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Third-party cookies have driven data gathering for years, so watching them fade into the sunset has been a bit scary for some marketers. Don't worry! First-party data gives you a chance to really get to know your buyers so you can personalize their experiences. https://loom.ly/Q8SQWNU #personalizedmarketing #thirdpartycookies #firstpartydata

Marketers Lean Into First-Party Data: Maybe marketers are ready to say goodbye to cookies with 52% of those surveyed by Ascend2 citing first-party data as their primary source for data-driven marketing. Eighteen percent make second-party data (partner-shared) data their top pick, with third-party trailing at 8%. Interestingly, zero-party data beats third-party at 12%. https://lnkd.in/eUqxdYsh CDP Institute

Catch the insights today, lead the market tomorrow. Few FREE seats left, don't miss out! 😉 ⏰ Save your seat here 👉🏻 https://lnkd.in/duFd_7xC Here's what you can expect: 🚀We'll explore why CDPs are becoming so popular and why they help ecommerces understand their customers better, personalize marketing efforts, and make decisions based on data. 📊We'll dive into the best ways to collect and use data with real-life examples, and strategies on how to use this data across different marketing channels, to increase engagement with customers and drive more sales. 🍪We'll discuss how CDPs are becoming even more essential in a cookie-less world, and how they rely on first-party data (data you collect directly from your customers), which is crucial for staying competitive when you can't rely on cookies to track user behavior.

Double your Data This Easter! 🐰🥚⁣ Until the 17th of April, you can enjoy double data every time you renew our capped data plans! ⁣ Browse our data plans at: https://lnkd.in/ddWpxmZK Subscribe now! #data #discount #double #easter #internet #promo #savings

🎉 Announcing: The Consumer Benchmark report 2024 🎉 If you’re looking for valuable insights that will help you grow your business, this report is for you. With help from Censuswide, and over 21 million reviews collected on behalf of 6,500 brands, we expose consumers’ expectations for brands. - When are consumers willing to give you their data, money or feedback? - What makes a customer feel personally valued? - How can brands use a value exchange to nurture customers? Grab your copy today. https://lnkd.in/edJujH6p #Feefoverifiedreviews #DataInsights #ConsumerSurvey #MarketResearch

Wondering what marketing messaging will resonate best with consumers? Well, it's less likely to be messaging around the cost of living than it was last year. Our 2024 UK consumer trends report finds that 'reassuring' messaging is starting to trend down. Download the full report here: https://lnkd.in/dDFXvPpA #consumertrends #consumerspending #consumerresearch #consumerinsights #marketresearchreport #marketresearch #consumerbehaviour #data #statistics 

The key to staying human for our customers This excellent report by Feefo brings to life many significant facts about the changing customer experience landscape. Among them, the importance of being human in the customer relationship. A few years back, Alan Poole, me and others produced some highly emotive video content, demonstrating to people at work how many great customer behaviours come naturally to us when we stop trying to be genuine and just behave genuinely. I think the quality of those videos stands the test of time; some of the behaviours featured could possibly be updated in the light of great research like this. What people look for in the experience offered by the people of the brands they choose, will continue to evolve. There is a timeless methodology for keeping on top of changing customers' needs and still providing a meaningful and authentic brand experience: Understand me. Make it easy for me. Add value for me. Indebted to Mr Nick Drake-Knight for the Every Customer Wants methodology and the compelling evidence that it works. #customerexperience #customerloyalty

Consumers today expect more than just good products at fair prices. They seek a sense of value that extends beyond the transactional. As a result, if consumers are more reluctant to spend their money, then every aspect of a transaction comes with greater expectations. So how exactly do you provide value to your consumer? Our analysis of over 21 million Feefo reviews and a consumer survey with over 2000 respondents conducted via Censuswide has all the answers you need! #consumerresearch #value #report #reviews

Unlock the potential of cookie deprecation and consumer data shifts. Click the link below to learn how advertisers can navigate the changing landscape and leverage first-party data for success. #AskTheExpert #CookieDeprecation #MarketingStrategy 🔗https://lnkd.in/eqATpXce

#Influencermarketing metrics are measurable indicators used to evaluate the #performance and effectiveness of a campaign. In our view, these five metrics are the most important as they show valuable #data that helps brands evaluate the effectiveness of #digitalcampaigns in order to optimize them.