As we close out the year, the final TikTok Insider Newsletter of 2024 is packed with insights to help you master TikTok marketing in 2025. Here's what’s trending: 🌟 Social Commerce Surge: TikTok Black Friday sales tripled to $100M, with small businesses benefiting from the platform's e-commerce push. ❄️ #WinterWonderland Partnership: TikTok merges physical and digital shopping experiences, showcasing its live selling innovation. 🏆 Very’s Ad Win: The Coral flamingo campaign achieved a rare 5-star rating, highlighting the value of consistent, engaging creative. 🎯 Shop Credits: TikTok uses incentives to grow its U.S. user base and strengthen in-app shopping amid regulatory challenges. This edition also features tips for optimizing TikTok ads, insights into e-commerce ad spend trends, and strategies for calculating CAC efficiency as you plan your 2025 budget. Catch the full issue here: https://lnkd.in/eZA78YN6 🎄 From all of us at ClickZ TikTok Insider, happy holidays! See you in the new year with more tools to keep your brand trending. #TiktokStrategy #ECommerceMarketing #MarketingStrategy #MarketingInnovation #AdPlatforms #InfluencerMarketing
ClickZ TikTok Insider
Technology, Information and Media
In-depth insights and analysis on trends shaping social media and short-form video innovation.
About us
ClickZ Tiktok Insider provides in-depth insights and expert analysis on the most impactful news and trends shaping the social media and video marketing market. Our weekly newsletter and content focus on niche topics relevant to social media innovation, short-form video trends, engagement strategies, creator economy dynamics, and platform-specific events. ClickZ Tiktok Insider is a leading resource, operated by ClickZ Group and owned by Contentive, delivering essential knowledge and insights that digital marketers and creators at TikTok need to drive growth. Discover more industry insights and subscribe on our subscription page: https://tiktok-insider.clickz.com/subscribe
- Website
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https://tiktok-insider.clickz.com/
External link for ClickZ TikTok Insider
- Industry
- Technology, Information and Media
- Company size
- 11-50 employees
- Headquarters
- New York
- Founded
- 2024
Updates
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This week’s #ClickZTikTokInsider dives into the platform’s record-breaking success: ➼ In-app sales tripled on Black Friday, fueled by celebrity endorsements and live shopping events. A third of these purchases supported small businesses—proof that TikTok is reshaping Western consumer habits. ➼ With 11.9M new buyers in 2024, TikTok Shop’s growth is powering US social commerce. But, as the initial hype wears off, how will brands maintain momentum? ➼ Rising CPM rates signal TikTok’s growing dominance in digital advertising. For luxury brands, this presents new opportunities to engage with a high-value audience. Explore how TikTok’s innovative features and fast-paced trends are shaping the future of marketing. Get the full breakdown here: https://lnkd.in/eyi42ZtX #SocialCommerce #TikTokMarketing #EcommerceTrends
ClickZ TikTok Insider Newsletter - 12.12.2024
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TikTok cracked the code for smarter ad performance. Ray-Ban’s results with TikTok’s Smart+ Catalog Ads say it all. The numbers are proof that TikTok’s AI-powered tools are changing how brands connect with customers. The brilliance of Smart+ lies in its simplicity for marketers and its sophistication under the hood. It frees up brands to focus on what matters most: creating authentic connections. Kudos to the TikTok team for delivering results-driven innovation! #TikTokAds #DigitalMarketing #EcommerceMarketing
Ray-Ban’s Winning Formula 🌟 By embracing TikTok’s Smart+ Catalog Ads, Ray-Ban streamlined their campaigns and achieved game-changing results: 📈 42% increase in ROAS 💰 50% lower cost per acquisition ⚡ 47% jump in conversion rates Ready to unlock next-level performance? Let TikTok do the heavy lifting: https://bit.ly/480EjHU 🔗
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Your weekly TikTok-focused newsletter is here: 🛍️ TikTok tests direct product links, opening new doors for streamlined shopping and affiliate partnerships with platforms like Amazon. A bold step toward cementing its role as a retail powerhouse amidst U.S. regulatory challenges. 🤝 Holiday influencer marketing tips: Collaborate with niche influencers (think #cosychristmas advocates) to drive authentic engagement and boost visibility during the holiday rush. 🔗 Platform link policies are evolving: TikTok and Snap Inc. limit external links, while Facebook and Instagram restrict link reach. Mastering these strategies is key to optimizing digital traffic and sales. https://lnkd.in/eqv_52Y8 💡 Sign up for more actionable insights: https://lnkd.in/eFwHEeYm #TikTokMarketing #EcommerceTrends #InfluencerStrategy
