In one of those classic struggles between technology and trust, consumers are faced with a brand that uses AI models on their ecommerce site. While some accept the future means more artificial intelligence, an overwhelming number of consumers feel their trust has been violated. https://loom.ly/brimPvI
My CMO Now
Marketing Services
San Antonio, TX 45 followers
Get the leadership you need and the results you deserve at a cost you can afford. Because you can’t afford not to.
About us
When you need the marketing strategy, planning, and execution a full-time Chief Marketing Officer and marketing team brings but don’t have the budget, a Fractional CMO is your answer. For a fraction of the cost—and in a fraction of the time—a Fractional CMO can drive more awareness, more engagement, and more revenue.
- Website
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https://marketingiw.com/my-cmo/
External link for My CMO Now
- Industry
- Marketing Services
- Company size
- 2-10 employees
- Headquarters
- San Antonio, TX
- Founded
- 2019
- Specialties
- marketing, strategy, branding, budget, management, leadership, mentorship, content marketing, SEO, social media marketing, paid media, traditional marketing, and digital marketing
Updates
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The future will bring more technology; there's no way around that. When technology drives marketing strategy and execution, it's only natural that consumers might be distrustful, and that struggle between new tech and brand trust can leave marketers in a strange gray area at times. Here's what you need to know. https://loom.ly/NAduMAE
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You may have noticed that social media shoppers seem to fly through the buyer's journey. With less friction than ever between the "want" and "buy" stages, the phases are definitely getting shorter—and social media has a lot to do with that. https://loom.ly/TJky5bU
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Have you already considered how you'll convince buyers to stick around after the holidays? We explain why so many brands lose customers and what you can do to bring them back. https://loom.ly/mS4hSUw
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A bad employer brand could be more devastating than a bad consumer brand. If you're not constantly marketing your workplace culture and benefits to your employees, your HR department may want to consider working alongside marketing leadership to ensure the message always gets across—both internally and externally. https://loom.ly/y_QpVFs
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Buyers are super savvy, and they can spot a gimmick from a mile away. To make sure your brand finds the balance between authentic and over-the-top, these tips can help. https://loom.ly/3wndmDo
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