MarTech Invest

🎄✨ MarTech Invest: Your go-to for the latest marketing tech trends, tools, and insights wraps up 2024 with this final edition of the year! Highlights include: AI in Marketing: Transforming campaigns and workflows with innovative tools. SEO for the AI Era: Staying ahead with conversational content and multi-modal strategies. Banzai’s Big Move: Redefining video marketing with the OpenReel acquisition. Data Privacy Challenges: Navigating fragmented U.S. state laws to build trust. From all of us at ClickZ.com, thank you for joining us this year. Wishing you a joyful holiday season and a prosperous 2025! 🌟 See you in January for more MarTech magic. #MarTechTrends #DigitalMarketing #MarketingTechnology

MarTech Invest Weekly 🚀 💡 AI-Driven Ad Spend Takes Over Digital ads are set to surpass $1 trillion in 2024, with Google and Meta leading the way. AI isn’t optional—it’s essential. Are you ready to compete? 📧 Emails Go 3D Codazen’s immersive email tech launched on Cyber Monday. Imagine your campaigns in 3D—engaging, interactive, unforgettable. The future of email marketing is here. 🛒 Google Gemini Redefines Shopping Voice, visuals, and AI-powered insights—Google Gemini is transforming how we shop and search. But with data privacy concerns, can brands strike the balance? 🤖 Generative AI: Your Marketing Wingman From content creation to analytics, AI is your ultimate co-pilot. Less grunt work, more big ideas. Are you using it to its full potential? #MarTechUpdates #DigitalAdvertising #AIRevolution #MarTech

Avatar aesthetics are taking center stage. 📱✨ Pinterest Predicts 2025 reveals a rising trend: Gen Z and Gen X are designing their digital personas with personalized hair, outfits, and accessories. 𝗜𝘁’𝘀 𝘀𝗲𝗹𝗳-𝗲𝘅𝗽𝗿𝗲𝘀𝘀𝗶𝗼𝗻, 𝗿𝗲𝗱𝗲𝗳𝗶𝗻𝗲𝗱. For marketers, this signals a shift in how brands can engage digitally. Imagine enabling editable avatars for your customers—allowing them to explore your products while showcasing their unique style. It’s a personalized gateway to deeper brand connection. The question is, how will your brand level up to meet this trend? #PinterestPredicts2025 #Martech #DigitalPersonalization

MarTech Invest: This Week’s Must-Knows 🤖 Generative AI is rewriting the rules for business operations. How are you using AI to scale and connect? 🌐 Ethical Advertising: AI-driven personalisation vs. consumer privacy—are your campaigns building trust or risking it? 📊 Black Friday Hits $74.4B: With over half of sales via mobile, is your strategy ready for the mobile-first era? 🛡️ Malvertising Alert: Sophisticated ad scams on Google and Bing are on the rise. How secure are your platforms? 🧠 Causal AI: Move past guesswork—are you uncovering why your strategies work? Dive deeper into these trends and insights in this week’s newsletter: https://lnkd.in/eDHS6KQM #MarTech #AI #BlackFriday #DigitalMarketing #Cybersecurity

This week, the boundaries of AI-human interaction are being pushed in ways we only dreamed of. Imagine #AI holograms engaging in real-time, natural conversations—no scripts, no pre-recorded content, just authentic, context-aware interactions. Here’s why this matters: ↳ 𝗛𝘆𝗽𝗲𝗿-𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗲𝗱 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝘀: AI avatars that respond in real-time, creating deeper customer connections. ↳ 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝘀𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴 𝗮𝘁 𝘀𝗰𝗮𝗹𝗲: From ultra-realistic facial mapping to emotive speech, #GenerativeAI is turning imagination into reality. ↳ 𝗩𝗲𝗿𝘀𝗮𝘁𝗶𝗹𝗶𝘁𝘆 𝗮𝗰𝗿𝗼𝘀𝘀 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝗶𝗲𝘀: Retail, healthcare, education, corporate training—the possibilities are endless. The future is interactive. #AWSreInvent #AIInnovation

🔍 Fresh tech insights while you digest that turkey! This week's MarTech scoop: 🍎 Apple challenges Google's search dominance with AI integration, while the DOJ vs Google ad-tech trial could reshape digital advertising. Tech moves: Luma AI's Dream Machine hits 25M users, and @Bitly expands into conversational commerce with new text-to-pay integrations. 🔢 Data win: The New York Times shows the power of first-party data, boosting digital revenue through enhanced ad targeting. Quick NFL stat: Pregame ads are now delivering 12% higher engagement than primetime - perfect timing for those Thanksgiving games! #MarTech #AdTech #DigitalMarketing #TechNews #MarketingInnovation https://lnkd.in/ejqHtY9v

