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In a highly competitive market, timing is everything. ⏳ To stand out, you need to target the key holidays and shopping days that drive the most traffic and sales—ensuring a successful shopping season. From #Halloween through #NewYear’s, retailers and brands have a unique opportunity to launch ad campaigns that maximize customer engagement and conversions. That’s why we’ve come up with a quick #HolidayCalendar highlighting the critical upcoming dates to help you strategize your holiday Retail Media plan well in advance. Start planning now and get ahead of the competition! If you’re ready to plan your Retail Media ad strategies for the holidays and shopping season, book a demo today and partner with GoWit! 🤝 https://gowit.com/ #holiday #sales #retailmedia #ad #campaigns #shopping #season #retailers #brands #advertisers #ecommerce #calendar #planning #shoppers #holidayads

🎅 Struggling to make your holiday promotions shine? 🎄 End-of-year campaigns are challenging—out-of-stocks, missed ROI, and the pressure to align with retailers can derail even the best strategies. Sound familiar? You’re not alone. With Visualfabriq’s Trade Promotion Master, you can tackle these challenges head-on. From precise forecasting to real-time tracking, we help leading CPG brands transform their promotions into real success stories. Ready to overcome the hurdles and make next year’s holidays your best yet? Dive into our blog for practical tips to master your next year's holiday promotions 👉https://bit.ly/4gq7hnp #HolidayChallenges #CPGLeaders #TradePromotionSolutions #RevenueGrowth 

Just sharing as the holiday season draws near, many brands are already ramping up their festive campaigns. October marks a crucial period where businesses begin laying the groundwork to capture consumer attention and drive early sales. This early push isn’t just about getting products in front of customers - it’s about creating excitement and securing a strong position before the holiday rush. Here’s why starting early matters and the strategies brands should consider to make the most of this key time. October: Key Moment for Festive Prep - Brands typically begin preparing for the upcoming festive season, with October marking the critical period for planning and execution. Louis Vuitton’s Early Christmas Push FY2024 - LV is already rolling out its Christmas promotions - getting ahead of the competition by being top of mind before the holiday rush. Why the Early Push Matters: - Creates anticipation: Teasing the festive season early builds excitement. - Secures early sales: Captures early shoppers before competitors even launch their campaigns. - Establishes dominance: Being one of the first brands to promote can secure brand positioning for the season. Strategic Considerations: - Balance excitement without fatigue: Early campaigns need to be engaging but not overwhelming. - Offer exclusive or limited previews: This can drive urgency and early conversions. - Leverage multiple channels: Ensure that promotions are consistent across digital, social, and in-store experiences. - Monitor consumer behavior: Adjust tactics as needed based on how the market responds to early promotions. #festivestrategy #LVMH #LouisVuitton #StrategicMoves #Festive

RETAIL MATTERS TO BRANDS. Successful retailers have spent years cultivating trusted relationships with shoppers. Building loyalty. Delivering value. Creating experiences. And that loyalty translates into shared opportunities for brands to inspire those shoppers. Thanks to ADWEEK's Kathryn Lundstrom for profiling Kroger Precision Marketing in this article. In 2024, you’ll see us continuing to expand our list of media partners and capabilities. We’re committed to being channel-agnostic to empower brands to reach shoppers wherever they are spending time. And we’re continuing to lead on new measurement capabilities to give brands a near real-time view into how their ad spending is impacting business outcomes like household penetration and incremental sales. The future of commerce is dependent on more meaningful experiences and messages. We’re proud to be on this list of retailers making it happen! #KrogerprecisionMarketing 84.51˚ #retailmedia #CPGmarketing

Retail Media Ad Impressions Spike During the #Holiday Season! 🔔 #RetailMedia continues to become an increasingly important part of brands’ marketing and digital advertising strategy. In the US alone, Retail Media impressions hit 21.6 billion in July 2024, up 27% from 17 billion the year before, according to Sensor Tower! In the #holiday season, monthly #impressions are expected to blow past 30 billion, making Retail Media more essential than ever. ⭐ 🤔 Who’s leading the charge? Walmart is the clear standout in the competition, generating over 56 billion ad impressions, followed by Target, The Home Depot, Chewy, and Best Buy. Proving the power of #RetailMediaAds during peak shopping periods, in November and #December last year, Walmart alone surpassed 7 billion impressions! As #retailers leverage #seasonal, high-impact ads, they're not just increasing impressions—they're skyrocketing ROI and dominating the competition. Ready to explore more advertising opportunities for your business this holiday season? 🎄 🎁 ✨ Visit https://gowit.com/ #retailmedia #advertising #snapshot #adimpression #trends #2024insights #retailmedianetworks #RMNs #Walmart #retail #holidayseason #adresults

