Beauty Broadcaster reposted this
𝗞𝗘𝗘𝗣𝗜𝗡𝗚 𝗜𝗧 𝗥𝗘𝗔𝗟𝗅 The era of perfectly polished, ad-like photos on brand feeds is fading fast. Today’s audiences crave authenticity, and the 𝗯𝗿𝗮𝗻𝗱𝘀 𝘁𝗵𝗮𝘁 𝘄𝗶𝗻 𝗮𝗿𝗲 𝘁𝗵𝗲 𝗼𝗻𝗲𝘀 𝘁𝗵𝗮𝘁 𝗲𝗺𝗯𝗿𝗮𝗰𝗲 𝗰𝗮𝘀𝘂𝗮𝗹, 𝗻𝗮𝘁𝗶𝘃𝗲 𝗰𝗼𝗻𝘁𝗲𝗻𝘁. Think photo dumps, lo-fi images, and UGC—because nothing resonates more than real people using and loving your products. Here’s why this matters: 💡 Treat your brand’s feed like a personal account—keep it human and relatable. 💡 UGC brings your brand to life through your customers’ experiences. 💡 Casual doesn’t mean careless—strategic “casual” builds trust and narrows the distance between brands and their audiences. With #CyberMonday and the #HolidayShopping frenzy in full swing, there’s no better time to double down on this strategy. #SocialMediaMarketing #HolidayShopping2024 #BrandStrategy
CMO @ AJ Marketing | I help brands boost their sales up to 100% in 90 days with authentic influencer marketing campaigns 🚀
Stop posting high-polished photos on your brand’s feed Learn from these viral brands instead 👇 In 2025, social media marketing is about to get as casual as possible Customers are tired seeing ad-like product pictures One trend that I’ve noticed is how viral brands are treating their social media account like a personal account. Photo dumps, UGCs, and lo-fi pics are IN! This is because customers are flooded with ads everyday they want to see NATIVE CONTENTS! Let’s break down some of great examples: Rhode → very casual pics of founder Hailey Bieber → UGC contents from influencers → humanizing the brand by showing the people who use Rhode Gymshark → UGC contents of their athletes → Lo-fi pics taken through iPhone with no professional lighting → Keeping their feed as native as possible SPRINTER → UGC contents from lifestyle influencers → Product placements in casual photo dumps → Mixing lo-fi photos with professional ones Alo Yoga → UGC contents from lifestyle influencers → Mixing lo-fi photos with professional ones → Humanizing the brand by selling a lifestyle Social media marketing is going to transform in 2025 Brands need to adapt their strategy in accordance to the customer’s social media behavior to succeed! What do you think of these examples? Repost with your thoughts and share with me your favorite brands on social media in the comments below!
