Scratcher.io

🥁Pre-register here 👉 https://lnkd.in/d8amJ7Jc For the past two years, we've been perfecting Scratcher platform, what we believe is the future of gamification marketing—built to help companies engage their audiences like never before. In the coming weeks, we’ll be sharing exciting updates as we approach our BIG launch on January 13, 2025 🚀. Pre-register today, and you’ll receive an exclusive early access link before the official launch. Plus, 🎁 you’ll have the chance to win an early bird discount! Don’t miss out!

🤝 An amazing tool is even better when it works seamlessly with others. That’s why we designed the Scratcher platform to easily integrate with your tech stack. Gamified campaigns are essential for collecting first-party data, but that’s only the beginning. To truly succeed, you need to analyze, understand your audience’s preferences, and take action. Here’s how Scratcher helps you connect: 🔗 Native Integrations: Effortless pre-built connections with popular platforms like Klaviyo, Mailchimp, Shopify, and ActiveCampaign. Sync your gamification tools directly with your marketing, sales, or CRM systems. 🔗 Advanced Integrations: Go beyond the basics enabling more complex workflows and deeper data connections. 🔗 Custom Integrations: Perfect for unique business needs, allowing you to create tailor-made connections with niche or proprietary tools. 🔗 API Integrations: Unmatched flexibility for developers to build custom solutions, fetch data, or trigger actions directly from the platform. 🔗 Webhooks: Automate workflows and sync data instantly with real-time notifications when specific events occur. 🔗 ID-token Exchange: Seamlessly connect your gamification campaigns with secure token-based data exchange. With Scratcher, integrating gamified campaigns into your ecosystem is easy, helping you unlock the full potential of your data and audience insights. 🚀 Got questions or feedback? 🗣️ 👉 https://lnkd.in/e2uzef_E

💡 How gamification helps NGOs address sensitive topics? NGOs often need to talk about sensitive or complex issues in ways that are easy to understand. Gamification can help by turning these topics into interactive experiences that make learning engaging and less overwhelming. For example, AIDS-Fondet used a [quiz format] on their website to gently teach people about an important issue. This approach not only helped spread awareness but also created meaningful connections while staying respectful of the topic’s sensitivity. By combining learning with empathy, gamification makes it easier for NGOs to handle sensitive conversations in a way that feels approachable and effective. Check out the quiz on their website to see how it works! 👇

🎉 Introducing the Prize Management System in Scratcher 3.0 🚀 Whether you're running a promotion with a set number of prizes or creating unique rewards for your audience, this upcoming feature is designed to motivate and engage participants like never before. Here’s what’s coming soon: ✅ Custom Prize Setup: Define limits, winning metrics, and probabilities to control how many participants can win. ✅ Redeemable Rewards: Offer free gifts, discounts, coupons, and more to delight your winners. ✅ Unique Code Management: Seamlessly manage large-scale campaigns with unique codes or barcodes. ✅ Flexible Prize Delivery: Enable easy redemption in-store or through your webshop. ✅ Consolation Prizes: Keep participants engaged with secondary rewards. ✅ Prize Draws: Automate selection for fairness and efficiency. ✅ Prize Recycling: Reuse unclaimed prizes within the same campaign for maximum impact. With detailed tracking and inventory management, you’ll have complete control over prize distribution while ensuring a smooth participant experience. 💡 Ready to redefine your campaigns? Pre-register now and stay tuned for Scratcher 3.0! https://bit.ly/3OzGwB9

🫂 Increasing donations via gamification tactics: MS-forbundet Story By implementing a gamified quiz campaign, MS-forbundet achieved these results: ✅ More than doubled their base of individuals consenting to be contacted. ✅ 50% of this audience could be reached via telemarketing—an outstanding rate for such campaigns. ✅ Converted 9% of contacts into 105 new recurring donors, each expected to support the organization for an average of five years. This innovative approach reached a cold audience with no prior connection to the organization, transforming curiosity into meaningful support. 🗣️ "You show that you’re interested in the cause and want to learn more, which makes you a warmer crowd. It creates a better opening for our telemarketing department to engage in meaningful conversations," shares Helene Skilbred from MS-forbundet. Read more about this story here: https://lnkd.in/d2SK467P

