Louis Vuitton x Murakami: A nostalgia play that’s turning heads and filling queues. ✨ David Ogiste’s take perfectly captures the brilliance: Immersive pop-ups, Tamagotchi prizes, and art that sparks queues around the block. Nostalgia marketing works when it’s paired with innovation—because emotions drive loyalty, and experiences drive sales. #NostalgiaMarketing #BrandExperience #LuxuryInnovation
Louis Vuitton keeps redefining how luxury brands collide with modern art. Now they’re back with Takashi Murakami - the artist who kicked off the trend. This partnership, born in 2002 under Marc Jacobs, was a game-changer. Murakami set new standards for how brands embraced boundary-pushing art. Taking the Louis Vuitton monogram and drenching it in 33 vibrant colours. A logo unchanged for nearly a century became a work of art for Murakami. In 2025, this collection is less a reinvention of that art and more a revival. A nostalgic throwback made fresh for Gen-Zendaya. What is new is how Louis Vuitton and Murakami embrace brand experiences. Popping up in London, Milan, NYC, Seoul, Singapore, Shanghai, and Tokyo. Immersive spaces, each open for a few weeks and all blending cafés, cinemas, and vending machines into a retail experience. They even included a Tamagotchi revival as part of the vending machine prizes. Of course, people turned up in their numbers, with queues around the corner. That formula of brand, artist and experience keeps on working. Have you had the chance to check this out?