Feefo’s Post

The key to staying human for our customers This excellent report by Feefo brings to life many significant facts about the changing customer experience landscape. Among them, the importance of being human in the customer relationship. A few years back, Alan Poole, me and others produced some highly emotive video content, demonstrating to people at work how many great customer behaviours come naturally to us when we stop trying to be genuine and just behave genuinely. I think the quality of those videos stands the test of time; some of the behaviours featured could possibly be updated in the light of great research like this. What people look for in the experience offered by the people of the brands they choose, will continue to evolve. There is a timeless methodology for keeping on top of changing customers' needs and still providing a meaningful and authentic brand experience: Understand me. Make it easy for me. Add value for me. Indebted to Mr Nick Drake-Knight for the Every Customer Wants methodology and the compelling evidence that it works. #customerexperience #customerloyalty

Consumers today expect more than just good products at fair prices. They seek a sense of value that extends beyond the transactional. As a result, if consumers are more reluctant to spend their money, then every aspect of a transaction comes with greater expectations. So how exactly do you provide value to your consumer? Our analysis of over 21 million Feefo reviews and a consumer survey with over 2000 respondents conducted via Censuswide has all the answers you need! #consumerresearch #value #report #reviews

Wondering what marketing messaging will resonate best with consumers? Well, it's less likely to be messaging around the cost of living than it was last year. Our 2024 UK consumer trends report finds that 'reassuring' messaging is starting to trend down. Download the full report here: https://lnkd.in/dDFXvPpA #consumertrends #consumerspending #consumerresearch #consumerinsights #marketresearchreport #marketresearch #consumerbehaviour #data #statistics 

I really don't mind peer benchmarks. But I find it funny when people make CERTAIN decisions off of peer data… And worry about how they compare to others. “Our click-through rate is lower than the niche average.” Yea, I get it. But that could mean anything. Thing is… There's data, and there's context around that data. Yea, based on the data, you're behind on certain metrics. But what's the context around that data? You may be in the same niche, but your brand isn't the same as others. There's difference in: - The type of products you sell. - The price point. - The positioning. And a bunch of other stuff that contextualizes the data. So without context…you really don't see the whole picture. #emailmarketing #ecommerce

#Influencermarketing metrics are measurable indicators used to evaluate the #performance and effectiveness of a campaign. In our view, these five metrics are the most important as they show valuable #data that helps brands evaluate the effectiveness of #digitalcampaigns in order to optimize them.

What steps should you take if your decisions in the hospitality industry are not driven by data? After determining the areas in which you require data, it's time to begin obtaining it. You may get useful data even without sophisticated data analytics tools by using internet reviews, consumer feedback forms, and operational records like sales and inventory logs. Peak hours, popular services and goods, and consumer preferences can all be inferred from this data. It's a place to start if you want to learn more about the patterns and trends in your industry and make better judgments. #ContentMarketing #InfluencerMarketing #OnlineMarketing #MarketingStrategy #SMM #SocialMediaMarketing #DigitalMarketing #ContentStrategy #InfluencerMarketing #BrandAwareness #Engagement #CommunityBuilding #AudienceInsights #Analytics #ContentCreation #VisualContent #SocialMediaStrategy #OnlinePresence #DigitalStrategy #CampaignOptimization

📊 In today's fast-paced market, data is your most reliable guide. Our FY24 Consumer Promotions Survey reveals the critical role of data analysis in pre-promotion planning. By understanding consumer behaviours and preferences, businesses can tailor their approaches for maximum impact. How are you integrating data into your promotional strategies? To learn more about what your industry peers are doing, read our full report: https://lnkd.in/gTc8dWZj #ConsumerPromotions #DataDrivenMarketing #MarketingStrateg

Want the latest insights on consumer eCommerce behaviour as we head into Q4? We've got everything you need... In our new blog post, we analyse the latest data from IMRG to help unpick the trends and deliver actionable insights for your marketing strategy. #ecommerce #marketing #Q4 #data

Do you know the limitations of approaching market understanding through a receipt-only lens? Read our recent blog to find out, as well as see a comparison of consumer data sources including receipts, survey data, and more. #datasources #consumerinsights #marketdata #marketresearch

Marketers’ actual first-party data collection isn’t meeting their goals, according to an April 2024 report from Forrester and Acoustic. Marketers need to improve collection of first-party data, either through their own tracking or through partnerships. -> 84% of marketers consider channel engagement data (via email, mobile, or website) important or critical, while 68% collect that data. -> 81% deem web and mobile data important or critical, while 63% collect that data. -> 75% consider real-time experience data important or critical while 47% collect that data. “First-party data can be aggregated and analyzed for broad trends, too,” said Mitchell-Wolf. Advertisers can use the data to understand where consumers are most receptive in their journey and which ad channels work best. For publishers, this data can also be used to segment audiences, noted Evelyn Mitchell-Wolf More here: https://lnkd.in/d_KwVKP7