⚙️What are these "Game Mechanics" for? By mechanics, we mean the building blocks or rules that shape how a game works and engages participants. In the context of gamification, mechanics are the strategies or elements that make an experience interactive, rewarding, and enjoyable for your audience. For example: 🏆Compete: Encouraging participants to strive for victory. 🧠Challenge: Presenting tasks or puzzles to solve. 🎁Reward: Offering incentives for participation. 🎉Fun: Making the experience enjoyable and memorable. 🪞Mirror: Allowing players to see how they compare to others. These mechanics create the structure and motivation that keep people engaged, whether it’s in a game or a marketing campaign. At Scratcher, we use these principles to help brands create experiences that are both fun and effective!

Pop-ups that do more than just pop? 🎉 Inform, engage, generate leads, or convert—create pop-ups designed to meet your specific goals. Pre-register now to explore the platform launch and get a chance to claim a discount on any plan💸: https://bit.ly/3OzGwB9 Scratcher 3.0 pop-ups are more than just attention-grabbers—they’re powerful tools for interaction and results: ✔️ Incorporate interactive elements or games into your pop-ups for maximum engagement. ✔️Set pop-ups to appear based on time, scroll activity, exit intent, or specific clicks. ✔️Control where, how often, and on which pages the pop-ups appear. ✔️Four types to choose from: Full-size, sticker, display, and more to suit your campaign’s style.

🫂How can gamification help NGOs overcome their biggest challenges? Gamification makes tough or sensitive topics, like inheritance laws, easier to understand by turning them into engaging and accessible experiences. It grabs attention, encourages participation, and at the same time, it provides a valuable opportunity to collect potential donors and subscribers for future communications, ensuring long-term engagement and support. By educating and creating an emotional bond with participants, it also motivates financial support by showing the value and impact of the NGO’s work. This is the story of how AIDS-Fondet used the [quiz format] to achieve two key goals: raising awareness of the topic among their target audience and generating new leads to support the NGO’s long-term objective of converting them into donating supporters. Read more here: https://bit.ly/3VbxNZk

...because great marketing starts with knowing your audience, right?🎯 We’re excited about all the amazing features coming with Scratcher 3.0, but this time, we’re highlighting one that tackles a big challenge for marketers: understanding and optimizing campaign performance data. As a marketer, you’ve likely faced issues like fragmented data and unclear insights, making it hard to see what’s working. Scratcher 3.0 makes this more simple: 📊 Real-time insights: Track your campaigns as they happen and adjust on the fly for better results. 📈 Key metrics in one place: Monitor visitor numbers, participation rates, conversions, time spent with your brand, and redemption rates easily. 🆕➡️With customizable data points, you can personalize data collection for more relevant insights, helping you understand your audience better. ✨ Data enrichment: Discover what motivates your customers, from product preferences to quiz responses, and fine-tune your campaigns with confidence. 🔗 Native integrations & Zapier connections: Seamlessly connect Scratcher to all your favorite marketing tech tools to streamline your data workflows. And this is just the start! We’ll be sharing more features in the weeks ahead. 🎁 Try your luck with the Mystery Box game! Pre-register for Scratcher 3.0 today—one box contains an exclusive discount! 🎉 👉 Pre-register here: https://bit.ly/4ia0IHp

🔎We’re Looking for a Customer Success Specialist – Could it be you? At Scratcher, we’re all about creating meaningful experiences for our customers. That’s why we’re building a customer success team that’s both data-driven and deeply human. Our goal is simple: to help our customers unlock the full potential of Scratcher and gamification, and to make sure they feel supported every step of the way. We’re now looking for a Customer Success Specialist to join our team in Copenhagen, Denmark. This is an opportunity to not only grow with us but also to play a key role in shaping how we work with our customers. Responsibilities, qualifications, and details about what we offer—click the link to learn more! https://lnkd.in/dmdDd84y #WeAreHiring #CustomerSuccess #SaaS #Gamification #Marketing #CustomerExperience #ClientEngagement #TechJobs #HiringNow #JobOpening #JoinOurTeam