Sagrika Agrawal’s Post

Most SaaS companies take a “tell-and-only-tell” approach that’s impacting their sign-up and free-to-paid conversion rates. Ironically, in a bid to not appear sales-y, they tend to appear as a brand that can’t walk the talk. Buyers are left confused and with significant gaps in their knowledge about your offer because they’re unable to see what you sell. To avoid this, take a product-led approach to your content. Here's how I do it:

If your Free Plan doesn't inspire your users to upgrade to your paid plan, it isn't doing its job. The only goal of a Free Plan is to act as a Lead Magnet to attract new SaaS users & have them quickly realize the value of your product. If they aren't upgrading, you f'd up.

Nearly every SaaS homepage is missing this. (And it's costing you $$$ in conversions) Your hero section isn't enough. Neither is your social proof. What you need is simple: ↳ A section that highlights user pain. Here's what I mean: Coda's homepage does this perfectly. They show scattered tools (Google Docs, Sheets, Notion, etc.) As you scroll, they all merge into one ↳ Coda It's genius. Why? → It shows scattered tools (the pain) → It brings them together (the solution) → It visually demonstrates the benefit This isn't just pretty design. It's conversion psychology at work. Your users need to FEEL the pain. Then see YOUR solution. It's the fastest way to: ↳ Get your point across clearly ↳ Increase time to value ↳ Skyrocket conversions Don't believe me? Check out the video in the comments. (You'll see exactly what I mean)

SaaS companies are LOSING MILLIONS of dollars to their competitors. But I'm not talking about other software companies. I'm talking about review sites ranking for their "categories" and stealing traffic. The best way to win is three-fold: 1) Cuddle up and win the review game 2) Play the same game as the review sites 3) Invest in creating content that ranks here & build links Do this at scale and you can earn back the millions you've already missed. #SaaS #Marketing #SaaSMarketing

$150K Holiday Gift for SaaS Founders My SaaS client spent $50K on ads—and nothing converted. The culprit? Their landing page copy: "Our platform offers robust solutions for modern businesses." Here’s what I did instead: ➔ Addressed their pain: "Overwhelmed by clunky tools?" ➔ Presented a clear solution: "Simplify your workflow with one platform." ➔ Got specific: "Join 5,000+ teams saving 8 hours a week." The result? ➔ Conversion rates soared from 1.8% to 4.9%. ➔ $150K in new revenue in just 60 days. Bad copy bleeds money Bad copy isn’t just a missed chance, it’s a costly leak. Don’t just wish for better results, let’s write them into existence. Your next $150K could be a conversation away. Don’t wait ➔Fix ASAP.

👋 What's the Biggest Mistake SaaS Providers Could Make in 2024? 👋 Well, not having a simple 30 to 40-second video on their webpage. Elaborating and listing out ten to fifteen features of the product clumsily may sound like a cool idea. But the truth is when your audience is first getting to know you, they would be curious to know how you can help them with their top four pain points. If your web page or landing page does not feed their curiosity within the first minute, you might risk losing a potential customer - and they too might miss out on a product that could've been a breakthrough for their business. That's why you should add a short and engaging video at the top of your page. Nothing can quickly satiate and engage your customers more than a quick 30 to 40-second video that highlights and explains the functionality of your top four features. What are the landing page best practices you follow when curating copies for your SaaS? Let me know in the comments. #productcontent #landingpagebestpractices

Advice that's led to many poor-performing SaaS pricing pages: “Keep it simple. The website should explain the value—the pricing page is for numbers and tiers and CTAs.” But here’s the truth—your pricing page presents a key opportunity to stitch together outcomes and cost. It’s not a place to strip it down until prices become void of meaning. The key isn’t just “keeping it simple.” The key is clarity plus context. Here’s how you do it: 1. Balance simplicity with narrative: Tiers and numbers should be straightforward, but each one needs a concise value narrative. A premium plan isn’t valuable because it’s expensive—it’s valuable because it directly solves high-stakes problems. 2. Reinforce relevance: Your website may provide detailed product benefits, but by the time someone is on your pricing page, you don’t want them clicking away to “recheck” what your product actually does. Use sharp micro-messaging to anchor each tier to your customer’s needs. 3. Focus on quick decisions, not over-simplification. The goal isn’t to force one plan for every persona—it’s to guide decision-making seamlessly. Each option should scream, “I’m perfect for you if this is your goal.” Think of it this way—your pricing page is part of your product story, not just a checkout screen. It’s where logic, clarity, and trust need to meet in the middle. #b2bmarketing #saas #positioning #messaging

Your SaaS website has 5 seconds to make $1M in ARR. Here's why: - In 5 seconds, visitors decide if you can solve their problem. - In 5 seconds, they choose to stay or bounce. - In 5 seconds, you win or lose a potential customer. How to do the 5-second test: 1. Open your site 2. Look away 3. Look back for 5 seconds 4. Write what you remember If it's not your value proposition, you're leaving money on the table. Your homepage should scream: - What you do - Who it's for - Why they need it All in 5 seconds. Remember: Clarity = Cash If you fail the 5-second do this: 1. Rewrite your copy 2. Run the test again 3. A/B test relentlessly till you succeed Master those 5 seconds, and watch your conversions grow. Before leaving a like, go and do the 5-second test on your website. Come back and share your results here. Did you succeed or fail? Share in the comments below! — Enjoyed this post? Follow me and hit the 🔔 icon. You'll get notified on my next post.

After years of rewriting SaaS Landing pages I've made a BIG discovery 👉 Buzzwords can triple your conversions! From now on make sure you add these words to your page (it might magically increase your conversions) "AI-driven" "Platform" "Cutting-edge" "Save time & money" "Our technology" "We are the #1 ..." and many more!! Pro tip: If you make your visitor guess what your product does that might get you even BETTER results. Research shows that making them confused increases their curiosity to learn more and sign up! 👉 Which buzzwords have you seen perform the best?

What do the landing pages of the world's top SaaS companies have in common? I found myself pondering this question and decided to dig deeper. The result? A high-performance LP template that has significantly boosted the conversion rates for Donnu's clients. After numerous adjustments and A/B tests, we've arrived at our current version. We've collected case studies showing increases of 10, 20, and even 40% in conversion rates. Of course, it's not just about copying and pasting, but with the right adaptations for each scenario, this template has greatly helped us improve conversion rates. Want to get this material for free? Send me a message in the inbox or comment here, and I'll send it to you! #digitalmarketing #growth #demandgeneratio