Are There Two Black Fridays Now? We’ve been diving deep into the data of Fospha’s BFCM eCommerce Report, and this year is sparking some big questions... 1. Do ad spend spikes align with where brands expect conversions? 2. Are CACs shifting dramatically from “Black Friday Eve” to the main event? Spoiler: it’s complicated. Fospha's report will be released to the public soon – comment “BFCM” below to get first access when it drops 🔔 #BFCM #Fospha #AdPlatforms #DTC #eCommerce ClickZ.com

This holiday season, RIMOWA isn’t just selling luggage—they’re weaving stories. Partnering with French illustrator Vincent Mahé, they’ve crafted a campaign that celebrates life’s milestones, from career achievements to family reunions. Here’s why this approach stands out for marketers in the travel industry: 1️⃣ 𝗘𝗺𝗼𝘁𝗶𝗼𝗻-𝗱𝗿𝗶𝘃𝗲𝗻 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 By connecting their products to meaningful moments, Rimowa creates a sense of belonging and purpose. It’s no longer about the suitcase itself but the memories it helps create. A great lesson for brands: 𝗲𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹 𝗿𝗲𝘀𝗼𝗻𝗮𝗻𝗰𝗲 𝗰𝗮𝗻 𝗲𝗹𝗲𝘃𝗮𝘁𝗲 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗯𝗲𝘆𝗼𝗻𝗱 𝗶𝘁𝘀 𝗳𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝘃𝗮𝗹𝘂𝗲. 2️⃣ 𝗖𝗿𝗼𝘀𝘀-𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗶𝘁𝘆 Collaborating with an artist brings a fresh visual narrative to the campaign, giving it depth and cultural relevance. It’s a reminder that partnerships outside your industry can offer new ways to engage your audience and stand out in a crowded market. Rimowa’s campaign shows us that when a brand becomes a companion to life’s journeys, it becomes much more than a product—it becomes a partner in adventure. #TravelMarketing #HolidayCampaigns #RIMOWAHoliday

The trillion-dollar AI race is here, and it’s reshaping marketing as we know it. The post from Luke Matthews highlights a critical challenge: 𝘄𝗵𝗶𝗹𝗲 𝗔𝗜 𝘁𝗼𝗼𝗹𝘀 𝗮𝗿𝗲 𝗲𝘃𝗲𝗿𝘆𝘄𝗵𝗲𝗿𝗲, 𝗼𝗻𝗹𝘆 𝗮 𝗳𝗿𝗮𝗰𝘁𝗶𝗼𝗻 𝗽𝗿𝗼𝗱𝘂𝗰𝗲 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝘁𝗵𝗮𝘁 𝗿𝗲𝘀𝗼𝗻𝗮𝘁𝗲𝘀 𝘄𝗶𝘁𝗵 𝗿𝗲𝗮𝗹 𝗵𝘂𝗺𝗮𝗻 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲𝘀. One standout takeaway: choosing the right AI tools isn’t just about functionality—it’s about understanding their development, compliance, and real-world impact. Tools that don’t save you time or meet quality expectations aren’t assets; they’re distractions. An additional layer to consider: AI’s ability to scale creativity without sacrificing authenticity. The line between “human” and “automated” content is blurring, and in 2025, this will define success in marketing. Brands that treat AI as a collaborator—rather than a shortcut—will lead the way. #MarTech #AIinMarketing #CreatorEconomy #MarketingInnovation

Our weekly MarTech newsletter just dropped❗️ The ClickZ MarTech Weekly Newsletter is packed with insights to keep you ahead in the ever-evolving world of technology-driven marketing: 📣 Strategic Insights: Oracle's exit from ad tech signals a new era—learn how identity-powered systems can future-proof your marketing approach. ✨ Sustainability and Tech: Only 21% of organisations fully leverage technology for sustainability goals. It’s time to align tech with your mission. ✨ Digital Dominance: Digital ads now capture 80%+ of ad spend—are your budgets aligned with the future? ✨ Proactive vs. Reactive Marketing: Balance is key to staying competitive—know when to plan and when to pivot. Read more below 👇 https://lnkd.in/eK33S4tP #MarTech #DigitalAdvertising #MarketingStrategies #SustainabilityGoals #AIInnovation