Where do shoppers turn for their Christmas food? According to the latest Mood of the Nation report by Spark Emotions, 67% prefer in-store shopping, while 22% opt for online convenience. These insights aren’t just numbers—they guide how we design activations that resonate with real customer behaviours. At SMP Group, we take these insights and turn them into meaningful campaigns that drive engagement—whether it’s a standout in-store display or a seamless digital touchpoint. Want to uncover more insights for your brand? Download the latest Mood of the Nation report today—link in the comments. #MoodOfTheNation #SMPGroup #RetailActivation #ShopperInsights #ChristmasShopping

This Friday's annual retail push comes 5 days later than last year, making for a shorter shopping season. Although sales are projected to grow, it's interesting that experiential gifts are poised to outpace traditional ones. Local holiday markets are also a trend, great news for small business and individual makers and crafters. Very interesting shifts! Read more here... #blackfriday #retail #holidayshopping #holidayretail #advertising #marketing #smallbusiness

Massmart’s Consumer Study Reveals Key Easter Retail Trends - As the Easter break approaches, Massmart unveils exclusive insights into consumer spending habits for the upcoming holiday season. The study, conducted by Vice President of Brand Marketing Katherine (Rose) Madley CM (SA), sheds light on how consumers are prioritizing their retail spend, particularly at Makro and Game stores. https://lnkd.in/e9a3_PQN #EasterShopping #RetailTrends #ConsumerInsights

Is your category easy to find in-store? Arguably the most important stage of the conversion funnel. If shoppers don’t pass or see your category, they certainly won’t be buying it. In most cases shoppers have allocated a certain amount of time for their shop and both time pressure and shopping fatigue play their part in eroding shopper engagement as they progress through the store. If your category isn’t well signposted, either through clear signage or signpost categories that stand out for their well-known brands and colours (think Coca Cola, Heinz Beanz, Old El Paso), then there is a high risk of shopper frustration setting in, which will not only impact your category, but is likely to impact engagement for the rest of the shopping trip. That’s a loss for the category and the retailer as a whole. And let’s not forget, a loss for the shopper when all is said and done, which is not the aim of the game. Retailers already create a challenge by continuously moving categories around in their efforts to improve the shopping experience and without up-to-date and accurate signage, many categories will lose out, particularly if the category is not core to the trip or the shopper knows they can pick it up elsewhere. So knowing the answer to this question ☝ is pretty important! This week's top 10 looks at categories with the least shopper satisfaction when it comes to finding the category easily in store. See below. Want to know where your category sits in the rankings?…drop a comment below. #categorymanagement #retailinsights #shopperinsights #shoppermarketing

🛍️𝐔𝐧𝐰𝐫𝐚𝐩 𝐭𝐡𝐞 𝐌𝐚𝐠𝐢𝐜 𝐨𝐟 𝐇𝐨𝐥𝐢𝐝𝐚𝐲 𝐒𝐡𝐨𝐩𝐩𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 𝐖𝐚𝐥𝐦𝐚𝐫𝐭 𝐂𝐨𝐧𝐧𝐞𝐜𝐭! Discover how to make your brand shine this festive season: 🔹Holiday retail spending forecast: $1.37 trillion! 🔹Walmart: #1 in Food, Toys, Hardlines, Home & Apparel 🔹25% YoY increase in online sales growth Key insights: 🔸89% of Walmart customers shop in-store during holidays 🔸6% YoY increase in repeat online shoppers 🔸76% inspired by deals & promotions in CTV ads 🎯 Target smart: 54% start planning in October or earlier 🔹61% stick to premade shopping lists 🔹27% use saved "wish lists" for inspiration 🔹Ready to sleigh your holiday strategy? 📖 𝐑𝐞𝐚𝐝 𝐨𝐧! #WalmartConnect #HolidayShopping #RetailInsights #DigitalAdvertising