ClickZ.com 2024 Unwrapped🎁 ClickZ has had a bit of a makeover: we’ve refreshed the brand and transitioned to beehiiv. Here’s what’s been happening: 👉 Over 70 posts live and counting. 👉 Numbers? Pretty impressive: 35.9% average OR (😱) and a 1.7% CTR (😎). 👉 We’ve fine-tuned our content to guide 20.7K senior marketers and CMOs in mastering brand and performance strategies. And yes, our “6 Steps to Your Next SMO Role” newsletter edition? 1.6K clicks. Not too shabby. 👉 We've partnered with top brands like HubSpot to feature in our newsletter, and we're always open to exploring new collaborations (ping Patrick Brophy for a partnership opportunity). ClickZ.com is just getting started. We’re expanding to cover audiences bigger than Sedona 🌵— cacti are cool, but our ambition is take our marketing insights global. ClickZ’s segment newsletters are rolling out, each one unpacking key marketing categories... Stay tuned. Big thanks to the Beehiiv team, especially Luke Graves 🐝 and Viktor T.. Let’s keep this momentum going into 2024! #Marketing #DTCMarketing #ClickZ #2024 #2024Unwrapped
ClickZ.com
Technology, Information and Internet
New York , NY 7,481 followers
Discover trends, tools, and tech shaping marketing. Get industry-specific insights and expertise right here.
About us
ClickZ is a leading digital marketing intelligence platform, providing in-depth insights, news, and analysis for professionals across the online marketing industry. As a trusted resource, we empower marketing professionals with actionable strategies and updates on SEO, social media, email marketing, and more, supporting them in navigating the dynamic digital landscape. Expanding our commitment to actionable insights, ClickZ now offers a series of targeted newsletters for direct-to-consumer (D2C) marketing professionals across specific verticals. These newsletters deliver tailored industry trends, best practices, and opportunities for growth, helping niche marketers stay competitive and informed in their fields. ClickZ.com is part of the ClickZ Group and is owned by Contentive Media.
- Website
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http://www.clickz.com
External link for ClickZ.com
- Industry
- Technology, Information and Internet
- Company size
- 11-50 employees
- Headquarters
- New York , NY
- Type
- Privately Held
- Founded
- 1997
- Specialties
- digital marketing, online marketing, email, search, social media, digital marketing stats, digital marketing events, martech, adtech, and technology
Locations
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Primary
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31 Hudson Yards, 11th Floor New York
New York , NY 100001, US
Employees at ClickZ.com
Updates
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🌟 Final Call: Join ClickZ at CES 2025! 🌟 CES is just around the corner, and ClickZ is gearing up to spotlight the leaders and innovators shaping the future. Don’t miss your chance to be part of our exclusive CES interviews! 📣 Share your vision. Highlight your latest innovation. Inspire a global audience of decision-makers. This year, we’re proud to partner with Hive Perform and Fospha, bringing data-driven insights and actionable benchmarks to amplify your story and ensure your message resonates far beyond CES. 🚀 Be part of the conversation shaping 2025. Secure your interview today. 🔗 Reserve Your Spot Now - https://lnkd.in/d7iUVWXE Let’s make CES 2025 unforgettable—together. #ClickZatCES #CES2025 #Innovation #Leadership #AI #MarketingAnalytics
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🚨 CES 2025: The Innovation Stage Is Set! 🚨 ClickZ is heading to CES, where industries converge and innovation takes center stage. We’ll be reporting live, connecting with leaders, and capturing the ideas shaping the future of business. 💡 This year, we’re hosting exclusive interviews from the Aria Hotel with visionary thinkers to spotlight groundbreaking ideas, showcase new innovations, and engage our global audience of decision-makers. 📣 Be part of the conversation shaping 2025. Join us at CES for an exclusive interview to share your story and showcase your vision. 🔗 Secure Your Interview Spot Today - https://lnkd.in/d7iUVWXE #ClickZatCES #CES2025 #Innovation #Leadership #AI #MarketingAnalytics
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ClickZ x CES 2025! 🎉 From January 6-10, ClickZ.com will be on the ground at #CES, sharing insights, reporting live, and interviewing the top innovators shaping the future of tech and marketing. Stay tuned as we explore breakthroughs in: ➡️D2C Advertising: Smarter strategies for driving sales. ➡️Sales Optimization: AI-powered performance tools. ➡️B2B Insights: Actionable data for better campaigns. Follow us & subscribe to our newsletter for exclusive updates and insights—you won’t want to miss it! 👉 Subscribe here: https://lnkd.in/eSi93_Rv #CES2025 #CES #Martech #Adtech #AI Lee Arthur Sonia Omar Tamara K. Marina Mouka Chirasmita Amin Zihan L. Sophie B.
