CDP Institute
Advertising Services
Milford, CT 4,373 followers
CDP Institute educates marketers about tools and techniques for creating unified, persistent customer data.
About us
The Customer Data Platform Institute educates marketers and technologists about Customer Data Platforms. The main activity of the Institute is to produce and distribute vendor-neutral materials that describe the characteristics, uses, benefits, and real-world success of CDPs. Membership is free to individuals. The Institute will be owned and managed by Raab Associates with input from an advisory board of vendors and others. Funding is provided by industry vendors.
- Website
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http://www.cdpinstitute.org
External link for CDP Institute
- Industry
- Advertising Services
- Company size
- 2-10 employees
- Headquarters
- Milford, CT
- Type
- Educational
- Founded
- 2016
- Specialties
- Customer Data Platforms and Marketing Technology
Locations
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Primary
Get directions
Milford, CT 06460, US
Employees at CDP Institute
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David Raab
Founder at CDP Institute
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Ed Allburn
~9k network CDP MDM CRM AI/ML DQ DataGov EHR EMPI GRC (Privacy/GDPR/CCPA) >20k leading group. Fuzzy match analytics tech optimize/migrate ALL…
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Jeroen Bos
Product Data (PIM), Customer Data (CDP) - Re-platforming (MACH) - Marketing Automation (CRM) - Online Personalization - Data Loading & Modeling with…
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Susan Raab
Managing Partner, CDP Institute & Principal, Raab Associates
Updates
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Many businesses are undergoing digital transformations to improve #CX. This report from Salesforce explains how a #CDP can help. https://lnkd.in/ebj2yiqY From the CDP Institute Library.
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In this ebook, BlueConic shares four strategies for successfully navigating the ongoing changes in the #privacy-first era. https://lnkd.in/e6yvuB2q From the CDP Institute Library.
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New on the CDPI blog: Emily Fineberg of the CDP Institute presents insights from #CDP leaders on #FirstPartyData strategies. https://lnkd.in/esSjKPX4 #CustomerDataPlatform Thank you to our participants: Janet Jaiswal of Blueshift, Cory Munchbach of BlueConic, Damian Williams of n3 Hub, Stephen Zisk of Redpoint Global Inc., Megha Singh of Algonomy, Guus Rutten of GX, Tejas Manohar of Hightouch, Andrea Belletti of BitBang, Subra Krishnan of Lemnisk, and Ben Tepfer of Optimove.
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A well-known mortgage lender struggled to use its siloed data. Redpoint Global Inc. explains how its #CDP created a centralized data repository that led to optimized ad spend. https://lnkd.in/eXr3pn8m From the CDP Institute Library.
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Selecting the best #CustomerDataPlatform for your company can be daunting. This guide from Blueshift explains key factors to consider when making your decision. https://lnkd.in/eHDv9ekQ From the CDP Institute Library.
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New on the CDPI blog: David Raab of the CDP Institute details the differences between various #CustomerData management platforms. https://lnkd.in/eP7heqRY #DataManagement
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The more personalized an offer, the greater the chances that it will resonate with the customer. Optimove explains a three-step approach to achieving this via customer #segmentation. https://lnkd.in/eeA6CM4W From the CDP Institute Library.
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New on the CDPI blog: GX explains how to use a #CDP to optimize your email #marketing efforts. https://lnkd.in/e5QfV-d6 #CustomerDataPlatform
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