Beauty Broadcaster reposted this
David Ogiste’s roundup of small-scale brand activations highlights a big trend: brands are stepping out of digital spaces to create intimate, in-person experiences that immerse customers in their world. From Glossier, Inc.’s NYC pop-ups to Prada Group’s flower cart and rhode skin’s photobooths that had queues around the block—these activations prove you don’t need a huge footprint to leave a lasting impression. The takeaway? A perfectly placed activation can make your brand unforgettable. It’s about creating moments that feel personal and accessible. Brands are definitely thinking inside the (small) box to deliver big experiences. #BrandExperience #MarketingTrends #CustomerEngagement
Does size matter? When it comes to brand experience, a lot of people think it does. But brands are creating smaller activations that are still having a big impact. 📌 Glossier - Their vending machine, photo booth and custom charms pop-up, toured across NYC this summer. 📌 1664 Blanc - This small bar and photobooth popped up outside Selfridges to celebrate London Fashion Week. 📌 Prada - The fashion label tapped into two trends in one with this small flower cart activation to promote their new fragrance and range. 📌 Hermes - They have been travelling their kiosk around the world for a few years now, making small changes to fit with local cultures. 📌 Loro Piana - This newsstand was taken over with thistles to showcase the luxury brand’s heritage. 📌 Pleasing - This small truck went on the road across LA this summer promoting SPF 4 Life. 📌 Rhode - The photobooth first popping up at Coachella, has appeared in London, Ibiza, Miami and LA, with queues around the corner to get inside. 📌 Louis Vuitton - Not one to be left out on a brand experience trend, they popped up with a newsstand in Dubai to launch their city guides. All these campaigns have had a fantastic impact but didn’t take up much more than 3M x 3M. So, does size matter?
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