Marketers Lean Into First-Party Data: Maybe marketers are ready to say goodbye to cookies with 52% of those surveyed by Ascend2 citing first-party data as their primary source for data-driven marketing. Eighteen percent make second-party data (partner-shared) data their top pick, with third-party trailing at 8%. Interestingly, zero-party data beats third-party at 12%. https://lnkd.in/eUqxdYsh CDP Institute
Ascend2’s Post
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📚 The State of Marketing Data Standards in 2024 is here! As marketing evolves and innovates, the need for strong data standards is critical. Our latest report with Advertiser Perceptions shows: - US advertisers see a 33% increase on average in ROI with data standards - 86% agree that without data standards they'll fall behind or lose share - There was a significant increase in the use of Excel from last year - The median length of time to fix reporting errors remained 2-3 days, but the number of people involved increased significantly from 8 to 11 Dive into this report and discover actionable insights for your strategy: https://lnkd.in/e_Dq8fkk #MarketingData #DataStandards #MarketingInnovation #DigitalMarketing #Metadata
The State of Marketing Data Standards in 2024 - Claravine
https://www.claravine.com
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With so much focus on third-party data and how to leverage it, it's no wonder zero-party data and first-party data are overlooked. These internally managed data sources can go untapped or rarely reviewed, so here is a guide to utilising first-party data more effectively.
Why first-party data should be marketers’ main focus | Marketing Mag
https://www.marketingmag.com.au
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CMOs, Why Settle for Bad Marketing Data? 🤔 Many companies rely on disconnected, anonymous data that's separate from revenue outcomes. They hand over their "data strategy" to agencies and ignore the chaos that follows. Do you realize this flawed data drives your decisions? Most aren't linking marketing data to sales results. Yes, it's challenging—but not impossible. It's time to demand better: 👉 Use first-party data that ties marketing efforts directly to revenue. 👉 Stop outsourcing your data strategy to agencies proving their own results. 👉 Unify marketing and sales data for full transparency. If you're serious about boosting revenue, fix your data strategy first. Don't spend another dollar until your data house is in order. Period.
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Could your marketing data be inaccurate? It seems many digital marketers are finding that their data from big platforms like Google and Facebook isn’t telling the whole story. Double-counting conversions and missing key data points are common issues. And it’s not getting any easier. With third-party cookies on their way out, data reliability will suffer. My suggestion? Dive deeper into your data. Look beyond what the platforms report and focus on your revenue and costs. Questions to consider: ➔ How confident are you in your current data? ➔ Are you looking at the right metrics to drive your business forward? ➔ What steps are you taking to prepare for the changes in data tracking? Confused by your data? DM me to get clearer insights with us at Elixirr Digital. Check out the work we do: https://lnkd.in/eieEjBgk.
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The Best Ways To Analyze Digital Marketing Data🚀💥💻 . . . . Dm us for more details . @boot_2_boot #DigitalMarketing #OnlineAdvertising #SocialMediaStrategy #ContentMarketing #SEOtips #MarketingStrategy #DigitalTransformation #BrandBuilding #InboundMarketing #DataAnalytics#EmailMarketing#SocialMediaMarketing#ROI#MobileMarketing#SEM#WebAnalytics#MarketingTrends #DigitalPresence #InfluencerMarketing #MarketingAutomation
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Your customers are more than their data. Check out this blog post from American Marketing Association | Rochester to understand why you need more than their data to understand your customers: https://lnkd.in/gAiunKKU
Marketers Love Data – But How Do Your Customers Really Feel?
ama-rochester.org
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Relationship Manager focused on the Health Vertical at Experian Marketing Services
With Experian Marketing Data, you can deepen your understanding of customer profiles and uncover hidden trends. 📈 Gain insights into their preferences, financial status, and decision-making processes to refine your marketing approach! Message me to experience the power of Experian's data first-hand. 🚀
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VP of Sales | Passionately collaborating with my team to connect top advertising, media, and tech companies with the right resources, maximizing value for their clients.
🚀 IT’S FINALLY HERE! 🚀 The latest State of Local Marketing data has arrived, and it’s packed with jaw-dropping insights! Ever wondered why some of your affiliates see a staggering 112% more revenue growth? And how you can help the rest of your local partners catch up? This year’s data reveals the 5 optimizations your program NEEDS to drive results. Don't miss out on these game-changing strategies! 📈🔍 #LocalMarketing #AffiliateMarketing #RevenueGrowth #MarketingInsights #BusinessGrowth
IT’S FINALLY HERE! The latest State of Local Marketing data has landed. And it’s packed with jaw-dropping insights... Like why only some of your affiliates see 112% more revenue growth. And how you can help the rest of your local partners close the gap. This year’s data revealed the 5 optimizations your program NEEDS to drive results. Find them all here: https://lnkd.in/gFDHrkkW
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Join us for Beyond Cookies: Data Strategies for Marketers, May 21 @ 11am EST: https://hubs.ly/Q02xj_3b0 Marketers face the challenge of adapting to the impending deprecation of third-party cookies. In this webinar, Matthew Fanelli shares compelling alternatives for data-driven precision. Register now and save your seat. #cookielessadvertising #digitaladvertising #marketingstrategy
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