2% Google Ads Conversion Rate – High-intent shoppers flocked to Google, making it a top channel for well-optimised ads. 🛒 61% of Clicks on Shopping Ads – Shopping ads dominated, showing their value in attracting deal-seekers. 📱 73% of Traffic on Mobile – Mobile browsing was king, although desktop still converted better. Mobile optimisation is crucial. 🔄 41% of Sales from Retargeting – Retargeting was a major player, driving almost half of Black Friday sales. Don’t miss out on re-engaging interested shoppers. ✨ 2024 Tips: Start Early – Many shoppers start looking for deals well before Black Friday. Get your campaigns running early to catch their attention. Analyse Last Year’s Data – Dig into your own 2023 performance data to refine targeting and understand what resonated with customers. Mobile is Essential – Ensure your entire user journey, from ad to checkout, is mobile-friendly and seamless. Takeaway: A mobile-first, data-driven, and retargeting-focused PPC strategy can make all the difference this Black Friday! 🎯 Sources: https://lnkd.in/dRS9SN2K https://lnkd.in/d_GE6gyP https://lnkd.in/d8wSPrQv #BlackFriday #PPC #Ecommerce #DigitalMarketing #MarketingTips

Insightful article from The Drum that delves into the evolving landscape of Black Friday. 📈🛍️ https://lnkd.in/e6DShtDS This piece highlights how the focus is shifting from mere discounts to creating memorable experiences. In a world where consumers are increasingly savvy, brands are finding success by building awareness and trust well in advance of the sales. Key takeaways include : 🗓️ The importance of a month-long strategy rather than a single-day focus. 🎀 The need for authenticity and transparency in promotions. 🌺 Creative approaches to engage consumers and enhance brand value. This is crucial reading for anyone in e-commerce and digital marketing! #Ecommerce #BlackFriday2024 #MarketingStrategy #CustomerExperience #WebDevelopment

We spent £200k+ on over 2,000 ads as an agency over Black Friday. Below you can see the result of this (figuratively and physically). Most importantly here's what we've learned so far: 💰 BFCM + November 2024 could be one of the biggest on record, with current sales performance around 20% up on average for our clients YoY. 👛 Customers have really waited this year but spent big today as a result. Perhaps a combination of the cost of living, budget and the lateness of this year's BF, consumers have been much more patient with their spending, waiting until the last few days in which to buy. Those that broke early and offered deals earlier than BF largely saw this activity paying back. But the majority of sales have come today and likely will come over the weekend. 📅 the late date of Black Friday has forced a lot of brands to be more creative with their offers, utilising multiple offers that change over time to keep things fresh. ⬛ the concept of Black Friday is still a thing and brands are still being led by consumers on this. While many brands treat November as basically Black November, running offers throughout the month, consumers still view today (e.g. Black Friday) as the day they buy. 👚👗 Brands that have seen the best success, particularly in the lead up to BFCM, have utilised product bundles and deals on product combos to (a) keep product offers more varied and (b) generate higher AOVs while waiting for the bigger discounts to kick in from today

Boost Your Christmas Sales Strategy    As November and December approach, it’s crucial for businesses to understand consumer spending trends to connect with customers effectively. Did you know that 4.1 million Bauer listeners plan to start Christmas shopping in November and 5.4 million will be making purchases on Black Friday?  (42% above the national average) Our guide offers tips on reaching these eager shoppers and maximising your sales this season.    Explore our top tips and learn how to make the most of November-December sales opportunities. https://lnkd.in/ewRTdv3S