ClickZ TikTok Insider Newsletter - 12.05.2024
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Couldn't agree more—TikTok is a search engine in its own right. Beth Thomas's point about brands and agencies overlooking this is spot on. TikTok is changing how users discover brands and content. If people are searching for solutions, trends, or inspiration directly on TikTok, how can your brand show up in those results? Are your videos optimized for search terms your audience might use? 𝗧𝗵𝗲 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻 𝗶𝘀 𝘄𝗵𝗲𝘁𝗵𝗲𝗿 𝘆𝗼𝘂𝗿 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗶𝘀 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰𝗮𝗹𝗹𝘆 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗲𝗱 𝘁𝗼 𝗰𝗮𝗽𝘁𝘂𝗿𝗲 𝘁𝗵𝗶𝘀 𝗺𝗮𝘀𝘀𝗶𝘃𝗲 𝘀𝗲𝗮𝗿𝗰𝗵 𝘁𝗿𝗮𝗳𝗳𝗶𝗰. Because if you're not showing up in these searches, your competitors will. #SocialMediaMarketing #TikTokForBusiness #SearchEngineOptimization
Maybe it’s because I worked at TikTok, but people are seriously sleeping on search. I went to a social event last week, there was a panel with SMMs from huge global brands on stage as well as reps from the agency that were hosting. When they were asked about TikTok being used for search and TikTok content appearing in SERPs no one answered or gave any comments on the question (?) Almost 3 years ago I started talking about TikTok being a new search engine, and this is now a reality (as it was then, but not widely recognised). For no one to have any thoughts or comments on that topic, blew my mind. So again, what may be obvious to you and what you’re seeing happening on social and wider, may not be obvious to others. If you’re not looking at search data on your content and how you could utilise this, it’s time to start.
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ClickZ TikTok Insider reposted this
Are There Two Black Fridays Now? We’ve been diving deep into the data of Fospha’s BFCM eCommerce Report, and this year is sparking some big questions... 1. Do ad spend spikes align with where brands expect conversions? 2. Are CACs shifting dramatically from “Black Friday Eve” to the main event? Spoiler: it’s complicated. Fospha's report will be released to the public soon – comment “BFCM” below to get first access when it drops 🔔 #BFCM #Fospha #AdPlatforms #DTC #eCommerce ClickZ.com
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ClickZ TikTok Insider reposted this
This holiday season, Walmart is proving that value and innovation are a winning combination, especially with younger shoppers. The retailer has become a favorite for Gen Z and millennials and is also attracting higher-income households—a group traditionally loyal to competitors like Target. Here’s what’s driving the shift: ✔ 𝗔𝗳𝗳𝗼𝗿𝗱𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗺𝗲𝗲𝘁𝘀 𝗮𝘀𝗽𝗶𝗿𝗮𝘁𝗶𝗼𝗻: Walmart’s focus on offering high-value discretionary products and competitive pricing resonates with inflation-conscious consumers. ✔ 𝗦𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝘀𝗮𝘃𝘃𝗶𝗻𝗲𝘀𝘀: Leveraging platforms like TikTok, Walmart connects with Gen Z by showcasing trendy products and affordable “dupes,” making it a cool, budget-friendly destination. ✔ 𝗘-𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗲𝘅𝗰𝗲𝗹𝗹𝗲𝗻𝗰𝗲: With a 22% leap in online sales, Walmart demonstrates how digital investments pay off during peak shopping seasons. While Walmart’s success highlights the importance of aligning with customer expectations, it’s also a reminder for marketers to double down on value-driven strategies and a seamless omnichannel experience this Black Friday and Cyber Monday. https://lnkd.in/eDv__fBy #RetailMarketing #WalmartInsights #GenZShopping #HolidaySales
Target is spiraling as Gen Z and affluent customers fall in love with Walmart
fortune.com
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ClickZ TikTok Insider reposted this
Brilliant insights from Alexandra Clémence on Loewe’s unconventional approach to luxury marketing. 👏 While many brands stick to the “follow the money” rule, Loewe is flipping the script—targeting Gen Z on TikTok with authenticity and community. It’s about planting the seeds for long-term loyalty. A scented candle today, a luxury bag tomorrow. #LuxuryMarketing #TikTokStrategy #FutureOfLuxury
