Pavel Tashev’s Post

Quick Friday reminder: Your BOFU content is going to convert only as best as your grip on your SaaS tool ✨ Which means, you don’t just need to understand “how” a specific product feature works. But also: → “Why” your ideal users should be using it → Specifically “what” problem it can solve → And “when” should they be using it Then use this information to create deeper funnel content that speaks to the readers and, subsequently, converts 🎯

Take a look at this master class in SaaS reporting. The team at Equals show you how and more importantly WHY to calculate metrics like CAC (customer acquisition cost) and the Magic Number for a SaaS business. They also break down the triangle of despair - that SaaS companies must break through on their journey to profitability. Really great content and so easy to read.

If you’ve ever wondered how to measure and manage your SaaS business or just understand it, this is the guide for you. It crystallizes a lot of what I learned on the job at Intercom and is inspired by David Skok’s writing on SaaS metrics 2.0

I’m proud and excited today to launch a new, MASSIVE piece of content. It’s everything we know about SaaS metrics. Introducing ‘The Guide to SaaS Metrics.’ This is our attempt to create the resource I wish existed when I first started in SaaS, over a decade ago. Born from a frustration of SEO-first content that’s intended to rank but often isn’t actually helpful, this guide is different. It takes our lived experience and explains from first principles why SaaS companies are different, and how each metric (from ARR to LTV, CAC, Payback Periods, Magic Number and more) tell a part of the story of the business. We also get into how to best visualize each metric, how to operationalize and optimize them (complete with actions you can take), and how to put a narrative around them for your board and prospective investors. It’s completely free. No email or form fills required. We designed a playful, interactive site where this all lives, here 👇 https://lnkd.in/e2vG4zYq We spent months on this. It’s longer than the book we wrote (The Ultimate Guide to ARR)! In some ways it is our second book! It’d mean a lot to me if you helped share! 🙏

If you build your SaaS in public, there are only 2 types of content you need to create: 1. Product Updates 2. Belief-Shifting content The 1st one is self-explanatory, but it only caters to <1% of your TAM. The 2nd one gets attention of your TAM, and converts them into leads. The best way to create "Belief-Shifting" content is to list out all the reasons why somebody would not buy from you. Then answer all those questions, and shift their beliefs why they SHOULD buy from you. Take what you say on a demo call, on your website & turn it into content. By writing "Belief-Shifting" content, you'll have enough content to post daily, even if it takes you months to ship new product features. And more importantly, it'll expand your customer base beyond people who are already aware of your product & it's value proposition.

I see content teams pretending that customers don’t compare their products with competitors. Even when they write comparison content, they will skip their most popular competitors. Truth is customers will always compare your SaaS with your biggest competitor(s). If you don’t cover content like this, your potential customers will consume 3rd parties reviews or worst, comparison content from your competitors. Ignore this little rant if you don’t do research like “10 Best X” or “A vs B” when you want to buy something.

After years of rewriting SaaS Landing pages I've made a BIG discovery 👉 Buzzwords can triple your conversions! From now on make sure you add these words to your page (it might magically increase your conversions) "AI-driven" "Platform" "Cutting-edge" "Save time & money" "Our technology" "We are the #1 ..." and many more!! Pro tip: If you make your visitor guess what your product does that might get you even BETTER results. Research shows that making them confused increases their curiosity to learn more and sign up! 👉 Which buzzwords have you seen perform the best?

https://bit.ly/3ISco2e - A Content Stack is a single web page that has a short explanation and links to all the relevant content you have created that will help your prospects read and learn about your business and product(s) prior to placing an order with you. To take a look at our Content Stack and learn how to plan and set up your own, follow the link above. Follow me to get notifications of our upcoming live stream show for Tech, SaaS and Services. You can watch anonymously and ask questions live. #NoMarketingAutomation #NoColdCalling #NoBDRs #NoEmailForms #newbusinessdevelopment #b2bgrowth #digitalselling #b2blivestreaming #b2bscaleup

https://bit.ly/3ISco2e - A Content Stack is a single web page that has a short explanation and links to all the relevant content you have created that will help your prospects read and learn about your business and product(s) prior to placing an order with you. To take a look at our Content Stack and learn how to plan and set up your own, follow the link above. Follow me to get notifications of our upcoming live stream show for Tech, SaaS and Services. You can watch anonymously and ask questions live. #NoMarketingAutomation #NoColdCalling #NoBDRs #NoEmailForms #newbusinessdevelopment #b2bgrowth #digitalselling #b2blivestreaming #b2bscaleup

https://bit.ly/3ISco2e - A Content Stack is a single web page that has a short explanation and links to all the relevant content you have created that will help your prospects read and learn about your business and product(s) prior to placing an order with you. To take a look at our Content Stack and learn how to plan and set up your own, follow the link above. Follow me to get notifications of our upcoming live stream show for Tech, SaaS and Services. You can watch anonymously and ask questions live. #NoMarketingAutomation #NoColdCalling #NoBDRs #NoEmailForms #newbusinessdevelopment #b2bgrowth #digitalselling #b2blivestreaming #b2bscaleup