#Influencermarketing metrics are measurable indicators used to evaluate the #performance and effectiveness of a campaign. In our view, these five metrics are the most important as they show valuable #data that helps brands evaluate the effectiveness of #digitalcampaigns in order to optimize them.
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TKGenius Tip: Compare year-over-year and quarter-over-quarter marketing data to get the best insights into seasonality and growth. Stay ahead of trends and optimize your strategy! #MarketingTips #TKGeniusTips #DataAnalysis #BusinessGrowth
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Wondering what marketing messaging will resonate best with consumers? Well, it's less likely to be messaging around the cost of living than it was last year. Our 2024 UK consumer trends report finds that 'reassuring' messaging is starting to trend down. Download the full report here: https://lnkd.in/dDFXvPpA #consumertrends #consumerspending #consumerresearch #consumerinsights #marketresearchreport #marketresearch #consumerbehaviour #data #statistics
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Customers' thoughts and actions have a $ value for your brand (and your competitors'). Some could be ready at the door. 💰 Others might be leaving. 💸 Read about it on our blog: https://lnkd.in/gMzjvvgp #brandmanagement #brandstrategy #brandhealth #marketresearch #analytics #dataanalytics
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"Collect more data!" they say... But then what? 🤔 If your company is swimming in customer insights but unsure how to turn them into actual results, you're not alone. McKinsey reports that while 72% of companies think they're maximizing data potential, only a fraction truly are. It's time to stop stockpiling data and start using it to fuel growth. Knowing your customers is great, but it's only valuable if it translates into increased sales and brand loyalty. How does your brand currently leverage consumer data? What challenges are you facing? #DataDrivenMarketing #ConsumerInsights #MarketingStrategy #UnlockingPotential
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Igniting Brands with quick-witted Strategies | Crafting Compelling Online Narratives | Your ideal partner for brand,product and service promotion -email us : branding@influentialke.com
What steps should you take if your decisions in the hospitality industry are not driven by data? After determining the areas in which you require data, it's time to begin obtaining it. You may get useful data even without sophisticated data analytics tools by using internet reviews, consumer feedback forms, and operational records like sales and inventory logs. Peak hours, popular services and goods, and consumer preferences can all be inferred from this data. It's a place to start if you want to learn more about the patterns and trends in your industry and make better judgments. #ContentMarketing #InfluencerMarketing #OnlineMarketing #MarketingStrategy #SMM #SocialMediaMarketing #DigitalMarketing #ContentStrategy #InfluencerMarketing #BrandAwareness #Engagement #CommunityBuilding #AudienceInsights #Analytics #ContentCreation #VisualContent #SocialMediaStrategy #OnlinePresence #DigitalStrategy #CampaignOptimization
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Helping CPG brands keep customers loyal and attract new ones | Partnership Lead @ Airbaton | Worked with clients GE, Heinz, Unilever, Kimberly Clark and others.
"Collect more data!" they say... But then what? 🤔 If your company is swimming in customer insights but unsure how to turn them into actual results, you're not alone. McKinsey reports that while 72% of companies think they're maximizing data potential, only a fraction truly are. It's time to stop stockpiling data and start using it to fuel growth. Knowing your customers is great, but it's only valuable if it translates into increased sales and brand loyalty. How does your brand currently leverage consumer data? What challenges are you facing? #DataDrivenMarketing #ConsumerInsights #MarketingStrategy #UnlockingPotential
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Maximise the impact of your marketing budget with CACI’s Marketing Attribution Analysis. Gain clarity on what works and what doesn’t in your marketing strategy. Start transforming your approach, download our guide!
📊 What strategies are truly driving performance from your marketing spend? It’s a question many marketers ask themselves regularly, and business leaders demand a reliable, evidence-based answer. However, that’s hard to come by in an increasingly complex channel, media and consumer environment. In this guide, we explain why Marketing Attribution Analysis is the key solution you need. Discover how our approach empowers you to address critical questions and unlock the full potential of your marketing efforts. 📥 Download here: https://lnkd.in/e58btYuQ #CACI #Data #dataanalytics #MarketingPerformance #MarketingAttribution #CustomerSegmentation #ConsumerBehavior #MarketingROI #BusinessStrategy #MarketingInsights #DataDrivenMarketing #MarketingEffectiveness #ConsumerExpectations #MarketingAnalytics #ExternalFactors #MarketingResults
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#meaningfuldifference is increasingly harder to find for large brands globally and particularly in India. Brands in India BrandZ that grew their difference grew their stock valuations 23% vs. 19% overall. Those that grew both meaning and difference grew 26%. Hear from Kantar experts on how brands can sustain and grow Diffrrence #kantar
⏱️𝟭𝟬 𝗗𝗔𝗬𝗦 𝗧𝗢 𝗚𝗢! Join our brand and analytics experts on Thursday 14 November to gain actionable insights as you plan for 2025. You'll discover: 🟣 How to diagnose and understand predisposition, and identify gaps and opportunities to attract more people 🟣 Which choices can help increase your brand’s sales and Demand Power 🟣 How to make evidence-based choices using ‘what if’ scenarios 🟣 Use cases across industries, through the lenses of Kantar BrandStructures 🟣 A CMO perspective: Special Guest 🟣 Live Q&A with our speakers Secure your spot today: https://lnkd.in/eWhtr8tg #2025Plan #Marketing #Webinar #Data
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A new analysis from the DMA provides insight into how marketers measure marketing performance, indicating a strong emphasis on campaign data while improving elsewhere. Find out more! https://lnkd.in/gmsjpTir #marketers #metrics #marketing #data
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📊 What strategies are truly driving performance from your marketing spend? It’s a question many marketers ask themselves regularly, and business leaders demand a reliable, evidence-based answer. However, that’s hard to come by in an increasingly complex channel, media and consumer environment. In this guide, we explain why Marketing Attribution Analysis is the key solution you need. Discover how our approach empowers you to address critical questions and unlock the full potential of your marketing efforts. 📥 Download here: https://lnkd.in/e58btYuQ #CACI #Data #dataanalytics #MarketingPerformance #MarketingAttribution #CustomerSegmentation #ConsumerBehavior #MarketingROI #BusinessStrategy #MarketingInsights #DataDrivenMarketing #MarketingEffectiveness #ConsumerExpectations #MarketingAnalytics #ExternalFactors #MarketingResults
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