Helping businesses and entrepreneurs elevate their social media presence | Luxury Marketing & Strategy | In between Geneva & Barcelona
Gen Z Can't Afford Luxury? Loewe Doesn't Care. Luxury marketing 101: Follow the money, follow the boomers. Right? Wrong. Enter Loewe's CMO Charlie Smith A visionary with a different playbook. A strategy that's turning heads. And raising eyebrows. Here's the bold move: They're going all-in on TikTok. Yes, TikTok. Gen Z's playground. Not luxury's traditional territory. But Loewe isn't just selling. They're seeding. They're growing. They're playing chess while others play checkers. Now, let's talk strategy. Start small: • A scented candle for their first apartment • A perfume for their first job • A cardholder for their first salary Each purchase? A stepping stone. Each interaction? Building brand love. Every TikTok? Crafting tomorrow's luxury consumer. This is where the magic happens. Boomers drive today's profits. But Gen Z? They're shaping tomorrow's luxury landscape. They're defining what's cool. What's relevant. What matters. The secret sauce? Loewe gets it: ⤷ Authenticity beats perfection ⤷ Raw beats polished ⤷ Real beats staged ⤷ Community beats exclusivity And here's the knockout punch... Other brands chase quarterly results. Loewe? They're building a legacy. One TikTok at a time. One small purchase at a time. One future luxury consumer at a time. Smart? No. Brilliant.
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The latest insights from #ClickZTikTokInsider is here! Affiliate links in comments? TikTok’s expanded affiliate marketing program is making waves. Creators can now link directly to product pages, opening new revenue streams and boosting in-stream shopping. But for brands, there’s a catch—promotions aren’t pre-vetted, meaning a careful eye is needed to maintain authenticity and trust. In the U.S., TikTok is planning big moves with trademarks for #TikTokGo and #TikTokPayLater. These initiatives are set to bring mini-apps and buy-now-pay-later options into the platform, echoing Douyin’s success in Asia and expanding TikTok’s dominance in the social commerce space. 💡 Bonus innovation: TikTok’s AI-powered Symphony Creative Studio is now available to all business users, simplifying video creation with features like AI avatars and translation. It’s all about making content creation smarter, faster, and more effective. 👉 Read the full newsletter here: https://lnkd.in/evMwuwU9 and stay in the know with TikTok's latest updates: https://lnkd.in/eFwHEeYm #TikTokMarketing #SocialCommerce #AIInnovation
ClickZ TikTok Insider Newsletter - 11.21.2024
tiktok-insider.clickz.com
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The shift from brand-controlled content to creator-led commerce is the future. And let’s be honest, the creators dominating this space are not here to ask for permission. For brands, it’s a tough pill to swallow, but this is where the growth is. Authentic, unfiltered, and designed to convert. For those willing to adapt? The opportunities are massive. #TikTokShop #CreatorCommerce #SocialSelling
E-Com Investor & Podcast Host | Keynote Speaker | Multiple Exits| Avid Golfer, Biker + Hiker | Dad Of 3 | CEO + CMO | Mastermind Host
Last week I talked to a CMO of a 10-figure brand about TikTok Shop... (and what we talked about honestly surprised me) 😲 They are still scared to get on the platform... 😬 The biggest reason? They won't have control over the CONTENT affiliates make. Even though they know the massive opportunity that TikTok shop brings... 🚀 The thought of not being able to approve affiliate content scares them... And as a brand guy... I get it. But this is one of the BIG shifts that social commerce is making in 2024 and beyond. (just wait until some of teh big announcements in 2025) One thing that every high GMV creator I've talked to is adamant about is they will not allow brands to approve content. (we have an internal group of High GMV creators at upGrowth Commerce) They aren't like the influencers of 2019. They are salespeople who are honing their craft on video on TikTok Shop (and soon to be YouTube Shopping and Instagram and Facebook Shops - watch for the announcement) 📺 And so... CMOs, you need to have some serious conversations and figure out if you want to keep doing things the old way... Or be ok letting creators create on TikTok Shop... It's scary but it's the reality. Thoughts? 💭