Appcues’ Post

Biggest takeaway of 2024 (so far): Paid proof of concepts with a small cohort of users is * definitely * the fastest way to prove SaaS time to value. For context, we were offering free trials of Seam, but it wasn't moving the needle — and converting to paid contracts took too long. So we pivoted. Now, we're offering paid trials with a smaller group of users. The result? - Quicker decisions from founders - Customers bought in from day one - Shorter sales cycles from end to end This learning reinforced why we built Seam in the first place — to help companies make their own data-driven decisions with real-time insights.

Have I lost my mind? The best SaaS products win as a result of constant experimentation. → One time, I lost +$30K on an experiment. → Another time, I generated +$100K on one. And tomorrow, I will run one of the most radical experiments I have ever done. I've seen others do it... And I've been warned against it... Yet, here we are! If you're among the 30,000 readers of my weekly SaaS newsletter, you'll be witnessing this experiment tomorrow in real time! And in a few weeks, I'll share the results. Curious? Join here and find out what the hell I'm to: https://lnkd.in/ed6PAcyQ

After scrolling 100+ SaaS websites, I am surprised most people still don’t know this! We all want loyal customers but- How often do you  focus on what the consumers GET instead of what you GIVE? You need to speak the language of your customers because- ✨People don't buy features, they buy solutions✨ They buy- ✅Time saved ✅Money earned ✅Stress relieved. So Sagrika, how can we achieve this? It’s as simple as this- 💯Stop bombarding them with product specs. 💯Talk about the improved efficiency, convenience, and peace of mind your product brings.  💯Instead of promoting "we have the latest product," explain "achieve X results in Y minutes with our solution! Just by changing the GIVE with GET, you can build trust, loyalty, and ultimately the desired result from your customers. P.S.- Stay ahead of the curve with my insights on CRO, Experimentations, Marketing and more! ♻️Follow Sagrika Agrawal for valuable content and expert tips.

If you want a losing SaaS homepage: - Copy your competitors - Use templates - Highlight product features - Use vague copy If you want a winning SaaS homepage: - Focus on solving problems - Use product visuals that tell a story - Design to convert (not impress) - Build customer trust Here's the truth: When you stop building websites and start building solutions, you no longer need to compete. You become the competition. — Follow me → Ahfaz DM me to get a new landing page for your SaaS in 7 days

Here’s some low-hanging fruit… Button copy. What would happen if you changed your buttons to make them lower friction? To make them speak to what your audience GETS rather than what they have to DO? Instead of “Learn More,” you could say “Show Me How I Can [Fill in the Blank with Desired Outcome].” For SaaS free trials, instead of “Sign Up,” you could say “Get Free Trial” or even “Give Me [Fill in Blank with Whatever Comes with the Free Trial].” Why not test it and see what happens? (A caveat: don’t sacrifice clarity, especially at the moment of checkout.)

I've interviewed over 50 SaaS founders about how they launched their first pricing offer. From these interviews, I've compiled 5 main principles to keep in mind when you want to launch your SaaS pricing. This will be the main topic of the first article in Pricefast's newsletter. Among the people mentioned in the article: Asma Makni from Tggl, Arthur d'Achon from Sidely, Louis Chenais from Specify, Luuk de Jonge from Contrast, James de Wasseige from Cycle App and more... We will be publishing this first edition tomorrow, so subscribe to receive the article directly in your inbox! Link to the newsletter in the first comment below 👇

Most SaaS brands are terrible at describing what they do. Want a headline that actually says something? Try this: [Verb] your way to [ideal state]. Here’s an example: “[Test] your way to [winning ad concepts].” And here’s why it works: - It’s free from filler words or fluff - It boils your value prop down to one thing - It tells buyers what they can achieve by doing that one thing Imagine a SaaS headline people can actually understand? That's both rare and powerful...! 💎

We often publish content for the sake of being noticed, but it seems people rarely take interest. So, what's the point? The point is that there are still people out there who will find value in what you write and what you offer - SaaS, product, service, whatever. Don't be discouraged if it's hard to find the right people. Eventually they will come. This early stage is a gold mine for experimentation. - Enjoy the freedom to explore different topics - Try different approaches. When small, you have the luxury to experiment — and to fail. Use it! Join my newsletter: https://lnkd.in/e2iR_8dZ ♻️ Reshare if you will!

My Secret to Crafting Winning SaaS Headlines – And How You Can Too 👇 A moment of truth...
 Most SaaS headlines suck. I’m curious though, does your stand out? Whether it does or doesn't, today I'm taking you through some proven headline formulas to create a clear and compelling headline for your SaaS and convert more traffic. Diving in: What can you do to make your headline more compelling? 🤔 ✅ Define your personas and the value props they care about (hopefully you've done this already). ✅ Pick a couple of formulas that fit your value props. ✅ Create multiple headline variations using each formula. Then, pick the best ones and test them. Want to save these formulas and examples for later use? Comment “Formulas” and I’ll send a link to our notion database.

Within Info-Tech : SaaS Is Known And Proven Logically But When It Is : - Embedded Feature Within Complex End-Product - Already Made @ Undeclared Environmental Costs - Already Sold To A Purchasing Power Then : SaaS Can Also Be : Stupidity As A Standard To Help : Write The Following Statement 100 Times :  (( Monetization Must Be Logical And Moral ))