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🚀 2024's defining marketing moments are here! Dive into the campaigns, trends, and strategies shaping the future of digital marketing. From game-changing innovations to lessons from top brands, this is your go-to guide to staying ahead in a competitive landscape. 🌟 #MarketingTrends #DigitalInnovation #MarketingStrategy #ClickZ
The Defining Marketing Moments of 2024
ClickZ.com on LinkedIn
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In this week's edition of the ClickZ digest, read about how innovation meets customer value. Discover the story of how Adobe keeps redefining loyalty, growth and market dominance. Tell us your thoughts below! #Adobe #SubscriptionEconomy #DigitalTransformation #ARR #CustomerLoyalty #GrowthStrategy #RecurringRevenue #CreativeTech #BusinessInnovation #DigitalMarketing #TechTrends #Leadership
Adobe's $17B Subscription Strategy
ClickZ.com on LinkedIn
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In this week's edition of the ClickZ digest: From shifting spending priorities to innovative shopping methods, brands have to adapt to meet customer expectations. Explore the top 3 shopping trends this season. Let's unwrap insights together! #holidayshopping #retailtrends #ClickZ
3 Holiday shopping trends brands should expect
ClickZ.com on LinkedIn
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Disney's “The Boy & The Octopus” ad shows us one simple truth: 𝗲𝗺𝗼𝘁𝗶𝗼𝗻 𝗯𝗲𝗮𝘁𝘀 𝗽𝗿𝗼𝗺𝗼𝘁𝗶𝗼𝗻 𝗲𝘃𝗲𝗿𝘆 𝘁𝗶𝗺𝗲. This is the kind of storytelling that marketers dream of: ↳ Prioritize feelings over features—focus on values, not just visibility. ↳ Craft narratives that resonate universally, transcending demographics. 𝗠𝗮𝗸𝗲 𝘁𝗵𝗲𝗺 𝗳𝗲𝗲𝗹, 𝗻𝗼𝘁 𝗷𝘂𝘀𝘁 𝗯𝘂𝘆. What stories is your brand telling this holiday season? #HolidayMarketing #EmotionalBranding #Disney
Founder, WAY·NIK Works Marketing | Author | Accredited Member of The Institute of Practitioners in Advertising (MIPA) | Follow for posts about how to win more customers and grow your brand
Disney’s 2024 Christmas ad isn’t just an ad It’s pure magic. Every year, brands compete for our hearts with holiday ads. But this one? Disney’s “The Boy & The Octopus” Christmas ad for 2024 is in a league of its own. Here’s why it’s a storytelling masterpiece: 1️⃣ Emotion Over Product This ad isn’t selling merch—it’s selling magic. The story revolves around the warmth of family, nostalgia, and the wonder of childhood. One standout moment? A child handing over a cherished ornament to their sibling, perfectly capturing the bittersweetness of growing up. 2️⃣ Universal Themes From the excitement of decorating for Christmas to the quiet reflections on the passage of time, it taps into emotions we all share. No matter who you are or where you are, it resonates. 3️⃣ Perfectly Paced Storytelling From the very first frame, you’re drawn into the world they’ve created. The stunning visuals, the carefully chosen music, and the little heartfelt moments all build to an ending that tugs at your heartstrings. 🎁 Takeaway for Marketers: ↳ Great storytelling isn’t about showing your product—it’s about making people feel something. ↳ Your brand’s values, emotions, and aspirations should shine brighter than your logo. ↳ The best ads don’t sell—they connect. Disney reminds us that the magic of marketing isn’t in the details—it’s in the feeling. 💬 What’s your favorite holiday ad of all time? ♻️ Share this with your team to bring some storytelling magic to your next campaign! ✅ Follow Tom Wanek for weekly insights into creative campaigns and bold branding.
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In our latest edition of the ClickZ weekly digest, read about how this Black Friday, it's not just about sales numbers, it is about measuring long term growth. Are you tracking metrics that matter the most? Check it out and let us know, what you are focusing on this season? #BlackFriday #CustomerInsights #DigitalMarketing #ClickZ
Are you measuring what really matters this Black Friday?
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🗻 or 🗻🗻? Is Black Friday splitting into a multi-day shopping peak period? 👇Read below for more #BFCM #DTC #eCommerce #Marketing
Are There Two Black Fridays Now? We’ve been diving deep into the data of Fospha’s BFCM eCommerce Report, and this year is sparking some big questions... 1. Do ad spend spikes align with where brands expect conversions? 2. Are CACs shifting dramatically from “Black Friday Eve” to the main event? Spoiler: it’s complicated. Fospha's report will be released to the public soon – comment “BFCM” below to get first access when it drops 🔔 #BFCM #Fospha #AdPlatforms #DTC #eCommerce ClickZ.com