Unlock the potential of cookie deprecation and consumer data shifts. Click the link below to learn how advertisers can navigate the changing landscape and leverage first-party data for success. #AskTheExpert #CookieDeprecation #MarketingStrategy 🔗https://lnkd.in/eqATpXce
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🍪🍪 Exclusive data in our report 'The Cookieless Revolution' shows that 38% of consumers will opt out of third party cookies if given the opportunity. So how can businesses incentivize consumers to share their data? Consumers say they want more control over how their data is used and transparency about data-sharing practices — but that’s not all. We surveyed over 100 UK senior decision-makers and over 2000 web users to find out how businesses and consumers are adapting to changes in data collection. Download the report to learn more: https://hubs.ly/Q02V6ZrB0 #Data #ThirdPartyCookies #Reports
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Vice President, Enterprise Solutions at Apply Digital, Member Tech Council, MACH Alliance and Optimizely OMVP
We've released our latest research report, "The #Cookieless Revolution". Important changes are coming to the world of #digitalmarketing - get some powerful insights by downloading our report now
🍪🍪 Exclusive data in our report 'The Cookieless Revolution' shows that 38% of consumers will opt out of third party cookies if given the opportunity. So how can businesses incentivize consumers to share their data? Consumers say they want more control over how their data is used and transparency about data-sharing practices — but that’s not all. We surveyed over 100 UK senior decision-makers and over 2000 web users to find out how businesses and consumers are adapting to changes in data collection. Download the report to learn more: https://hubs.ly/Q02V6ZrB0 #Data #ThirdPartyCookies #Reports
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Third-party cookies have driven data gathering for years, so watching them fade into the sunset has been a bit scary for some marketers. Don't worry! First-party data gives you a chance to really get to know your buyers so you can personalize their experiences. https://loom.ly/Q8SQWNU #personalizedmarketing #thirdpartycookies #firstpartydata
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Find out how to stay competitive and drive ROI in a privacy-conscious landscape. 🖥️🔐 Our Global Chief Data Officer Fergus Weldon analyses the evolution of digital tracking, after Google walked back its plan to eliminate third-party cookies. Download our whitepaper to discover how to build a more robust and privacy-conscious advertising ecosystem: https://hubs.li/Q02-6hLG0 #ThirdPartyCookies #FirstPartyData #ZeroPartyData #DigitalMarketing #Data #Google
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Data Driven Consumer Engagement | Identity Management | Loyalty | Digital Media | Messaging | Digital CDP | Clean Room | Personalization | CRM | Data & Analytics
Long live the open web. With the advent of third-party cookie deprecation, more than half of #marketers don’t feel fully prepared—they worry they won’t be able to reach the right consumers across the channels and devices they use. But with a strong first-party data strategy powered by identity, marketers can continue personalized, relevant campaigns. Join our ADWEEK webinar with Loch Rose and guest speaker Tina Moffett of Forrester this Thursday, April 11, to learn about new Epsilon research on how marketers are battling data deprecation. https://bit.ly/3xlkYms
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Long live the open web. With the advent of third-party cookie deprecation, more than half of #marketers don’t feel fully prepared—they worry they won’t be able to reach the right consumers across the channels and devices they use. But with a strong first-party data strategy powered by identity, marketers can continue personalized, relevant campaigns. Join our ADWEEK webinar with Loch Rose and guest speaker Tina Moffett of Forrester this Thursday, April 11, to learn about new Epsilon research on how marketers are battling data deprecation. https://bit.ly/3xlkYms
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Do you trust your marketing data? 🤔 Conventional cookie-based analytics often miss over 40% of traffic due to cookies and #adblockers, leading to incomplete data. Alphix Solutions offers accurate, #cookiefree #analytics and activation, providing greater visibility and richer insights for better-informed decisions. Find out more here: https://lnkd.in/et_neEjg
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A recent Forbes article highlights 18 significant challenges marketers and advertisers face in 2024. Among them, the phasing out third-party cookies stands out, emphasizing the importance of robust first-party data strategies. Read the article here👇 https://bit.ly/3V2vx6a
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Curious how we can help retailers understand not only their own locations' performance, but their competitors' as well? Check out our short video about market share in Competitive insights, our mobility based analytics solution. 📊👇 https://hubs.li/Q02HpstW0 #CompetitorAnalysis #MarketShare #RetailAnalytics
Competitive Insights: market share | Kalibrate Global
https://kalibrate.com
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Long live the open web. With the advent of third-party cookie deprecation, more than half of #marketers don’t feel fully prepared—they worry they won’t be able to reach the right consumers across the channels and devices they use. But with a strong first-party data strategy powered by identity, marketers can continue personalized, relevant campaigns. Join our ADWEEK webinar with Loch Rose and guest speaker Tina Moffett of Forrester this Thursday, April 11, to learn about new Epsilon research on how marketers are battling data deprecation. https://bit.ly/3xlkYms
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