Catch the insights today, lead the market tomorrow. Few FREE seats left, don't miss out! 😉 ⏰ Save your seat here 👉🏻 https://lnkd.in/duFd_7xC Here's what you can expect: 🚀We'll explore why CDPs are becoming so popular and why they help ecommerces understand their customers better, personalize marketing efforts, and make decisions based on data. 📊We'll dive into the best ways to collect and use data with real-life examples, and strategies on how to use this data across different marketing channels, to increase engagement with customers and drive more sales. 🍪We'll discuss how CDPs are becoming even more essential in a cookie-less world, and how they rely on first-party data (data you collect directly from your customers), which is crucial for staying competitive when you can't rely on cookies to track user behavior.
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When is the peak of the shopping season? 🛍️ For any marketer, knowing the exact peak shopping periods is invaluable. Let us handle the hard work for you! On our blog, you'll find even more helpful insights, including which websites are most scraped, how to handle real-time data, and much more. 🚀 Read all about it here - https://lnkd.in/dZCEeDSM
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Shopping for a media measurement vendor? We got you! Our attribution shopping list breaks down how to gauge if a vendor is right for you. We cover what to look for in terms of: 🔥 measurement capabilities 🔥 time to value and ease of use 🔥 tools and automation 🔥 expertise and support 🔥 type of data infrastructure Check it out and let me know what you think: https://okt.to/zo5XQ4 #marketing #mediameasurement
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How well do you know the power of Commerce Data? Join Criteo webinar on October 15 at 10am ET “Anatomy of Commerce Data” webinar with Criteo experts Alex Fitton and and Kevin Boyrivent to expand your knowledge. Together they’ll help you uncover how the right mix of pre-purchase intent and post-purchase conversion data can help advertisers better connect and engage with consumers and stay ahead of the competition. Ready to learn more? Register here: https://lnkd.in/e-iUZwSs #CommerceMedia
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Our analysis of past trends and predicted outcomes for the 2024 Holiday Retail Shopping season.
Are you ready to elevate your holiday marketing strategy? ❄ 🛍 Jeremy Meade, VP of Data Product Management at Experian, shares key trends marketers are looking at to inform their holiday campaign planning in this article for Digiday. Read the full Digiday article ➜ https://lnkd.in/e9Ay-X5M #holidaymarketing #holidayshopping
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Discover how to connect real-time data and signals across commerce, marketing, sales, and service. View the infographic: https://imsap.co/6041oOz7l
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Solving business problems with Microsoft technology | Dynamics 365 consultant | 9altitudes
🙏 𝗜𝘁 𝗶𝘀 𝘁𝗵𝗲𝗿𝗲: 𝗲𝘅𝗽𝗼𝗿𝘁 𝘁𝗼 𝗘𝘅𝗰𝗲𝗹𝗅 Marketers, rejoice! You can now export segment membership data directly to Excel, making it easier than ever to analyze, verify, and work offline with your customer insights. 📊 𝗪𝗵𝗮𝘁’𝘀 𝗻𝗲𝘄? - Export up to 100,000 rows per segment—no more complicated workarounds! - Get key details like Contact/Lead ID, First Name, Last Name, Email, and Phone Number. - Perfect for simple and clear analysis with tools like Excel. 📈 𝗪𝗵𝘆 𝘆𝗼𝘂’𝗹𝗹 𝗹𝗼𝘃𝗲 𝗶𝘁: - Use your data offline for reports or campaigns. - No need for complex integrations. - Make smarter decisions with clear and consistent data. Note: Custom columns aren’t supported yet 🎉 Try it out today and see how easy it is!
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Are you ready to elevate your holiday marketing strategy? ❄ 🛍 Jeremy Meade, VP of Data Product Management at Experian, shares key trends marketers are looking at to inform their holiday campaign planning in this article for Digiday. Read the full Digiday article ➜ https://lnkd.in/eAF_gdPa #holidaymarketing #holidayshopping
Key holiday shopping trends | Digiday x Experian article
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Marketers Lean Into First-Party Data: Maybe marketers are ready to say goodbye to cookies with 52% of those surveyed by Ascend2 citing first-party data as their primary source for data-driven marketing. Eighteen percent make second-party data (partner-shared) data their top pick, with third-party trailing at 8%. Interestingly, zero-party data beats third-party at 12%. https://lnkd.in/eUqxdYsh CDP Institute
Marketers Lean Into First-Party Data: Ascend2
https://www.cdpinstitute.org
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Retail data is the key to business success. Every week, retailers drop new data, giving us plenty to analyze. But the big question is: what's essential for making smart business moves? One of my go-to reports is the product comparison across different retailers. It's like clearing the clutter to see what really matters. If a product takes off on one platform, or even across the board, it's a signal we can't ignore. Take, for example, a recent YouTube ad campaign we ran. With just six-second clips, measuring impact isn't straightforward. However, by comparing product trends against baselines across various platforms, we uncovered the true value of the campaign. This data isn't just numbers, it's actionable insights. It's about turning these insights into strategies that move the needle. Let's make data-driven decisions that count. 💡 How are you using data to inform your advertising decisions? I'd love to hear. ⬇️ #RetailData #BusinessInsights #DataDrivenDecisions #SearchNurture
