Jules Boiteux’s Post

Have I lost my mind? The best SaaS products win as a result of constant experimentation. → One time, I lost +$30K on an experiment. → Another time, I generated +$100K on one. And tomorrow, I will run one of the most radical experiments I have ever done. I've seen others do it... And I've been warned against it... Yet, here we are! If you're among the 30,000 readers of my weekly SaaS newsletter, you'll be witnessing this experiment tomorrow in real time! And in a few weeks, I'll share the results. Curious? Join here and find out what the hell I'm to: https://lnkd.in/ed6PAcyQ

Many Sales-led SaaS scaleups are obsessed with Gross Margin today. Few know that one of the easiest ways to achieve this is to sharpen their ICP. Here's the secret: Ideal Customers ... 1. See & value your uniqueness like no one else. 2. Happily pay a premium instead of asking for a discount. 3. Buy in less time, buy more often, and inspire peers as well. 4. Implement faster and achieve meaningful value with less effort. 5. Don't distract your R&D department with irrelevant feature requests. ...and so on The result: Gross Margin doesn't only increase - it compounds. It's pure leverage. _________ Eager to learn about the 10 traits that define the software businesses we start talking about and keep talking about? Download my book The Remarkable Effect: valueinspiration.com/book

SaaS Founders: Fix The 3 Basic Mistakes In Your SaaS Positioning That Kill MRR. Give me the next 3 minutes and I will show you how to identify and correct the three fundamental positioning errors that are strangling your SaaS growth, using simple 24-hour tests that cost less than a cup of coffee. Drop me a line below, and I'll send you my step-by-step 24-hour Conversion Book Checklist to help you nail your positioning in just 24 hours!

Great checklist for “winning through differentiation” from Ton Dobbe in one of his daily newsletters (The Daily SaaS Traction Reflection (https://lnkd.in/gRcHfNJg)): What defines remarkable difference? Here's Ton’s checklist: 1. It's ultra-relevant, i.e., aimed at a specific context. 2. It's desirable, i.e., valuable + critical 3. It's clear, i.e., easy to explain and understand. 4. It's easy to prove. 5. It's defensible, i.e., not easy to copy 6. It's silencing competitors 7. It's memorable

New SaaS founders, stop going about software comparison like it's a battle of egos.😓 You don't have to engage in heated features vs features, two-way comparison debates to win. Instead, you can use a well-crafted three-way comparison content to get a good piggyback off category leaders. Simple strategy: 🎯 Pair two category leaders together, then at strategic turns, introduce your SaaS as a subtle alternative. This way, you get to ride the wave of their search volume, while positioning your product as the best thing since sliced bread. You're welcome.😇

Special delivery for my SaaS peeps. A "choose your own adventure" doc with essential definitions and data points you should consider tracking throughout the user/buyer journey from day one. 💙 Those of you who know me, know that I have an *embarrassing* amount of sheets, trackers, and sticky notes. Everywhere. On my walls, the sides of the monitor, the desk. The kitchen wall. The dog. (He loves it.) Well, I finally started organizing them into pretty little glanceable docs I can share with the world without melting anyone's brain. This cheetsheat is a simmered down, more generally applicable version of my scribbled notes, eight years in the making. 😱 (I kid you not. I found my old notes on UTMs and cookies stuck on the back of a 2016 planner. Magic.) A deeper dive blog post is planned for mid-September, so if you'd like me to add anything, expand on certain points, or give specific examples, shoot me a DM. 🖖

You can launch your SaaS website in 1 day. You just need a landing page with the following sections in this order: 1. Hero 2. Features 3. Details 4. Testimonials/Reviews 5. Pricing 6. FAQ 7. CTA Don't let the idea of a perfect website stop you from launching your idea.

We’ve all been there: your free trial starts with big expectations, but reality doesn’t quite deliver. It’s the product-led equivalent of ordering a gourmet burger 🍔 and getting a sad sandwich instead. If your free-to-paid conversion rate feels more “Reality” than “Expectation,” it’s time for a tune-up. 🚀 Our latest blog breaks down the 9 strategies SaaS pros are using to bridge the gap—turning free trial users into happy, paying customers. 🙌 Learn how to: ✅ Eliminate value gaps ✅ Overcome friction points ✅ Add urgency (the right way!) ✅ Personalize the experience at scale ✨ BONUS: Get certified with our Free-to-Paid Conversion Course and level up your SaaS game. Read the blog & start converting smarter 👉https://lnkd.in/gPWvPjTr

Obviously, a SaaS site should be clear about what your product does. But also what it doesn’t do. I recently found Twist’s page, and the ‘In Twist, “no” is a feature’ section does a fantastic job. In a very simple but powerful way (see slides), it tells: 👊 What Slack’s features distract you from getting work done. 💡 Why Twist doesn’t have those features. 🤩 What benefits you get by changing to Twist. One section agitates website visitors’ pain points, shares benefits (and some of the features), and runs a competitor comparison – all in 61 words! 🤯

The Dark Truth About SaaS Headlines: They're Not About You. We've all been guilty of it - crafting headlines that boast about our SaaS product's features and benefits. But here's the thing: nobody cares. Your headline shouldn't be about you or your product. It should be about the transformation you offer. It should be about the results, the outcomes, and the benefits that your audience will experience. When you focus on the 'what' instead of the 'how', you end up with headlines that sound like every other SaaS website out there. You blend in instead of standing out. So, take a step back and reframe your headlines. Instead of listing features, focus on the feelings and outcomes that your product evokes. Make it about your audience, not about you.